115. Fashion Buying – from Rachel from Friends to TikTok Trends
Create Tomorrow, The WGSN Podcast
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The Evolution of Fashion Buyers
This chapter examines the transformation of fashion buyers from the 1990s to today, focusing on the shift from personal instincts to data-driven decision-making influenced by social media. It discusses the pressures of quickly adapting to viral trends, the cyclical nature of fashion, and the emotional challenges buyers face in their roles. The narrative also emphasizes the potential of technology, like AI tools, to enhance buying decisions while maintaining creativity in the fashion industry.
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Transcript
