Monisha Klar

Monisha Klar, Director of Fashion at WGSN, shares her expertise on the evolving landscape of fashion buying. She draws parallels between Rachel from *Friends* and modern buying strategies influenced by TikTok trends. Discover how data analytics and AI tools are revolutionizing the decision-making process, helping buyers navigate viral trends and forecast seasonal products effectively. Monisha also discusses emotional challenges faced by buyers and emphasizes creativity amidst the pressures of today’s fast-paced fashion world.