Julia Dhar: Why Change Fails—and How Leaders Fix It

Most change efforts fail not because people resist change, but because leaders misunderstand how change actually works. Julia Dhar, behavioral scientist and BCG managing director, explains why 75% of transformations fall short—and what leaders can do differently. She introduces the concept of “change distance,” the gap between executive optimism and employee reality, and outlines practical ways to close it. Dhar challenges leaders to move beyond false alignment to real agreement, use storytelling that is honest and specific, and design change with real human behavior in mind. She also highlights the importance of incentives, emotional awareness, and “take-up”—making change easier to adopt in daily work. The result is a more grounded, human-centered approach to transformation. Listen to learn how to turn strategy into sustained behavior change.