
The Modern People Leader: Forward-Thinking HR 277 - Vanguard CHRO on Driving Change in a 20k+ Person Org: Jon Couture (CHRO, Vanguard)
Jan 20, 2026
Jon Couture, Chief Human Resources Officer at Vanguard, shares his journey from Air Force firefighter to HR leader. He discusses how Vanguard balances its long-standing culture with necessary changes for the future, emphasizing the importance of CHRO-CEO alignment. Jon delves into the paradox of evolving without losing the company's soul and the role of AI in enhancing productivity for clients and staff. He advocates for an AI-first mindset and prioritizes leadership development, showcasing how HR can energize workforce capabilities.
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Get CEO Chemistry First
- Align philosophically and culturally with your CEO before accepting a CHRO role.
- Use that alignment to prioritize enterprise initiatives that deliver client value.
AI As Product And Productivity Engine
- Vanguard's enterprise priorities include Advice & Wealth Management and leveraging technology for democratization.
- AI is positioned as both a client product enabler and a crew productivity engine.
Reposition HR Around Work Design
- Reposition HR to enable how work gets done by mapping tasks and choosing the best execution channels.
- Use talent access plays (e.g., global value centers) and experiment to find efficient work designs.


