StreamTime Sports Behind the scenes of the Bundesliga - AWS partnership
Mar 27, 2026
Julie Souza, Global Head of Sports at AWS who shapes data and AI partnerships. Joanna Prestel, AWS lead for the Bundesliga driving cloud, broadcast and localization work. They discuss moving decades of footage to the cloud, Match Facts live insights, content localization at scale, AI-generated short stories and an AI companion for unified live experiences.
AI Snips
Chapters
Transcript
Episode notes
Fan-First Analytics Power Bundesliga Match Facts
- AWS and Bundesliga built a fan-first technology partnership that turns 150,000 hours of historical video into live insights.
- The Bundesliga Match Facts analyze 3.6 million data points per game and deliver sub-second analytics into broadcasts and the app.
High Frequency Tracking Creates Real-Time Context
- AWS captures high-fidelity tracking: 16–20 stadium cameras, 25 points per player, processed serverlessly under one second.
- That enables moment context like goal probability (e.g., a 2% Harry Kane chance) to enrich fan experience live.
Automate At Scale Then Add An Editorial Check
- Automate content scaling but keep human editorial control for brand safety and quality.
- Bundesliga's ContentOS and AI-driven story generation create 400 snackable stories monthly, with editors doing a final one-minute check.