Joanna Prestel
Global sports partnership lead at AWS focused on the Bundesliga relationship, driving cloud, data and AI initiatives to enhance broadcast, content localisation and fan experiences.
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Mar 27, 2026 • 39min
Behind the scenes of the Bundesliga - AWS partnership
Julie Souza, Global Head of Sports at AWS who shapes data and AI partnerships. Joanna Prestel, AWS lead for the Bundesliga driving cloud, broadcast and localization work. They discuss moving decades of footage to the cloud, Match Facts live insights, content localization at scale, AI-generated short stories and an AI companion for unified live experiences.
