Julie Souza
Global Head of Sports at AWS responsible for strategic partnerships across major sports properties, advising on data, analytics and AI use cases for fan engagement and operational efficiency.
Best podcasts with Julie Souza
Ranked by the Snipd community
Mar 27, 2026 • 39min
Behind the scenes of the Bundesliga - AWS partnership
Julie Souza, Global Head of Sports at AWS who shapes data and AI partnerships. Joanna Prestel, AWS lead for the Bundesliga driving cloud, broadcast and localization work. They discuss moving decades of footage to the cloud, Match Facts live insights, content localization at scale, AI-generated short stories and an AI companion for unified live experiences.
Sep 20, 2024 • 51min
Winning With AI: The Future of AI in Sports
In this enlightening discussion, Kevin Lopes, an ESPN VP focusing on AI and entertainment, Julie Souza from AWS working on player health tech, Tyrone Millard from Google Cloud enhancing fan engagement, and Daryl Morey of the 76ers dive into the transformative power of AI in sports. They explore current applications like player evaluation and real-time analytics, while discussing the ethical implications of generative AI. The panel also highlights innovative fan engagement strategies and the delicate balance between creativity and brand integrity in the sports world.
