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Mentioned in 4 episodes

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The Art and Science of Digital Marketing and Advertising
Book • 2025
Author
Alex Schultz

Mentioned by

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 Ed Ludlow
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 Bennett Richardson
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 Jason Downs
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 Derya Matras

Mentioned in 4 episodes

Recommended by Antonio Garcia Martinez as the definitive book on growth and performance marketing.
948 snips
Meta CMO: How Advertising Works Under the Hood
Recommended by
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Bennett Richardson
 as a modern marketing bible emphasizing engagement, experimentation, and focusing on a target customer.
NAR's Marketing Chief Reveals the New Strategy for Agents
Mentioned by Dave as a recent book arguing that technology changes but core marketing principles remain constant.
S2: E9: How Webflow is repositioning from a website builder to an agentic web marketing platform | Dave Steer
Mentioned by
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Jason Downs
 as a book on digital marketing and advertising by the CMO of Meta, Alex Schultz.
AI SEO - how does ChatGPT talk about you behind your back?
Mentioned by
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Derya Matras
 to illustrate the concept of having a clear North Star goal.
How Meta Is Using AI To Help Businesses Connect, Create, And Compete
Mentioned by
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Ed Ludlow
 as a new book by Alex Schultz about digital marketing and advertising.
AMD's Chip Deal With OpenAI Triggers Explosive Rally
Referenced by Charlie T, mentioning Meta's CMO, Alex, and his book, discussing Zuckerberg's approach to personalization.
My Reaction To The Facebook Ads Debate Between Jordan Menard and Charley T!

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