Derya Matras
Vice President of EMEA at Meta with a background in management consulting; focuses on helping businesses grow using Meta's platforms and on transitioning organizations to be AI-native.
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Mar 31, 2026 • 37min
How Meta Is Using AI To Help Businesses Connect, Create, And Compete
Derya Matras, Vice President of EMEA at Meta and former management consultant, explains how businesses must rethink culture and leadership as AI reshapes growth. She discusses the need for clear North Star goals, getting foundations right before adding AI, the rise of AI agents for work and home, and how platforms can level the playing field for small businesses.
