The Veterinary Marketing Podcast

In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future. Reviews for veterinary practices are very important and following 2020 reviews have begun to change due to fewer reviews being left and become even more important for all businesses. The same way most people look at reviews before purchasing anything online, people will look at reviews for your practice to gauge if they want to become a client. While reviews are very important and a lot of potential clients search for reviews sometimes they are met with very polarizing either 5 or 1 star reviews there are not very many middle of the road reviews. And a lot of people are becoming warier of reviews questioning the legitimacy of reviews in general. Some strategies you can use to get even more good reviews and have people looking - Turn your best and trusted reviews into a personal recommendation. Ask your clients that have left glowing reviews to say a few words or testimonials on video that you can share on your social media or even website. Giving potential clients a chance to see its not just words on a screen. -Develop a system to incentivize clients to leave reviews pretty consistently -Integrate your reviews into your website, content, or email newsletters so you own your reviews. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a quick and easy tip you can use to improve your Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple's lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too. As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Google. Apple made the announcement with IOS 14 that they would no longer allow pixel tracking, which Facebook gathers most of its data from. In 2019 Google announced that it would in the future no longer allow third party cookie tracking on Google chrome browsers. Now Cookie tracking (short pieces of javascript code) would only be allowed for first party cookies (owned by the website owner from an independent source) and not third party cookies (from advertisers like Facebook). Google has now announced on March 3rd that they are changing their rules and will no longer be using the data they have collected from first party cookies anymore. Google is now creating a new system that provides better options for them and their services and products. Which in turn will give google ad users even more options with their advertising. Which for many users who are using Facebook and Instagram exclusively it may be time to diversify your ad platforms for your digital marketing. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how you can market what makes your practice stand out from competitors Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice's marketing grow and perform better. The 3 marketing misconceptions and what you can do instead: 1) Chasing tactics and gimmicks with your marketing- Instead of relying on pitches from marketing company have very clear goals of what you are looking to achieve in your practice's marketing. Find marketing companies and professionals that you trust and can express your goals and trust their judgment to best execute your marketing plan. 2) Waiting for business to slow down to start marketing- While it is hard to imagine during a super busy streak ever slowing down ultimately it is inevitable and does happen eventually. Don't wait for business to start slowing down to start really focusing on your practice's marketing. Setting up your funnels and all your automation (email, messaging, ads, etc...), while you are your busiest, is one of the best things you can do in your marketing. Be proactive instead of reactive with your marketing. 3) Assuming that digital marketing will stay consistent- Find how you can have steady traffic streams to draw your best clients into your practice. Create through different channels additional ways to keep your clients coming through the door of your practice. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how a simple tip can help make your marketing even better! Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice's digital marketing. Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your clients and point them in the directions they need to go and provide them with helpful information on the spot. With chat marketing specifically in the way of Facebook chatbot messaging you can create fully automated conversational flows with clients. Just like email marketing is able to be fully automated to have replies, chat marketing cuts down the response time and is an easy and time-saving tool to have in your veterinary practices digital marketing. People even more nowadays are turning to chat forms of communication as a preferred way of communicating over email or phone calls. Chat marketing is also able to tie into paid ads giving you an extra way to reach new clients. If you are interested in getting in contact with Phil Masi and booking a chatbot live demo you can click here Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Reminder This is the last week! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to improve your targeting, how you can keep your ads from going crazy from all these changes, and some things you can think about for the growth of your marketing using Facebook and Instagram Ads. Because of the last few years of controversies with Facebook, they have been made to change their tracking and data collection thus changing how their ads ultimately work. With the newest wave of scrutiny coming from apple with their IOS 14 update of not allowing third-party pixels or cookies to be used on their users it has been impactful for the platform. By using their aggregated measurement tool Facebook now has a new way to track conversion events from ios 14 users. Other ways you can collect conversion events and data include: Using UTM tracking- UTM codes are a great method to use for analytics for your ads. Creating the UTM codes at the end of your URLs allows you to gather data from each platform in an easy way. Create Landing Pages - Creating landing pages for each platform and every ad. You will be able to easily see where traffic is coming from. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share some ideas you can use for split testing and optimization. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!