Designing for Health

In this episode of Designing for Health, Nordic’s Chief Medical officer Dr. Craig Joseph sits down with Dr. Stephen B. Williams. Urologist, urologic oncologist, and Associate Chief Medical Officer at the University of Texas Medical Branch (UTMB), to explore the evolving role of physicians in healthcare leadership.

In this episode, Dr. Craig Joseph sits down with Dr. Sarah Gebauer whose career spans anesthesiology, palliative care, clinical informatics, consulting, and AI governance. Dr. Gebauer explains how her diverse background from strategy consulting at Bane lead her to national security AI evaluation. She also discusses her work of designing effective healthcare tools.

Designing for Health is a podcast for healthcare leaders and builders who want practical, real-world ways to improve care through better design. Each episode explores how teams can design safer workflows, smarter digital experiences, and more human-centered services across clinical operations, patient experience, data, and health IT. Expect candid conversations with clinicians, operators, technologists, and designers, plus clear takeaways you can use to reduce friction, strengthen adoption, and deliver measurable impact.

Designing for Health is a podcast for healthcare leaders and builders who want practical, real-world ways to improve care through better design. Each episode explores how teams can design safer workflows, smarter digital experiences, and more human-centered services across clinical operations, patient experience, data, and health IT. Expect candid conversations with clinicians, operators, technologists, and designers, plus clear takeaways you can use to reduce friction, strengthen adoption, and deliver measurable impact.

Nordic Chief Medical Officer Craig Joseph MD, FAAP, FAMIA talks with Lisa Kilgore, Director of Enterprise Connected Medical Device Systems at Baylor Scott & White Health. They discuss why medical devices are not standalone tools but instead as part of a tightly coupled ecosystem. They also discuss why “designing for the real world” means getting out of conference rooms and onto clinical units, and how leaders can use data and narrative to drive change.Show notes: [00:00] Intros [01:26] Lisa’s unconventional path to healthcare [08:26] Why medical devices are not standalone tools [12:08] The power, and necessity of standardization [17:10] The importance of strong cybersecurity in the medical device world [18:48] Designing technology for real clinical environments [24:31] Lisa’s favorite well-designed tool [28:35] Outros For a full transcript, click here

Nordic Chief Medical Officer Craig Joseph, MD, FAAP, FAMIA, talks with Anita Vanka, MD physician at Beth Israel Deaconess Medical Center and Robert Stern, MD physician at Brigham and Women's Hospital and the dean of Harvard Cancer Institute. They discuss the concept of OpenNotes, their origins as a patient-centered initiative, and how they improve patient understanding, trust, and adherence to care plans. They also discuss the importance of the future of documentation and how language and approach matter; examining how certain words and phrases can perpetuate bias and negatively impact patient care.Show Notes: [00:00] Intros [00:40] Career backgrounds [02:15] Teaching clinical skills [04:33] What are OpenNotes? [08:32] Documentation for a new audience [11:14] Language matters [26:47] AI and the future of documentation [36:06] Anita and Rob’s favorite well-designed things [39:17] Outros For a full transcript, click here

Nordic Chief Medical Officer Craig Joseph, MD, talks with Steve Peltzman, CEO at FeedbackNow and Tim Woodward, Associate Vice President EVS at Montefiore Health System. They discuss the passion driving efforts to transform healthcare delivery and explore why conventional feedback methods fall short in capturing timely and accurate patient experiences. They also discuss immediate feedback mechanisms to improve responsiveness and patient care and how firsthand patient experiences inspired the adoption of real-time feedback tools in hospital settings. Show Notes: [00:00] Intros [01:08] The limitations of traditional surveys [02:16] Real-time feedback [03:56] From patient experience to operational strategy [09:00] Simplifying tech [15:20] Making feedback systems accessible [21:05] Data, AI, and the future of patient experience [27:13] Steve and Tim’s favorite well-designed things [29:54] Outros

Nordic Chief Medical Officer Craig Joseph, MD, talks with Aditi U. Joshi, MD, emergency medicine physician, author, and CEO of Ardexia. They discuss what telemedicine actually looked like in its early days, why technology was never the real barrier, and what healthcare leaders still get wrong about adoption today. They also discuss patient experience, clinician skepticism, “digital empathy,” and why telehealth can meaningfully improve access, equity, and chronic care. Show Notes: [00:00] Intros [00:23] From emergency medicine to digital health [01:18] Early days of Telehealth [03:27] Framework for Telehealth success [05:55] Patient readiness [10:47] Building “digital empathy” [14:28] Generational and cultural considerations [21:01] Driving adoption and scaling digital tools [28:42] Aditi’s favorite well-designed thing [29:58] Outros Learn more about Aditi here and check out her book: Telehealth Success: How to Thrive in the New Age of Remote Care

Matthew Trowbridge, MD, a public health researcher and associate professor at UVA, shares insights on the intersection of design and healthcare. He reveals how the built environment shapes health and behavior, emphasizing aesthetics and inclusivity. Trowbridge discusses the UVA Medical Design Program, highlighting the importance of teaching design thinking to foster empathy and interdisciplinary collaboration. He also delves into how AI can enhance rapid prototyping in medical education and the long-term impact of healthcare architecture on community values.

Nordic Chief Medical Officer Craig Joseph, MD, talks with Anna Schoenbaum, DNP, Vice President and Chief Digital Application Officer at Penn Medicine and Srinath Adusumalli, MD, Vice President and Chief Health Information Officer at Penn Medicine. They discuss the intersection of informatics and care delivery, exploring how informatics and health IT drive quality and safety, and why multidisciplinary collaboration is essential for success. They also discuss the strengths and limitations of utilizing AI tools in healthcare and how these tools can assist in integrating patient data, decision support, and even revenue cycle processes. Show Notes: [00:00] Intros [01:22] Informatics and technology in care delivery [02:39] Defining the problem first [10:04] Strengths and challenges for AI [13:54] Nursing and AI tools [18:07] The future of AI in healthcare [27:07] Anna and Sri’s favorite well-designed things [34:02] Outros