The Game with Alex Hormozi

Success can alter the dynamics of friendships, leading to unexpected changes. As you evolve, some relationships may fade away, but new connections will emerge to fill the void. It's crucial to be selective about whom you share your journey with, prioritizing those who truly support and inspire you. Embrace the idea that losing friends is a natural part of growth, allowing for new and meaningful connections to take their place.

Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Sell only things people don't stop buying.(4:33) - Customer surplus: getting more value than you pay.(7:39) - 3-step process for creating billion-dollar unicorn company.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Was spread thin, hit rock bottom, start fresh.(7:22) - Bad news hits, funds held, move forward.(16:52) - Escape expenses, things worsen from here.(20:28) - Switch gears, write sales page, Gym Launch begins.(24:22) - Story shows: foundation builds desired pyramid peak.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Life prior to DUI, consequences of indecision and danger(7:20) - Lessons: Fearless decisions, prioritize focus, let people down(9:24) - Themes: No regrets, confidence in decisions(10:54) - Going all-in with Gym Launch, moving forward decisionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Discover how to boost your sales by offering more for less! Learn why customers crave outcomes over memberships and how this can enhance cash flow. The importance of selling defined programs is emphasized, highlighting its benefits for service businesses. Strategic pricing adjustments can elevate service value and lead to better deliverables. Alex shares insights on attracting higher-quality customers and the lessons he's learned on his journey from $100M to $1B in wealth. Dive into the secrets to sustaining customer trust and continuity!

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Difference between Branding vs Direct Response: impact on business failure(3:19) - Branding: maximizing value through shared stories, not immediate action(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding(9:32) - Give words that describe your brand, align with perception(13:43) - Young direct response space lacks advice from older generation(15:48) - Goodwill compounds faster than revenue, creates trust and valueFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - First two hires: admin and customer service; third: skilled sales.(3:45) - Fourth hire: promotions and marketing; fifth: bookkeeper for finances.(5:40) - Entrepreneurship: buy back time, add more value.(7:41) - Starting a business incurs various debts, strategically plan repayment.(10:04) - Takeaway: hire in reverse value order, be mindful of debt.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Explore how your behaviors and mindset directly impact your goals. Discover the power of self-reflection by asking, "What would this person do?" Learn to shape your identity through consistent, reflective choices. Understand that true success comes from embodying the traits of those you admire, not just setting objectives. Engage in personal growth that transcends financial gain, and find practical strategies to align your actions with your desired self.

Choosing the right niche is crucial for business success. Experience and understanding your market can unlock opportunities and solve customer problems effectively. Skipping steps might seem tempting, but it often leads nowhere. Embracing the journey and the struggles of growth is essential, as mastery isn’t about quick wins. Practical experience is more valuable than just theoretical knowledge when it comes to navigating your niche. Dive in, put in the effort, and watch your entrepreneurial skills develop!

Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Rich people hold for long-term goals, while rich people focus on short-term goals.(4:10) - Marketing: get people to buy, improve product continuously, not just sell.(10:13) - Be patient with hiring, find skilled contributors, not just "good enough".(14:25) - Choose fruitful relationships for the long-run, not just convenient ones.(17:40) - Commit to a diet/lifestyle for 10+ years, not temporary choices.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition