The Programmatic Digest

Haley Wiaz, Group Director of Digital at Scale Marketing, brings her expertise to the conversation about merging traditional TV advertising with digital programmatic strategies. She dives into the value of premium content and partnerships with platforms like Hulu and Peacock for enhanced campaign reach. Haley highlights the role of Automatic Content Recognition (ACR) in engaging consumers and shares best practices for successful CTV and OTT campaigns, emphasizing brand safety, flexibility, and the need for constant testing to perfect strategies.

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment. Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (0:00) - Who is Helen Lum and What We're Going To Talk About (05:05) - Measurement Definition (07:57) - Where You Can Apply AppScience (09:49) - How Scalable Is AppScience Data (12:49) - What is Panelless (15:53) - Best Practices in Targeting Culturally Relevant Segments (25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns New Reach and Frequency® program starting Soon! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist Meet Our Guest: Helen Lum https://www.linkedin.com/in/helenmlum/ helen@appscience.inc https://www.appscience.ai/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes | LinkedIn Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Join media veteran John-Paul Burke, founder of Seika Media and former leader at Mindshare and Dennis Publishing, as he dives into the world of programmatic curation. He discusses the powerful impact of curated deals on media strategies and shares a success story from the automotive sector using contextual targeting. John-Paul challenges common industry misconceptions about productivity and highlights the need for wellness and mentorship. The duo also explores the evolving role of AI, emphasizing that human insight remains irreplaceable in campaign optimization.

Stefanie Beach, founder and CEO of SMB Media Consulting, shares insights on transforming digital media strategies. She highlights her firm's evolution into a full-service agency, blending expertise in paid search, SEO, and programmatic advertising. Stefanie champions strategic outsourcing, emphasizing the value of white-label partnerships. She also discusses the role of thorough audits in identifying improvement areas and the importance of documenting achievements. Her focus on client relationships and continuous education offers a roadmap for success in the dynamic marketing landscape.

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Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can't join Live? No problem, register and you'll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance. 🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams 3 Benefits/results to Join: ✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget. ✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run. ✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market. Register Now: https://epom.com/webinars/dsp-setup-l... #programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can't join Live? No problem, register and you'll receive the recording to review after ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks This if for you: 💻You've made the same mistake as described in tbe video or almost was this person 💻 Wasted Budget: You're struggling with inefficient ad spend due to poor DSP setup. 💻 Low ROI: You're not seeing the expected return on investment from your programmatic campaigns. 💻Complex Setup Process: You find the DSP setup process confusing and time-consuming. 💻Frequent Errors: You're dealing with common mistakes that lead to campaign underperformance. 💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge. 💻Missed Opportunities: You're losing out on potential leads and conversions due to suboptimal setup. 💻Inconsistent Results: You're experiencing unpredictable and inconsistent campaign outcomes. 💻High Operational Costs: You're facing high operational costs without seeing a proportionate increase in performance. Register Now: https://epom.com/webinars/dsp-setup-l... #programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

Dive into the fascinating world of programmatic advertising! Discover the roles of DSPs, SSPs, and ad servers as they work behind the scenes. Unpack the complexities of cookie mapping versus ID bridging and their importance in tracking user behavior. Learn about audience targeting challenges and how brands optimize their outreach. Innovations like Trade Desk's OpenPath are explored, shedding light on improving ad purchasing in a fragmented landscape. Perfect for anyone wanting to decode the intricate reklam ecosystem!

Explore the world of programmatic curation and Supply Path Optimization (SPO) while discovering the value of private deals. Learn how curated packages are changing transparency and audience reach in advertising. Unpack the importance of strategic decision-making and the rise of boutique agencies attracting major brands. Gain insights on cultivating supply partner relationships and optimizing buyer strategies for growth.

......Adalytic's report..... The revelations from Adalytics' March report are a "wakeup" call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/ Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:02) - Understanding Forbes' MFA Practices (11:17) - Implications of MFA in Ad Tech (19:08) - Trust and Verify in Advertising Strategy (31:32) - Cut the Fluff, Show Results (36:48) - Strategic Partnership for Efficient Decision Making Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems! Let's keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q