The Programmatic Digest

Chelsey Walsh, a senior digital marketing leader with over 13 years of experience, shares insights on common pitfalls in media planning. She emphasizes the need to differentiate between measuring awareness and conversion ads. Awareness ads should focus on reach and impressions, while conversion metrics should be tied to sales and revenue. Chelsey explains how brands can leverage data models to assess awareness's impact on conversions, and discusses tools like GA4 and media mix modeling to enhance advertising effectiveness.

Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, shares his visionary insights on the future of programmatic advertising. He encourages the industry to embrace AI's potential to enhance creativity and efficiency. Thompson highlights the crucial need for ongoing training across all levels to remain relevant in a rapidly evolving landscape. He delves into the concept of 'agentic AI' and its capacity to transform brand storytelling and consumer engagement, emphasizing the necessity of measuring attention and innovating strategies for success.

About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we train Interested in training? Book a Free Call (https://www.heleneparker.com/contact/) We host Monthly Workshop for Free, Join the Waitlist for the next one below: https://programmaticdigest14822.ac-page.com/live-training-waitlist Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here: programmaticdigest14822.ac-page.com/membershipwaitlist

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue. 👉 Register now to reserve your spot in our 3 part workshop series and start 2025 strong! https://programmaticdigest14822.activ... See more details on our landing page: https://programmaticdigest14822.ac-pa... We have a waitlist for all the future live training and you can sign up for the waitlist below: https://programmaticdigest14822.ac-pa... Our website is: https://www.heleneparker.com/workshop/

Feel Free to Check out YouTube version here: https://youtu.be/fdUQVGYdS-0 Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words everyone on the team understand - writing an analysis Join this workshop if you are looking to get a straight answer for: ✅ Spending hours creating campaign reports that only scratch the surface, leaving you and your clients unsure of actionable next steps? ✅ Frustrated by the lack of clarity in identifying which campaign metrics actually matter for optimization and future planning Check out what workshop 3 will be all about in this 3mins video below and sign up! https://lnkd.in/gdwgn6sa This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds. Workshop Highlights: Workshop 1: Pre-Campaign Launch 📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors. Workshop 2: Campaign Optimization 📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy. Workshop 3: Reporting & Analysis (preview here) 📅 January 23, 2025 | 12 PM ET | 60-90 min Turn data into compelling stories and actionable insights for clients. Check out what workshop 3 will be all about in this 3mins message below and sign up here: https://programmaticdigest14822.activehosted.com/f/34 You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop As always feel free to reach out to us with any questions or collab ideas: https://www.heleneparker.com/workshop/ Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true programmatic #adtech

Feel Free to Check out YouTube version here: https://www.youtube.com/watch?v=a55qWDSYxrU Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining optimization levers, as in the video - Understanding how to optimize if you only had 15 mins or less - Walking through a LIVE excel that look like your DSP report to help you navigate the data, thanks to our sponsor Digital Culture Group, LLC Join this workshop on Thursday January 16th, if you are looking to get a straight answer for: ✅ What do I look at to get started? ✅How Do I make changes? Check out what workshop 2 will be all about in this 3mins video below and sign up! https://lnkd.in/gdwgn6sa This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds. Workshop Highlights: Workshop 1: Pre-Campaign Launch 📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors. Workshop 2: Campaign Optimization (preview here) 📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy. Workshop 3: Reporting & Analysis 📅 January 23, 2025 | 12 PM ET | 60-90 min T urn data into compelling stories and actionable insights for clients. Check out what workshop 1 will be all about in this 90 sec video below and sign up here: https://programmaticdigest14822.activehosted.com/f/34 You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop As always feel free to reach out to us with any questions or collab ideas: https://www.heleneparker.com/workshop/ Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true programmatic #adtech

We are a week away from the first workshop of 3 in our series: Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #1, we are focusing on: - Set up best practices with the help of AdLib: DSP Advertising Made Easy - QA best practices with the support of AtomicAds Join this workshop if you are looking to get a straight answer for: ✅ Why is this taking me this long to set up and why is this error happening? ✅ Can I automate this process in my set up? This workshop is made possible and FREE To you thanks to the two amazing sponsors mentioned above, and Digital Culture Group, LLC which you'll hear more on in Workshop #2. Workshop Highlights: Workshop 1: Pre-Campaign Launch (preview) 📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors. Workshop 2: Campaign Optimization 📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy. Workshop 3: Reporting & Analysis 📅 January 23, 2025 | 12 PM ET | 60-90 min T urn data into compelling stories and actionable insights for clients. Check out what workshop 1 will be all about in this 90 sec video below and sign up here: https://programmaticdigest14822.activehosted.com/f/34 You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop As always feel free to reach out to us with any questions or collab ideas: https://www.heleneparker.com/workshop/ Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true programmatic #adtech

If I had 8 days to prep my programmatic campaigns before 🎄, here's what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience. Analyze performance data to see how current caps impact goals, KPIs, and conversions. This means to pull your report in that sexy excel format and look at the average and even layer in recency if applicable. For branding campaigns, aim for consistent visibility, while for performance campaigns, focus on striking a balance between engagement and cost-efficiency. Adjust caps for each line item or placement as needed. This is particularly important when you're running different tactics such as contextual vs. behavioral, lookalike vs. retargeting, etc. Remember that a more conservative frequency cap can allow for more unique impressions. P.S.: Did you sign up for our January workshop yet? https://programmaticdigest14822.ac-page.com/3partworkshop

If I had 8 days to prep my programmatic campaigns before 🎄, here's what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their goals. Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance. Likewise, pinpoint top-performing placements or segments and consider scaling them. Review any discrepancies between planned and actual delivery to ensure alignment. Take note of issues like overspending, under-delivery, or unintentional restrictions from pre-bid filters or targeting settings. This step lays the foundation for optimizing and reallocating resources effectively. P.S.: Did you sign up for our January workshop yet? Bit.ly/jan25workshop

Join Iesha White, founder of Multitudes Marketing, as she breaks down the complexities of digital advertising. Discover how pre-bid filters and private marketplace deals can optimize your strategies. Iesha dives into the pitfalls of these filters, highlighting issues like mismatched content categories and the effects of outdated data. She stresses the importance of thorough partner evaluation and communication for brand safety. This insightful session is packed with actionable tips to enhance your programmatic success!