

GameMakers
Joseph Kim
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
Episodes
Mentioned books

Sep 9, 2022 • 1h 16min
Predicting Game Success + Corporate Nonsense (Philosophy Friday #19)
Predicting a game's success during concept or development is an incredibly difficult problem. What are typical ways companies, especially big companies think about and manage their green light process?
What kinds of corporate nonsense occurs that hurts game outcomes?
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies
https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021
https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming
https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A
https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games
https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact
https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score
https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices
https://youtu.be/tmzqqnYbjNY

Sep 8, 2022 • 48min
The F2P Game Designer | ft. John Kelly Creative Director at PlaySimple
Today's focus will be on the F2P game design discipline. How it’s evolved, what does it take to be successful as a game designer, the tools and practice of a F2P game designer, and where does John think the future is headed for F2P game design.
👇 EPISODE LINKS:
- PlaySimple Games: https://playsimple.in/
- John Kelly LinkedIn: https://www.linkedin.com/in/john-kelly-99b3966/
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Sep 3, 2022 • 44min
Building a F2P Liveops Playbook | ft. The Games Consultant Matt Emery
I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook."
Listen to this Q&A between me and Matt!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
1:01 Matt's 19-Year Background & Current Business
2:24 High-Level Framework for Thinking About LiveOps: How to Survive?
7:10 How to Deal With Low KPI Metrics? ROI-First Approach
12:57 Coming Up With Improvement Initiatives
15:39 How to Gauge Initiative Impact Through Multi-Variate/Split Testing? Stat-sig or Not?
19:00 New Game Dev vs. Live Operated Games
21:50 What Should a Live-ops "Playbook" Include?
27:12 Biggest Mistakes & Learnings from Matt's Experience
30:10 Recommendations on Critical Best Practices / High ROI Areas
33:48 Why Aggressiveness is Critical in Multivariate Testing?
37:38 Final Recommendations - Need to Understand UA, Why CPI Goes Up?
👇 EPISODE LINKS:
- Matt Emery: https://www.linkedin.com/in/matthewemery/
- IAP Merchandising Playbook #1| Special Offers that Sizzle: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-1-special-offers-matthew/
- IAP Merchandising Playbook #2| Visual Hierarchy: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-2-visual-hierarchy-matthew/
- IAP Merchandising Playbook #3| MVP Store Design: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-3-mvp-store-design-matthew/?trackingId=vtcxmGEzQWK04H3PDuD2lw%3D%3D
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

12 snips
Sep 3, 2022 • 1h 6min
How to Argue Constructively (Philosophy Friday #20)
Drew Levin is currently Director of Product at Riot Games and before that a Director of Product Management at Zynga.
Zynga vs. Riot: two companies with wildly different approaches to game development, decision-making, and a culture of debate and discussion. Even more, Drew worked as a political campaign manager before game development.
I believe Drew is uniquely experienced in speaking very deeply about different cultures and approaches to having constructive debates within a corporate context. However, more broadly, in our talk today, we discuss the following:
- #1. The problem at many companies focused on winning vs. discussion and seeking truth
- #2. Impact of company culture
- #3. Specific techniques to facilitate more constructive discussions
- #4. Ideas and ways in which we can improve discussions
👇 EPISODE LINKS:
- Drew Levin: https://www.linkedin.com/in/drew-levin-7a225626/
- Adam Grant, "How to Argue about Abortion": https://adamgrant.bulletin.com/how-to-argue-about-abortion/
- Paul Saffo on Strong Opinions, Weakly Held: https://www.saffo.com/02008/07/26/strong-opinions-weakly-held/
- AORs by Asana: https://wavelength.asana.com/workstyle-aors/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Aug 24, 2022 • 13min
Living With Purpose | JK Vlog #5
I talk about why I'm sacrificing so much to try and make Lila Games a successful company. Also, how much of my thinking was influenced by the Clayton Christensen essay (there's a book as well, which I haven't read yet) "How Will You Measure Your Life?"

Aug 24, 2022 • 54min
Will Dislyte Be Lilith's Next Big Mobile Gaming Hit?
Get the data and read the more in-depth take here: https://gamemakers.substack.com/p/will-dislyte-be-liliths-next-big
We talk about Lilith Games' latest mobile game: Dislyte. It's a "team battle" (game sub-genre) based mobile game that started strong but has recently slowed down. What are the chances of success?
We bring on two experts who recently covered Dislyte
#1. Harshal Karvande, Lead Game Designer at Rovio & Naavik Pro Contributor who wrote a deconstruction report on Dislyte and
#2. Teemu Palomaki, Chief Game Analyst at GameRefinery who recently hosted a webinar on Dislyte.
Finally, I asked Junde Yu from data.ai to show us the data associated with the game.
OUTLINE:
0:00 Intro
1:33 Dislyte Data Report
9:19 Performance Drivers
21:12 IP & Other Risks
29:02 Lilith Games Backstory
33:24 Tech & Battle Mechanics
38:42 PVE vs. PVP
44:38 Longer Term Outlook
50:00 Future Expectations
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Aug 13, 2022 • 9min
Adversity is a Gift | JK Vlog #4
Coming off of one of the toughest months in my career, I reflect on how lucky I am to be faced with problems. It's only through problems and major challenges that you can learn how to get better. Adversity, therefore, is a gift! As Ray Dalio wrote in Principles: Pain + Reflection = Progress It's tough, but I hope you realize as I have that we are fortunate to have the challenges we face.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast:
https://apple.co/34hfOtv
- Spotify Podcast:
https://spoti.fi/3Cpyq7i
- Newsletter:
https://gamemakers.substack.com/
- Don't miss an episode on Youtube:
https://www.youtube.com/c/GameMakersS...
😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN →
https://www.linkedin.com/in/jokim/
— POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney
https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies
https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021
https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming
https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A
https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games
https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact
https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score
https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices
https://youtu.be/tmzqqnYbjNY

Aug 7, 2022 • 12min
Discipline, Drive, and Details X Mental Strength | JK Vlog #3
Oh damn, I actually made another Vlog. Well, today I talk about the importance of discipline, drive, and details in execution and achieving successful outcomes. Further, I talk about how mental strength magnifies the 3Ds and how you can train for mental strength like a muscle.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies
https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021
https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming
https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A
https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games
https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact
https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score
https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices
https://youtu.be/tmzqqnYbjNY

Aug 6, 2022 • 35min
Bombay Play and Hyper Social Games ft. Mr. Oliver Jones
Oliver Jones is an OG game maker in India having worked at 2 of India's biggest companies like Zynga and co-founded Moonfrog (sold to Stillfront for $100M). He has now co-founded a new games studio called Bombay Play focusing on a new breed of games called "hyper social" games.
Why did Oli come to India in the first place? How were companies like Zynga and Moonfrog like during the early days? How has the Indian game dev ecosystem evolved over the years? How and why did he found Bombay Play? And, what are hyper social games?
Find out RIGHT NOW!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies
https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021
https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming
https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A
https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games
https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact
https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score
https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices
https://youtu.be/tmzqqnYbjNY

Jul 27, 2022 • 12min
Health is Critical to Grind | JK Vlog #2
Are you a workaholic grinder like me? Well, it finally got the best of me and totally jacked up my back and face. Health is critical! I talk about a big problem, trying to fix my health, and the results of my plan to get better in this video.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies
https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021
https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming
https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A
https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games
https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact
https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score
https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices
https://youtu.be/tmzqqnYbjNY


