

GameMakers
Joseph Kim
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
Episodes
Mentioned books

Mar 27, 2023 • 46min
Hypernova: Facing Adversity and Building the GTA for India!
Mayur Bhimjiyani is the CEO and co-founder of Hypernova, an India-based F2P games studio building a GTA-like game focusing on the Indian market. Mayur speaks about his background, the history behind Hypernova, and why they are building Mayanagari, a game Mayur hopes to become as successful as GTA.
OUTLINE:
0:00 Intro
1:02 Why do so many Indian game devs call Hypernova the most exciting game studio in India?
4:45 Why build Mayanagari - the GTA for India?
16:33 The history behind Hypernova
22:07 Mayanagari stage and launch plans
26:10 Mayanagari monetization model
33:30 The evolution of the India games industry- RPGs
35:38 New game dev vs. liveops in India (Zynga vs. Hypernova)
40:07 Positive areas and areas of improvement for new game dev in India
44:30 What do you look forward to from India game dev market?
45:20 How to contact Mayur or find out more about Mayanagari?

Mar 21, 2023 • 25min
Sequoia Capital India on Investing in Indian Gaming Market
OUTLINE:
0:00 Sequoia Capital India introduction
0:49 Intro to Shailesh Lakhani and Prachi Pawar
3:29 Type of investments and founders they seek
4:36 Surge pre-Series A program
5:30 Specific opportunities and trends in India
9:04 Gaming opportunity in India
13:51 Specific gaming investment opportunities they seek
14:59 Why did Sequoia India invest in Lila Games?
16:30 Current investment environment, macro factors
19:19 Advice to founders based on current trends
21:10 Outlook on Web3
22:51 Advice to founders who would pitch Sequoia India
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: / gamemakersstudio
👇 EPISODE LINKS:
- Sequoia Capital India Website: https://www.sequoiacap.com/india/
- Shailesh Lakhani: https://www.linkedin.com/in/shailesh-...
- Prachi Pawar: https://www.linkedin.com/in/prachi-pa...

Mar 17, 2023 • 44min
F2P Game Startups: Keep Going or Tap Out? ft. Michael Martinez (CEO of FunCraft)
OUTLINE:
0:00 Intro
0:33 The "brutal" game dev environment
2:11 Current market environment vs. before
3:50 More about Funcraft and the business situation
8:15 Funcraft's biggest challenge
9:40 How do you determine what game to make?
11:52 Biggest lessons and challenges of startups vs. big companies to achieve success
14:54 Challenge of new game dev from big companies
17:20 Lessons for mobile gaming startups in current market environment
19:50 Focus vs. "don't bet the farm"
22:12 Keep going or do you tap out? When to pivot or quit?
26:55 The benefit of just being alive
28:20 Current primary challenges
31:45 Thoughts around selling your company
34:10 Advice to new entrepreneurs in F2P gaming
36:30 Thoughts on current marketing challenges
39:40 Future trends and opportunities
41:50 Final thoughts on state of market and overall market outlook
43:05 How to reach Michael
👇 EPISODE LINKS:
- Michael Martinez, CEO of Funcraft: https://www.linkedin.com/in/martinezmichaelj/
- FunCraft: https://www.funcraft.com/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Feb 18, 2023 • 1h 29min
Debate: Is Blizzard Stack Ranking Evil?
OUTLINE:
0:00 Bloomberg article on stack ranking at Blizzard
1:01 Introduct to speakers: Matthew Kanterman, Drew Levin, and Brett Nowak
1:48 High level thoughts on stack ranking as a practice
5:33 Stack ranking poll results - Majority are against
7:30 JK hypothetical situations to use stack ranking
25:40 Character vs. cruelty in stack ranking during recruiting
36:30 Management rationale behind stack ranking
39:27 Should the Blizzard manager have been fired?
47:10 Stack ranking ties to capability of management layer
50:45 Stack ranking for performance evaluation
1:07:10 Why employees should get close to company value creation to avoid layoffs
1:08:40 JK's crazy stack ranking performance evaluation idea - investing virtual $ in co-workers
1:26:40 Final thoughts on getting canceled
👇 EPISODE LINKS:
- Matthew's reference to The Office Clip: https://www.youtube.com/watch?v=3wqQXu13tLA
- Matthew Kanterman, Director of Research at Roundhill Investments: https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
- Drew Levin, Director of Product at Riot Games: https://www.linkedin.com/in/drew-levin-7a225626/
- Brett Nowak, CEO at Liquid & Grit: https://www.linkedin.com/in/brett-nowak-8920675/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Feb 16, 2023 • 30min
Mobile Shooters: What's Next After Battle Royale? ft. Jordan Phang/Naavik (FREE REPORT!)
OUTLINE:
0:00 Intro
0:50 Jordan Phang self intro
1:35 Mobile shooter game market size
2:53 Competitive concentration in mobile shooter and Asia
4:25 Success in China
5:40 US market and games to watch out for
6:50 Adapting games for specific markets like Japan and China
8:25 Naavik's shooter taxonomy and problems with classification
12:52 Explanation of extraction shooter sub-genre
14:15 Current extraction shooter games: Lost Light, Arena Breakout
15:22 The thesis behind extraction shooter as the next big subgenre in mobile shooters
17:18 Monetization of shooter games
21:50 The future mobile shooter games to watch out for
23:38 Warzone Mobile
24:38 Players looking for something new
27:00 Problems with Apex Legends Mobile (we recorded this in Jan 2023, before the shutdown announcement)
28:15 Outlook for 2023: Get excited!
👇 EPISODE LINKS:
- Get the free Naavik Pro report on Mobile Shooters here: https://naavik.co/deep-dives/genre-report-shooter-preview?rq=mobile%20shooters
- Jordan Phang: https://www.linkedin.com/in/jordan-phang-8137b710/

Jan 22, 2023 • 57min
Breaking the Meta in The Game of Life! with Moritz Baier-Lentz (Lightspeed Venture Partners)
Moritz Baier-Lentz is a partner at Lightspeed Gaming, heading up their gaming investment practice.
Today we discuss viewing life as a game and how to optimize your own goals towards life by thinking about life as a game and how to break the meta.
You won't want to miss this unique and interesting discussion, so check it out!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Introduction, the concept of life as a meta game
1:16 Explanation of "meta" and viewing life as a game
6:32 Moritz's background, career history
12:15 What are current metas for success in life? Breaking the meta
15:26 Breaking conventional wisdom, play as experimentation: work vs. play
23:00 Cross-combining different skills or industries to build a new meta
29:20 Approaching life as quest objectives, Moritz's framework for life
34:00 Details on Moritz's life framework
37:10 Examples of interesting life initiatives from Moritz, achievement by discipline
41:55 Using being "extreme" to accomplish goals, how to stand out
45:34 JK's weird dating example
46:45 How does someone pursue extremism?
52:30 The next chapter at Lightspeed Gaming for Moritz
55:55 What will become of Moritz's LA gaming parties?
👇 EPISODE LINKS:
- Moritz Baier-Lentz: https://www.linkedin.com/in/moritzbaierlentz/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Nov 26, 2022 • 2min
Grateful for Opportunity | JK Vlog #6
Happy Thanksgiving!
I'm in India this year and had a Mexican burrito bowl in the office by myself. Lol.
As I sat in the office late at night, I recorded another cringe and weird video for my kids.
Too many people undervalue opportunity! I just wanted to let you know that I'm grateful this Thanksgiving for the opportunity to try to build something meaningful. It's not looking good right now, but that's what entrepreneurship is all about: how do we take a low-probability scenario and turn it into a high-probability outcome?
LFG!

Nov 11, 2022 • 49min
Future of eSports ft. Ilaria Caputo (EA), Hugo Tristao (Newzoo), & Matt Kanterman (Ball Metaverse)
We deep dive on eSports. Current market and growth projections, what kinds of games do well, business model, structure, prize pools, key trends, geographic differences, and more! Join us with our esteemed group of speakers: Ilaria Caputo (EA), Matthew Kanterman (Ball Metaverse Research Partners), and Hugo Tristao (Newzoo). Speaker links below.
👇 EPISODE LINKS:
Ilaria Caputo, https://www.linkedin.com/in/ilaria-caputo/
Matthew Kanterman, https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
Hugo Tristao, https://www.linkedin.com/in/tristaohugo/

Oct 25, 2022 • 43min
How to Install Company Values & Culture | Philosophy Friday #21
Stoffer Touborg was a lead game designer on Eve Online at CCP, led Wild Rift at Riot, and currently acts as Executive Producer on Bitcraft Online for Clockwork Labs.
Stoffer is one of the most thoughtful game industry executives I know, and I regularly ask Stoffer for advice on leadership, organizational principles, and recruiting.
Today we talk about not just about coming up with a desired set of company values and culture, but how to actually implement or install these within a company.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:13 Stoffer Touborg Background
3:07 Definition of Company Culture and Warning for New Employees
6:06 Values vs. Culture Definition
9:10 Employees Need to Confirm Cultural Fit, Values Need to be Good, Given Context, and Fair
14:16 Installing Values/Culture in a Company, Communication vs. Implementation
16:47 Values Manifestation Board 20:45 Why is Company Culture Critical? Sometimes Values Don't Matter
25:40 How to Deal with Employee Cultural Misalignment
31:34 Executive Accountability for Culture Mismatches
32:15 Recruiting for Culture Fit 36:30 How to Deal with Culture Exceptions for a Specific Need - "The Dennis Rodman Rule"
👇 EPISODE LINKS:
Stoffer Touborg: https://www.linkedin.com/in/kristoffertouborg/
The Game Stoffer is Working on, Bitcraft Online: https://bitcraftonline.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Sep 26, 2022 • 17min
Stellaris Venture Partners on Game Investing in India | ft. Rahul Chowdhri
I speak to Rahul Chowdhri, an investor at Stellaris Venture Partners, about the venture capital market in India, the current state of investment here, and his outlook on investments in gaming in India.
OUTLINE:
0:00 General landscape of venture capital in India
2:20 Specialist vs. generalist VCs, the definition of micro-VC
3:35 Sudden investment interest in gaming in India
4:48 Should investors invest early in gaming or wait for talent to emerge?
5:17 Info on Stellaris and what they look for from a pitch?
6:25 Typical funding for Seed vs. Series A in India
7:13 Expectations for Series A
8:09 What do you look for in an entrepreneur/CEO?
12:11 How should entrepreneurs consider the global economy in their fundraising?
14:36 Advice for entrepreneurs who want to pitch Stellaris
👇 EPISODE LINKS:
- Stellaris Venture Partners: https://www.stellarisvp.com/
- Rahul Chowdhri: https://www.linkedin.com/in/rahulchowdhri/
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio


