Renegade Marketers Unite

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of KX, Adriana Gil Miner of Iterable, James (JD) Dillon of Tigo Energy, Suzanne Reed of LBMC, Hannah Grap of Sitecore, and Dan Cote To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

We're in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they're the bedrock for sustainable growth. Tune in for a compelling dialogue with Jenn Lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite. This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it's in the resilience, innovation, and authenticity they bring to their team and the entire organization. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: James (JD) Dillon of Tigo Energy, Laura MacGregor of Center for Internet Security, Grant Johnson of Billtrust, Julia Goebel of Komodo Health, Julie Kaplan of CareMetx, LLC, and Eric Quanstrom of CIENCE To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it's agile. And in this episode, we pull back the curtain on CMOs who aren't merely surfing the waves of change—they're harnessing them. Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports. Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We'll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dave Bornmann, James (JD) Dillon, Jan Deahl, Jane Kayser Tague, James B. Stanton and Marca Armstrong To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

From new privacy laws to AI-influenced Google search algorithms, there's been a massive shift in the world of B2B paid media. In response, CMO Huddles has tapped Josh Muskin of WebMechanix and Mike Ulanski of thunder::tech, experts in cutting-edge targeting and data utilization, to shed light on how B2B marketers can refine their strategies for today's challenges. From leveraging first-party data in ad campaigns to executing precise ABM on LinkedIn, our guests reveal how a data-centric approach can significantly boost engagement with niche B2B audiences. Plus, they share insider tips on optimizing SEO and content to stand out on Search Engine Results Pages (SERPs), which are increasingly influenced by AI algorithms. This episode is packed with use cases, best practices, and innovative strategies, offering businesses the insights needed to navigate the intricate realm of B2B marketing and capitalize on the latest technologies. Tune in if you're looking to enhance lead quality and market presence in a digital-first economy. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: James (JD) Dillon of Tigo Energy, Ellina (Gurvits) Shinnick of HUB International, Michael Callahan of Acronis, and Alexandria (Ali) McCarthy of Amplify Your Voice Studio To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Fingerspitzengefühl: A German loanword literally meaning "fingertips feeling." It's a term that AI trailblazer Noah Brier of Brxnd.ai cites in his conversation with Drew about the digital sixth sense today's marketers must hone to master AI's potential. In this episode, Noah unveils a roadmap for marketers eager to develop their AI intuition, cutting through barriers to adoption and offering practical steps to not just use AI, but to think alongside it. Tune in as we unpack how AI can elevate your B2B strategy, from distilling brand essence to crafting narratives that resonate in the digital marketplace. Pro Tip: Noah shares a peek into Brxnd.ai's AI-driven brand collaboration engine—Collabs—so you might want to watch the video version of this on our YouTube channel. The conversation comes ahead of Brxnd's 2024 Marketing x AI Conference in NYC (May 8th, 2024), the leading AI marketing event that will sell out fast. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Lauren Wagner Boyman of KPMG US, Michael Callahan of Salt Security, and Grant Johnson of Billtrust To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

In the ever-evolving rodeo we call "B2B marketing," CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. In this episode, Forrester's Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including: Navigating the preferences of Millennial and Gen Z buyers Securing and optimizing marketing budgets with a VC's savvy Selling in the long-term value of consistent brand investment Building agile, customer-centric "two-pizza teams" Broadening the scope of marketing metrics beyond pipeline Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/