Renegade Marketers Unite

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion: 🌟 Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%. 🌟 Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their "HUB Outlook" campaign. 🌟 Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance. Uncover strategies to: Balance brand storytelling with performance marketing tactics Leverage research to redefine problems in a compelling, ownable way Measure content engagement to prioritize what resonates (and what to retire) Capitalize on AI's potential as an indispensable content team member And more! Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player. In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent. Get ready to propel your team's effectiveness, outpace the competition, and enhance your leadership. This is a masterclass for anyone aiming to uncover the latent potential within their existing team or to assemble a new powerhouse of top performers. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo "Popi" Borboroglu - penguin conservationist extraordinaire and founder of Global Penguin Society (GPS). Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help. Hear incredible stories like how Popi's team grew one colony from 6 penguin pairs to over 8,000 through community partnership and eco-tourism efforts. He also shares his ambitious $6 million vision to purchase and preserve critical breeding grounds to ensure penguins survive for centuries to come. This conversation highlights the efficient, adaptable, highly social, and resilient nature of penguins—qualities top marketers need to drive impact. Whether you're a penguin lover or looking for creative ways to engage your B2B communities, tune in! Final Note: Renegade Marketers Unite is brought to you by CMO Huddles—a highly engaged community of B2B CMOs inspiring B2B greatness through confidence, colleagues, and connection. A group of penguins is called a "huddle," and CMO Huddles donates 1% of all annual revenue to GPS. For full show notes and transcripts, visit https://renegade.com/podcasts To learn more about CMO Huddles, visit https://cmohuddles.com/

Are you ready to see how a shift to product-led strategies could unlock new growth for your business? Dive into the dynamic world of Product-Led Growth (PLG) and discover how it's turning the tables on traditional B2B business approaches. This episode with Smita Wadhawan from SimplePractice is all about how marketing can lead a PLG motion, driving revenue and fostering customer loyalty through innovative product-centric tactics. SimplePractice has successfully harnessed the power of PLG to not just participate in their market, but to dominate it. Whether you're building a startup or transforming an established company, the insights shared here will give you the tools to elevate your marketing game and pump up your product-led growth. Get ready to be inspired, energized, and equipped to propel your company to new heights! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

With mounting pressure to deliver ever-increasing pipeline results, it's time for CMOs to prove that they're not just tacticians—they're key strategists essential to business longevity. In this episode, Liza Adams of GrowthPath Partners dives into how AI can make it all possible. She's shepherding in a shift from "growth-at-all-costs" thinking to sustainable profitability. Armed with use cases and custom GPTs, Liza brings her extensive experience as an AI consultant and fractional CMO to outline how you can leverage generative AI as a strategic thought partner. Here are a few things she covers: How to deploy AI for competitive analysis and positioning How AI can identify and prioritize high-value customer segments How to use AI insights to blow away your C-Suite How promising to tip your AI can yield better results Don't miss this insightful conversation that could redefine how you view the role of AI in your marketing strategy! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences. Learn how Acquia's latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter. Whether you're revamping your digital strategy or just tuning in to the latest trends, this episode is your gateway to mastering the art of engaging a worldwide audience through smart, inclusive web design. Don't miss these essential insights that could redefine your digital footprint! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Every day, CMOs must navigate a whirlwind of high-stakes, spontaneous conversations, from pressurized boardroom challenges to delicate internal communications. Yet many have no formal training in this area or formulas for improvement. In this episode, Stanford professor and communication expert Matt Abrahams shares actionable, science-backed strategies from his latest book, "Think Faster, Talk Smarter." Whether it's acing unexpected questions in job interviews, managing crises, or giving feedback, discover the structures and exercises that will prepare you to handle every spontaneous scenario like a seasoned pro. This episode was originally recorded in front of a live audience, hosted by CMO Huddles, an exclusive community of B2B marketing leaders. If you'd like to join these conversations in the future, learn more at cmohuddles.com. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Are you ready to elevate your role from marketing maestro to strategic linchpin within your organization? Tap into your CMO superpower—your "plus"—and discover how it can dramatically expand your impact far beyond the conventional scope of marketing. In this enlightening episode, we sit down with three trailblazing CMOs who have transcended traditional boundaries by embracing their "plus." Learn from their experiences as they share the challenges and triumphs of mastering a dual role that leverages their skills to foster cross-functional success and drive significant organizational change. Meet our guests and the pluses they covered: Chris Willis: Former Chief Marketing + Pipeline Officer at Acrolinx. He is now CMO of Axios HQ Melanie Marcus: Chief Marketing + CX Officer at Surescripts Patti Newcomer: Former CMO + GM at FieldRoutes For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Katrina Klier, Michelle Puleio, Jeff Morgan, and Megan Rainbow To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

If you're a B2B CMO stuck in limbo at the moment—you're not alone. We're in a seller's market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting. Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. In this episode, he shares his expert perspective on the trials and triumphs facing today's marketing leaders. Tune in as we explore what's going on with the CMO role right now, the 6 dimensions that capture recruiter's attention, and effective strategies to showcasing these qualities on LinkedIn. Plus tips on interview prep, 100-day plans, and what mediums to search through. Recorded during a CMO Huddles Transition Team Huddle, this episode is more than just a conversation—it's a part of a supportive community aimed at empowering CMOs through networking, resume and cover letter reviews, and shared experiences. If you're a B2B CMO in transition, check it out. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/