On Your Terms®

Are you not where you want to be in business? Either you feel like you’re not making as much money as you should be, your social media isn’t getting the attention you’d like, or you just don’t have as many clients as you’d like? We’ve all been there – including me.I’m going to help you learn how you can process those feelings and what to do with them. I have six tips to adjust your outlook and overcome this business-blocking mindset.In this episode, you’ll hear…03:15 - Two things that make us feel off track09:41 - The hard side of feeling behind14:23 - Why you need to focus on what’s going right instead of what’s going wrong20:14 - Creating your own rubric for success23:43 - Expanding your definition of success26:32 - Comparing where you are to where you were30:49 - Producing more than you’re consuming32:19 - Don’t chase; attract34:55 - Letting the pizza dough restHere’s our listener review of the week! claireflip13 says: “I listened to Sam’s podcast on caring about what people think about your business & I loved it! I don’t have a business but I’m a content creator so I could relate to a lot of what she was saying. She had a great perspective on internal validation vs external validation, and she reminds me to keep doing what I love because we aren’t going to make everyone happy.”If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Amy Porterfield "Mantras" episode: https://www.amyporterfield.com/2022/04/448Click here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Rounding out my three-part series on marketing your business with evergreen content, I wanted to address the elephant in the room: Facebook ads. Helping me with that is my friend and personal ads expert, Frannie, owner and creator of Elevate Her Marketing. If you want to grow your business without the need to be working in your business 24/7, ads are the secret sauce. We’re going to address some of the misconceptions people have about ads, who should or shouldn’t run ads, and the importance of taking the long haul approach.In this episode, you'll hear… 05:46 - What Elevate Her Marketing does10:08 - When to start running Facebook ads in your business27:33 - Why Facebook ads are vilified37:21 - Common advertising mistakes people make48:13 - Debunking common ad mythsIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:elevatehermarketing.comInstagram: @elevatehermarketingCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

One question haunts entrepreneurs and business owners around the world: how am I supposed to price my product? Whether it’s feeling uncomfortable pricing what you’re worth, worrying about scaring customers away, or any of the other obstacles in your way, setting prices is hard. I’m going to share (and debunk) the pricing myths many of us fall for while giving seven concrete tips on how to price what you offer. I also share how to increase your prices whenever you're ready – which could be now!In this episode, you'll hear… 04:41 - The issues I see around pricing09:32 - The value of your time and your impact17:16 - How pricing relates to quality21:03 - Factoring in your experience23:03 - Focusing on scalability and profitability24:19 - Pricing for who you’re selling to27:55 - Recognizing economies of scale30:16 - Giving options for your offers33:16 - How to bump your pricesShoutout to our listener of the month, Dr. Maria. She said: “I enjoy Sam’s podcast during my morning treadmill walks. The length is perfect for my workout. Because I’m new to the Ultimate Bundle® I select a different episode each day. I get a tour of all the topics and a peek into Sam’s mind. The podcasts are well-produced and well-delivered, informative, and easy to listen to.If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 24. Why You Should Treat Your Clients the Way Olive Garden DoesCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

None of us want our businesses beholden to the latest algorithm change or social media platforms, right? That’s why we’re focusing on creating evergreen content with Katie Steckly, an expert in all things evergreen content and social media. We discuss picking the right platform for you, how to plan content, what you need to get started, and more.In this episode, you'll hear… 05:58 - Where to start creating content14:04 - How to choose what platforms to be on17:36 - How to look past fears that hold you back24:27 - Coming up with content ideas28:19 - The way your platform can dictate your content33:43 - Three tips for starting a YouTube channel or podcast39:03 - The equipment to start with40:20 - Creating a content calendarIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:www.creatorlymedia.comCreatorly Media is always happy to take on new clients. All the info about our services can be found at www.creatorlymedia.com/servicesKatie Steckly - YouTubeFollow Katie on Instagram: @katiestecklyFollow Creatorly on Instagram: @creatorlymediaHow to Start a Podcast From Scratch - https://www.youtube.com/watch?v=_-PGsYoWuE0Katie’s recommended content creation equipmentClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

My recent Ultimate Bundle® launch was my biggest ever, and I want to take you behind the scenes and share what I did differently, what I learned, and – most importantly – what you can take away from it. What I’m most proud of, beyond the success of this launch, is that I managed to keep it all as stress-free as possible. If you’re planning on running your own promotions or launches in the future, I have five actionable takeaways, so stick around for those!Listener shoutout – in her review, erineatscarrots wrote: Sam has a story and a message that really resonates with me and that entrepreneurs in the health and wellness space really need to hear! I am so excited for this podcast as a way to continue to learn from her experience and glean valuable tips and ideas for my own nutrition practice. Can’t wait!In this episode, you'll hear… 02:37 - What you’ll take away from this episode03:55 - How I approached my promotion12:26 - The two pre-launch phases14:25 - Nurturing19:35 - Pre-launch planning26:46 - Switching up your social media approach33:03 - Tinkering with bonuses and live events34:56 - Being in it for the long haulIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 36. How to Grow Your Business on Instagram (Guest Episode with Natasha Samuel)Episode 34. 2021 Recap: What It's Really Been Like to Grow a 7-Figure BusinessClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses… well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the ‘gram with a video strategy that is fulfilling and fun – without the overwhelm.Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that’s actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn’t advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!Listener shoutout – in her review, abbyfitzzz wrote: Thank you Sam! Love this podcast! Sam provides so much value with each episode & I love that she speaks on a variety of topics, from tangible legal / business tips to mindset. Her takes are unique & refreshing, because she is down to earth & she makes it feel like I am listening to a friend that knows exactly what I’m going through. I look forward to listening every time she puts out a new episode. Thanks Sam!If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!In this episode, you'll hear… 06:21 - Why Instagram is a great place to market your business09:05 - Growing a community on Instagram15:03 - Struggling to balance personal and business content18:41 - The various surfaces of Instagram and what to post there24:37 - Tips for writing captions28:22 - Using Instagram to direct people to other platforms33:11 - The 3-step follower journey39:16 - Tips for batching and consistency42:39 - How to iterate on your strategy45:37 - Tips for people burnt out on social media47:44 - Navigating social media during hard timesIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:shinewithnatasha.com/videoNatasha's podcast, "The Shine Online Podcast"Shine with Natasha on YouTubeInstagram: @shinewithnatashaEpisode 24. Why You Should Treat Your Clients the Way Olive Garden DoesEpisode 25. Creating Brand Loyalists & Future BuyersClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

It’s probably everyone’s worst business fear: getting a nastygram from a lawyer letting you know you’re being sued. You probably don’t even want to think about it. But wait! Instead of burying that fear deep down, here are the exact steps to take so that, if the worst does happen, you’ll know exactly what to do. I’m even going to give you some preventative tips as well. Doesn’t that feel better? Let’s get through this!In this episode, you'll hear… 01:52 - Why it’s important to know what to do if you get sued03:44 - The importance of taking timely action06:24 - Misconceptions about getting sued12:06 - How to respond when you get notified15:19 - Reaching out to your business insurance16:58 - Providing relevant information to your attorney17:38 - What to do if you don’t have business insurance18:48 - How to prevent getting sued in the first placeIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)Episode 7. The First 3 Steps to Legally Protect Your Business (Where to Start!)Episode 4. The 5 Most Dangerous Legal Myths I See OnlinePre-Qualify Before They Buy Email TemplatesAsanaWatch my YouTube video on "What to Do If You Get Sued"Click here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

We’ve been dropping all sorts of high-quality legal and business knowledge on the regular, so I thought it might be fun to take a step back and catch up personally. I’ve just wrapped up my Ultimate Bundle® promotional event, and now I’m starting to unwind and look at the year ahead – both personally and professionally. So grab a coffee and pretend we’re having a chat together. I’ll share what’s getting me excited for the future.In this episode, you'll hear… 01:18 - Unwinding from my massive promo event08:32 - Dealing with my own legal tax hurdles10:19 - Getting on a health kick18:58 - Working on my new project behind the scenes19:32 - Getting the travel bug21:52 - Two personal commitments that I’ve madeIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Julia Turshen's cooking classes: https://www.juliaturshen.com/classesClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

We have it totally mixed up when we think of who’s to blame for why our business isn’t growing, why we don’t feel confident, or why we struggle to show up on camera. We point at our customers, at our parents and how they raised us, or at the economy, but often the truth is: you are the person standing in the way of your business success. I’m going to share how your mindset is holding you back and how you can change it or – more realistically – accept it.Listener shoutout: in her review, amandathecoach wrote, “I purchased Sam’s Ultimate Bundle® in Fall 2021 as my very first step in starting my brand new company and then I started listening to her podcast. In addition to being a legal expert who somehow always answers my questions before I’ve asked them, she is a successful businesswoman who does not hold back on sharing great advice to start and run a growing business with a solid foundation. Everything she offers is super high quality and worth my time and energy. I love that she continues to connect me with other experts too through her podcast and other offers!”If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!In this episode, you'll hear… 02:09 - Why worrying what other people think of you is holding you back07:06 - The importance of acknowledging your success13:41 - How you’re getting in your own wayIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:smartless.comClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

You may have heard the term “In business, if you’re not growing you’re dying” – but how true is it? In the online business industry particularly, there’s this idea that if you’re not constantly growing and becoming more profitable, there must be something wrong with what you’re doing. Let’s look at how true (or false) this really is.Listener shoutout: In a recent review, Coach Courtney wrote, “I am so excited that Sam decided to start a podcast! Her knowledge of all things legal and building a biz has been so helpful for me. The legal side of things is never something I thought about when first starting a biz and I’m so grateful to have Sam as a resource for that. I can’t wait to learn more from her through podcasts!”In this episode, you'll hear… 02:01 - Whether or not you should always be growing your business04:43 - The personal cost of business growth15:28 - Growing vs buildingClick here to find the full show notes and transcript for this episode.CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER