One question haunts entrepreneurs and business owners around the world: how am I supposed to price my product? Whether it’s feeling uncomfortable pricing what you’re worth, worrying about scaring customers away, or any of the other obstacles in your way, setting prices is hard. I’m going to share (and debunk) the pricing myths many of us fall for while giving seven concrete tips on how to price what you offer. I also share how to increase your prices whenever you're ready – which could be now!
In this episode, you'll hear…
- 04:41 - The issues I see around pricing
- 09:32 - The value of your time and your impact
- 17:16 - How pricing relates to quality
- 21:03 - Factoring in your experience
- 23:03 - Focusing on scalability and profitability
- 24:19 - Pricing for who you’re selling to
- 27:55 - Recognizing economies of scale
- 30:16 - Giving options for your offers
- 33:16 - How to bump your prices
Shoutout to our listener of the month, Dr. Maria. She said: “I enjoy Sam’s podcast during my morning treadmill walks. The length is perfect for my workout. Because I’m new to the Ultimate Bundle® I select a different episode each day. I get a tour of all the topics and a peek into Sam’s mind. The podcasts are well-produced and well-delivered, informative, and easy to listen to.
If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
CONNECT:
- Get Sam's weekly newsletter, Sam's Sidebar
- Follow Sam on Instagram
- Follow Sam on YouTube
- Subscribe to Sam's Substack, Beyond Business
- Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"