The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books
Apr 16, 2026 • 14min
EP | 735 - The ONE Problem Actually Breaking Your Business
In today's episode, I'm going to show you exactly how to identify the ONE problem that's actually holding your business back… Because here's the truth: It is almost never everything. And if you can learn this skill as a CEO… you will save yourself YEARS of stress, overwhelm, and honestly… bad decisions. Time Stamps: (0:27) One Of Those Months Where Everything Is Broken? (4:42) How We Fixed The Problem (8:12) The Leadership Layer ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Apr 13, 2026 • 14min
EP | 734 - 42 Days of No Sleep, A Death & $55K Later | What We Left Out (Part 2/2)
Wrapping up this series, I wanted to share some of my story and buckle up because this is the honest truth at many vulnerable times in my life. I'll take you back to my childhood, what happened in 2022, and the most recent incident and hopefully this reminds you that entrepreneurship and life in general is hard. Time Stamps: (0:43) What We Left Off On In Part 1 (1:55) My Background (7:00) What Happened in 2022 (10:23) The Turnaround (12:35) The 55k Med Clinic ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Apr 9, 2026 • 38min
EP | 733 - We've Never Shared | The Bumble Match & The Divorce That Led to a $40 Million Fitness Business (Part 1/2)
We wanted to do something a little different today. We've been running this podcast for 700 plus episodes and we've shared a lot of tactical stuff. Ads, offers, sales scripts, all of it. But we've never actually sat down and told the full story. Both of us. Together. How we got here, what it actually cost, and what we'd do differently. In Part 1, we'll mostly cover Erin's story, how we met, and the highlights up until 2019. Time Stamps: (0:30) Different Style of Episode (2:05) Erin's Business Beginnings (9:50) Owning A Gym (18:00) Jordan Starting His Coaching Business (20:45) The Reality TV Show (33:40) Starting IFCA (36:40) What We'll Cover In Part 2 ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Apr 6, 2026 • 16min
EP | 732 - You Don't Have a Client Problem. You Have a CEO Problem
Most coaches think the hard part is getting their first clients but the truth is that's actually where the real problems begin. In this episode, I'm going to walk you through exactly where one of our students was when she entered Legacy and more importantly what we had to shift to take her from early success to actually building a real, scalable business. If you're sitting at your first 5, 10, maybe 15 clients and you're starting to feel overwhelmed or you're wondering what the next move is, this episode is for you. Time Stamps: (1:37) Recent IFCA Client Call (7:24) How Are You Spending Your Time? (10:05) Scaling Is Changing Strategy (15:35) The Truth About Entrepreneurship ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Apr 2, 2026 • 18min
EP | 731 - What the Instagram & Facebook Algorithm Actually Wants in 2026, Part 2: Stealing What's Already Working
Here's the single biggest mistake I see coaches make with ads. It's not the targeting, the budget, or the offer. It's creating content in a vacuum. They sit down, think about what might work, write something, run it, and wonder why it's expensive. Meanwhile their competitors have already done all the testing. Their best ads have been running 90 days. The data is right there and almost nobody is looking at it. Today in Part 2 of this series, I'll explain exactly how you can analyze and iterate your ads based on what's working right now and if you've been wanting to get more advanced with your AI skills, this is a perfect way to do so. Time Stamps: (0:05) Listen To Part 1 First (1:55) Competitor Intelligence (4:40) Using Instagram As Research For Ads (6:10) Step By Step AI Ads Workflow (17:30) How We Can Help You ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Mar 30, 2026 • 11min
EP | 730 - What the Instagram & Facebook Algorithm Actually Wants in 2026, Part 1: The New Rules of Content and Ads
You've heard the advice a thousand times. Post consistently. Show up every day. Create value. Be authentic. And if you're like most coaches I talk to, you've done all of that. And you're still sitting there wondering why the algorithm isn't rewarding you the way you expected. Here's what nobody's telling you: the algorithm changed. Fundamentally. And most coaches are still playing by 2022 rules in a 2026 game. Today I'm breaking down exactly what Instagram and Facebook actually want from you right now across both your organic content and your paid ads. And I'm going to show you why the coaches winning right now aren't necessarily more talented than you. They just have better intel. Time Stamps: (0:30) The Game Changed With Content (2:30) Why Ads Matter (4:30) What Is Andromeda? (10:50) DM Me "Ready" ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Mar 26, 2026 • 22min
EP | 729 - I Spent $55K to Learn This One Lesson About Asking for Help
A few weeks ago, I spent fifty-five thousand dollars trying to fix myself. Not on a business problem. Not on a marketing campaign. On me. On my mental and physical state. And honestly? I'll get into the details of what that experience was like in a minute — but right now I want to tell you the most important thing I came home with. And it wasn't anything the clinic gave me. It was a reminder of something I already knew — the most important skill you can develop as a business owner isn't your work ethic. It isn't your offer. It isn't your content strategy. It's the ability to figure shit out. And figuring shit out really just means one thing. Knowing when to ask for help. And actually doing it. Time Stamps: (1:25) Figuring Shit Out (1:30) Where I Came From (5:15) South Korean Visitor (6:30) One Step Away From The In-Patient Psych Ward (11:53) Recent Burnout Episode (14:55) The Compass Problem ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Mar 23, 2026 • 10min
EP | 728 - How to Turn "Problem Clients" Into "Easy Clients"
I was listening to an IFCA coaching situation recently where a coach had a client who kept trying to quit. Not once… twice. And on the surface, it's easy to label that client as: Difficult, Non-compliant, Unmotivated, and most would label them a "problem client." And don't get me wrong. Those clients exist. But here's the question I always ask: "Is this actually a client problem… or a leadership problem?" We'll walk through the answer to this question in today's episode. Time Stamps: (0:45) Helpful Leader Frameworks (3:44) The Report Card Framework (7:15) Leading Your Clients To The Truth ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Mar 19, 2026 • 15min
EP | 727 - You're Not Stuck. You're Just Wasting Time on the Wrong Thing
If you are working harder than ever right now and your business still feels like it is barely moving… There's a very good chance the problem is not your effort. It's that you are solving the wrong problem. And this is something I see all the time with coaches. They are not lazy. They are not passive. They are not sitting around doing nothing. They are doing a lot. But they are spending their time optimizing things that are not actually the constraint in the business. So today, I want to walk you through a really important concept that I think will help a lot of you simplify what you need to focus on next. Because if you can get this, you will stop wasting so much time on things that make you feel productive but do not actually grow the business. Time Stamps: (1:56) Recent Coaching Call (3:59) The Smartest Next Move (9:02) Cash and Making Good Decisions (12:50) Ask Yourself This (15:10) Please Share and Tag Us! ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
Mar 16, 2026 • 9min
EP | 726 - The 90-Day Rule That Builds 7 Figure Businesses
Most entrepreneurs don't fail because they lack strategy. They fail because they cannot regulate themselves long enough for strategy to work. They pivot too fast. They react too fast. They spiral too fast. And the truth is… Business does not reward intensity. It rewards steadiness. In the last episode I talked about the nervous system of a CEO and why regulation is the price of admission for leadership. Today I want to go deeper into what that actually looks like in practice. Because resilience and patience are not personality traits. They are trained behaviors. And if you can learn to build them, you dramatically increase your odds of building a business that actually lasts. Time Stamps: (0:50) Why Most Entrepreneurs Fail (4:20) Resilience and Patience (8:45) Stay Steady Longer ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
