The Digital PR Podcast

We had the pleasure of interviewing Luke Cope, co-founder of Bottled Imagination. He shared insights into how he approaches company culture as a start-up agency, emphasising the importance of creating a culture based on values and employee input rather than just superficial perks. We discussed the work-life balance and motivation strategies for employees.00:00:00 - Introduction to Digital PR Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Luke Cope.00:01:30 - Meet Luke Cope Luke shares his background in digital marketing, detailing his journey from various jobs to co-founding his new agency, Bottled Imagination, and the importance of company culture.00:03:30 - Defining Company Culture Luke discusses what company culture means to him, emphasising that it should be shaped by employees rather than just values displayed on walls, and the significance of creating an enjoyable work environment.00:10:00 - Impact of COVID on Agency Culture The conversation shifts to how the pandemic has changed workplace dynamics, including the shift to hybrid working and the challenges of maintaining a cohesive culture in a flexible work environment.00:20:00 - Motivating Employees and Addressing Failure Luke reflects on what motivates individuals to produce their best work, the importance of understanding diverse motivations, and how to address failure constructively within the agency.Check out the full transcript here.–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

We chat all things reactive PR and newsjacking with experienced digital PR specialist and SEO speaker, Sophie Rhone. The episode dives into the critical importance of putting clients at the very heart of conversations and explores strategies to reach a larger audience through timely, relevant, and engaging content. We delved into the benefits of reactive PR, such as engaging with trending topics and breaking news to capture audience attention. 00:00:00 - Introduction to Digital PR Welcome to the Digital PR Podcast, where hosts Steve Baker and Louise Parker introduce the topic of reactive PR and newsjacking.00:01:20 - Understanding Reactive PR and Newsjacking Sophie Rone explains the concepts of reactive PR and newsjacking, discussing how brands can position themselves as experts by responding to breaking news and trends.00:05:30 - The Popularity of Reactive PR The conversation shifts to the increasing adoption of reactive PR by agencies and brands, with Sophie discussing the benefits of quick turnaround stories compared to traditional hero campaigns.00:12:00 - A/B Testing in Reactive PR Sophie shares insights on A/B testing in reactive PR, emphasising the importance of testing different headlines and pitches to maximise the chances of media coverage.00:20:00 - Future of Reactive PR The discussion concludes with predictions about the future of reactive PR, including the potential for planned reactive strategies and the importance of creativity in the industry.Check out the full transcript here. About the Digital PR Podcast The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can listen on Spotify, Apple Podcasts, or watch on Youtube. We started the podcast back in December 2022, hosted by our very own Heads of PR at Lou and Steve. Since then we have launched three seasons featuring a variety of conversations with guests from the digital PR industry, alongside lots of insightful 'minisodes' with some of our own PR team sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.To check out our socials and other useful links click here.

Digital PR expert, Mark Rofe is known for his creative and unconventional campaigns. He shared his insights on creativity and highlighted some of his favourite campaigns, such as the Duolingo tattoo translation service and the German rail network's Doppelganger Destinations campaign. Mark's perspective on creativity and problem-solving provided valuable insights for both new and experienced professionals in the industry.00:00:00 - Introduction to the Podcast Welcome to the Digital PR Podcast where our hosts discuss the evolution and current state of the digital PR industry.00:01:07 - Meet Mark Rofe Introduction of our guest, a digital PR expert known for his creative campaigns and unique projects, including selling Christmas trees and the "Edit My Ex" campaign.00:04:34 - The Importance of Creativity in Digital PR Discussion on the significance of creativity in digital PR, exploring how it differentiates campaigns and the challenges faced in a competitive landscape.00:10:15 - Finding Inspiration for Ideas Mark shares his approach to generating creative ideas, emphasising the importance of understanding client problems and finding playful solutions.00:18:26 - The Future of Digital PR and Creativity A conversation about the potential for digital PR to be as creative as traditional PR, the impact of SEO on creativity, and the need for originality in campaigns.Check out the full transcript here–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.

Louise Parker and Steve Baker have both been working in the digital PR space for over 10 years now and, in the last few years, they have seen the industry explode along with a lot of interesting conversations. So, we wanted to introduce The Digital PR Podcast to cover just that, what Lou and Steve chat about each day and introduce some amazing guests across the series to cover all the big topics! Stay tuned to find out more.