Leaders in Customer Loyalty, Powered by Loyalty360

Send us Fan MailLoyalty360 Loyalty Live Interview: David Andreadakis, Chief Innovation Officer for Kobie Marketing talks with Loyalty360's Mark Johnson on customer loyalty/CX trends and the changing industry landscape.Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 27 years, Kobie has provided innovative loyalty experiences to the world's most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit the company website at http://www.kobie.comLoyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us Fan MailA favorite pastime for many, movie-going has always been an easy and entertaining way to get away from the real world – even if it is just for a few hours. Guests can sit back, take in a story, enjoy a fresh tub of popcorn and a cold drink, maybe even from the comfort of a new reclining chair. Founded over 40 years ago, Classic Cinemas takes the movie-going experience to heart through every level of organization – from concession staff all the way through the c-suite. While a relatively small brand compared to some of the major competitors in the space, Classic Cinemas prides itself on going above and beyond for its customers, no matter the question or concern. Throughout its history, the brand has seen a great deal of success and has a strong following of loyal fans, but as a result of COVID-19, unprecedented challenges of keeping customers engaged and ensuring safety are now top of mind for the entire entertainment industry.  However, these challenges are not stopping the Classic Cinemas team from looking forward and preparing for the new normal to come, even if movies are on "pause" temporarily. Loyalty360 had the chance to speak with Classic Cinema's CEO, Chris Johnson, to learn more about the brand's history, his views on customer loyalty and experience, and the changing entertainment landscape. 

Send us Fan MailRoughly half of the U.S. population — or more than 145 million people — say they participate in an outdoor activity each year, with about 18 percent saying running, jogging, or trail running was their preference. The survey by the Outdoor Foundation says another 16 percent say they went freshwater, saltwater, or fly fishing; the next largest group was 15 percent who said they liked road biking, mountain biking or BMX.No matter the activity, a new hospitality concept called LOGE wants to make sure you are staying at one of the five locations in Washington, Oregon, California, or Colorado when you head out into the great outdoors.Johannes Ariens and Cale Genenbacher founded LOGE in 2016 and have taken to renovating older roadside inns and motels into ones where activity enthusiasts like to head out on weekends sometimes 10-15 times per year.Loyalty360’s Mark Johnson recently caught up with Ariens, the CEO of LOGE - and an avid surfer and skier from the Olympic Peninsula in Washington. We had to chance to learn how LOGE is changing the lodging business, the company’s focus on one-of-a-kind customer experiences, and what the future holds for this unique brand. 

Send us Fan MailLoyalty360 Loyalty Live Interview: Don Smith, Chief Strategy and Analytics Officer from Brierley, talks with Loyalty360's Mark Johnson about customer loyalty/CX trends and the changing industry landscape.Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions. In addition, Brierley’s intuitive platform — LoyaltyOnDemand® — empowers everything a loyalty program demands to engage customers across every channel and touchpoint. It represents a powerful evolution in loyalty technology, continuously evolving with new features to keep programs on the leading edge. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us Fan MailTwo-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today takes more than a traditional program can provide. So, how can you increase revenue now while building long-term loyalty with your best customers?   Join loyalty expert Carlos Dunlap-Beard, where he will take you through the 2020 Premium Loyalty data study and show you…What customers expect from your brand.If consumers would pay to join a loyalty program of your own.How premium loyalty differs from traditional programs.Ways these programs increase engagement and build brand advocacy

Send us Fan MailGreat news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their purchases. As the brand shares the exciting news of the new program, Loyalty360 had the chance to speak with Zipporah Allen, VP of Digital Customer Experiences at Taco Bell, to learn more about Taco Bell Rewards, what it means for Taco Bell's superfans, and how the brand is continuing to evolve its customer-first focus. 

Send us Fan MailLoyalty360 Loyalty Live Interview: Richard Jones, CMO of Cheetah Digital to discuss his views on the current customer loyalty landscape and loyalty programs.Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us Fan MailOver the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good news – you are not alone. As quarantine regulations hit the United States, King Arthur Flour noticed business was far from its usual pre-Easter pace. In the span on a few short days as shoppers hit grocery stores and stocked up on essentials, suddenly shelves were without flour. The team found itself receiving and answering more questions on baking than ever before – which is significant, considering the brand’s 200+ year history. But why the sudden surge in baking? As individuals started spending more time at home with activities canceled, working, or learning from home, and the limited ability to eat out, the interest in baking suddenly skyrocketed. King Arthur understood it needed to quickly pivot on multiple levels. First, how could the brand add resources and innovate to meet the increased demand for retail-sized bags of flour? And second, how could its internal team of experts, including in-house bakers, shift to provide additional live support, educational resources, and tips and techniques as many first-time bakers took to their home kitchens? Loyalty360 recently had the chance to sit down with Bill Tine, VP of Marketing for King Arthur Flour, to dive into the brand’s history, its customer engagement efforts, and how the brand was able to successfully pivot to answer customer questions and meet the unprecedented spike in demand. 

Send us Fan MailAs a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-focused on customer experience, immediacy, connecting with customers in the moment, which has only become more prevalent due to COVID-19. Confirmit helps clients keep up with rapidly changing expectations by powering VoC programs that facilitate valuable two-way dialogues. Furthermore, as many businesses have shifted to a remote-work format, at least for the time being, keeping companies and teams connected through VoE solutions is crucial, especially as many brands are quickly shifting and adapting to keep pace with the changing customer landscape. As its clients continue to evolve during this time, Confirmit has made some changes of its own, including the hiring of Kyle Ferguson, as the company's new Chief Executive Officer. Loyalty360 was recently able to speak to Kyle about his new role, opportunities he sees Confirmit and the industry, and what trends we may see in customer loyalty and customer experience because of COVID-19.  

Send us Fan MailLoyalty360 is hosting speakers weekly in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. This week, we had the pleasure of speaking with Lonnie Mayne, Founder and CEO of Red Shoes Living. During this session, Mark Johnson of Loyalty360 and Lonnie discuss customer loyalty/CX trends, the changing industry landscape, and what's next for customer loyalty. For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel.