Leaders in Customer Loyalty, Powered by Loyalty360

Send us Fan MailConsumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is where Generali Global Assistance and its Global Identity and Cyber Protection business unit comes in.Founded in 1963, Generali Global Assistance has been a leader in the assistance industry for over 50 years and continues to provide its customers and partners peace of mind and assistance in the most difficult of circumstances. As a B2B2C supplier, the company works with consumers via various brand partners as an embedded or voluntary offering through insurance providers, financial institutions, or as a part of an employer’s benefits package – with the end goals of providing exceptional levels of customer experience and customer support, often in situations when consumers need that support the most. Loyalty360 recently spoke to Paige Schaffer, Chief Executive Officer for Global Identity and Cyber Protection, to learn more about the company, how Generali Global Assistance is assisting clients and customers during COVID-19, and how the company’s services can play a vital role in protecting customers during their time of need. 

Send us Fan MailDavid Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vibe. The members can receive rewards for all purchases they make directly through the Klarna app, no matter what store they are purchasing from. Klarna has 4,200 retail partners in the U.S — including H&M, Sephora, The North Face, Timberland and Abercrombie & Fitch — and their global network includes some 200,000 retailers. To read more about Klarna on Loyalty360, Johnson previously spoke with Sykes in an interview at the time of Vibe’s launch in June, which you can read here. 

Send us Fan MailLoyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.Mark asked Matt to touch on a few topics during their discussion:• Talk about a brand that’s doing a great job of creating customer loyalty and why?• COVID-19 has had a big impact on brand’s marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were asking of you at this time last year or earlier in 2020?• As you mentioned, CPG is one of the main verticals your clients are based in. Loyalty Programs continue to grow in popularity with CPG brands. What do you think is driving that growth?• What is the biggest challenge CPG has to overcome in order to develop a successful loyalty program?• In order to drive engagement beyond the transaction, what are some steps should CPG brand take?• You mentioned earlier that in addition to loyalty, PrizeLogic also has promotions capabilities such as sweepstakes and contests. How do your loyalty clients also leverage PrizeLogic’s promotions capabilities?• If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be?• Is there a current trend, new technology, or idea that you believe is the most important thing for brands to focus on today?• What can we do as an association to help others focused on loyalty and CX in their journeys?• Loyalty Data Sharing and benchmarks. They are publishing them. What is the industry looking at? Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us Fan MailLoyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.Here are some of the topics that we posed to Emil:-What is the biggest challenge or opportunity you see in customer loyalty today?-What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why?-What is a brand (or a few) you are most loyal to and why?-How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.?-Is there a brand (or a few brands) that you think have been able to successfully re-invent or re-position themselves – and what have they done well – due to COVID?-What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies?-If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be?-What is next for customer loyalty?Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us Fan MailThe restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased traffic and various restrictions. As many look to get back to some sense of normal, CIBC, one of Canada’s “big five” financial institutions is stepping up to help local restaurants through what is a tough time for many. CIBC has a long history of helping clients, communities and businesses prosper, dating back to Canada's confederation in 1867. It has since worked to be a trusted advisor, assisting individuals with their finances, while offering a superior level of experience and well-established programs for their clients.Loyalty360 spoke with CIBC’s Mark Swartz, senior director of consumer cards, and Natalie Nah, senior director of client engagement, to learn more about the brand’s Revival Rewards program that ran through August 4, and overall customer loyalty and experience strategy. 

Send us Fan MailFor some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for its Coffee Bean Rewards Program that will look to engage customers more and drive them to shop more often at its locations in multiple countries. Loyalty360 spoke with Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf, about this newly designed app, the brand’s views on customer loyalty, and the biggest challenge for a senior-level marketer like herself. 

Send us Fan MailLoyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.There were several interesting questions Mark posed to Carlos:• Can you tell us a little more about premium loyalty – how it is different from a traditional program or what is brands already have a traditional program is place. What are some examples of premium programs out there today? • What is the biggest challenge or opportunity you see in customer loyalty today?• What do you think are some of the biggest challenges retailers are facing now?• What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why?• What is a brand (or a few) you are most loyal to and why?• How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.?• Is there a brand (or a few brands) that you think have been able to successfully re-invent or re-position themselves – and what have they done well – due to COVID?• What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies?• If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be?• What are some things that you hear brands asking for from vendors?• What’s next for customer loyalty?• What do you think is next for loyalty? Where is the industry headed?Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us Fan MailLoyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.A few topics that were covered include:• What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a brand (or a few) you are most loyal to and why? • How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.? • Is there a brand (or a few brands) that you think have been able to successfully re-invent or re-position themselves – and what have they done well – due to COVID? • What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies? • If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be? • What’s next for customer loyalty? ICF is a global consulting and services provider, and ICF Next is its integrated marketing, communications and associated technology business. The agency's clients include Amtrak, the European Commission and the U.S. Centers for Disease Control and Prevention, among many others. Most recently, ICF Next was named the public relations agency of record for Hotels.com.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us Fan MailHaving the president of a theme park company also be a certified public accountant can have its challenges, especially when it comes to balancing the task of providing fun for families while also watching the bottom line.But if you run into Matt Eckert, president of Holiday World, in Santa Claus, Indiana — yes, you read that right — there are a few things he’ll gladly offer you at no charge: parking, drinks and even sunscreen.Holiday World prides itself on being the U.S.’s first theme park, opening its gates in 1946. Located in Santa Claus in southwestern Indiana, a nearby industrialist was disheartened when he learned that children visiting the tiny town were disappointed that St. Nick did not actually live there. That led industrialist Louis Koch — who had nine kids of his own — to create the theme park as a retirement project, which was originally called Santa Claus Land, and included a toy shop, toy displays, a restaurant, themed children’s rides, and, of course, Santa himself.Loyalty360 spoke to Matt Eckert, president of Holiday World, about the park’s customer and emotional loyalty strategies and what makes his park so successful. 

Send us Fan MailLoyalty360 Loyalty Live Interview: Jebbit’s President and Co-Founder Jonathan Lacoste talks with Loyalty360's Mark Johnson on the current customer loyalty landscape, diving into the world of first-party data, and understanding how brands are building stronger customer loyalty and experience in today’s rapidly evolving world.Mark asked Jonathan about several relevant topics:• What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a brand (or a few) you are most loyal to and why? • How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.? • Is there a brand (or a few brands) that you think have been able to successfully re-invent or re-position themselves – and what have they done well – due to COVID? • What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies? • If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be? • What’s next for customer loyalty? Jebbit has built the world’s first declared data platform. Our platform enables marketing and sales teams to create beautiful, mobile experiences aimed at capturing the most important consumer data an enterprise needs. Instead of relying on third-party data which is often highly inaccurate and incomplete, enterprise brands use Jebbit to capture consumer intentions, motivations, and preferences.Read more here: https://loyalty360.org/content-gallery/daily-news/the-new-rules-of-gaining-and-sustaining-customer-tVisit https://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel.