

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Oct 1, 2020 • 29min
Loyalty Live Session | Daniel Shkedi, Sr. Product Marketing Manager, Forter
Send us Fan MailLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Forter's Daniel Shkedito to discuss the current state of loyalty fraud/gaming and its impacts on loyalty programs today. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Daniel.

Oct 1, 2020 • 25min
Todd Miller, Sr. Director of Brand Strategy and Experience, Wawa
Send us Fan MailLoyalty360 recently had the chance to speak with Todd Miller, Senior Director of Brand Strategy and Experience at Wawa, to learn more about the brand, its unique customer engagement strategy, and what customer loyalty means to Wawa.

Sep 30, 2020 • 28min
Malachi Bennett, Loyalty Manager & Fergie Theriault, General Manager Marketing, Shell Retail North America
Send us Fan MailMalachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, spoke with Loyalty360’s Mark Johnson on how the Fuel Rewards program has adapted to the changing economic climate, and how they are expanding its offerings.

Sep 25, 2020 • 20min
Thought Leadership Focus: Marketing Through COVID
Send us Fan MailMark Johnson, CEO of Loyalty360, had the chance to ask various major brands how the have dealt with the Covid-19 pandemic. In this podcast, we bring you responses from the following industry leaders:Johannes Ariens, the CEO of LogeAlicia Mowder, Head of U.S. Marketing at Circle KChris Johnson, CEO of Classic CinemaKaren Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea LeafMatt Eckert, president of Holiday WorldBill Tine, VP of Marketing for King Arthur FlourAnd Zipporah Allen, VP of Digital Customer Experiences at Taco BellTo read more from these thought leaders, please visit Loyalty360.org

Sep 24, 2020 • 24min
Brandon Delgrosso, General Manager, Kong Box
Send us Fan MailFor decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss how KONG carefully curates and hand-picks everything that goes in a dog’s KONG Box, a monthly service providing fun and solutions-based dog products.

Sep 23, 2020 • 30min
Loyalty Live Session | Marlon Bowser, Founder and CEO, HTK
Send us Fan MailLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews HTK’s Marlon Bowser to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Marlon.

Sep 22, 2020 • 24min
Marina MacDonald, CMO, Red Roof
Send us Fan MailRed Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from.Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing Officer, and Brenda Eddy, who oversees the brand’s loyalty and rewards program, to discuss how Red Roof has weathered the numerous anomalies of 2020, and what lies ahead.

Sep 21, 2020 • 22min
Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe
Send us Fan MailLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org or click here to watch the full live stream of our video interview with Karen.

Sep 17, 2020 • 16min
Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch
Send us Fan MailLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org

Sep 17, 2020 • 26min
Tom Nichols, Author, The Death of Expertise Pt. 2
Send us Fan MailTom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of National Security Affairs at the U.S. Naval War College and an adjunct professor at the Harvard Extension School, and the resume impresses even more.But Nichols says he has had occasions where people have tried to diminish his expertise on several subjects, and in fact have attempted to impress him with their own expertise in areas where they had no training whatsoever. And it wasn’t an isolated incident.“These are dangerous times,” says Nichols, who adds that he only speaks for himself, and not the college or the federal government. “Never have so many people had access to so much knowledge, and yet been so resistant to learning anything.”Loyalty360’s Mark Johnson recently had a lively discussion with Tom Nichols about his bestselling book, The Death of Expertise, which Publishers Weekly says that “The crux of the book's argument is that ... the American public has grown increasingly hostile to expertise.”


