

Ecommerce On Tap
Nathan Resnick and Aaron Alpeter
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
Episodes
Mentioned books

Jul 3, 2023 โข 18min
The Power of Affiliate Marketing for E-commerce Brands with Lauren Lee
Affiliate marketing can be a mysterious concept for many e-commerce brands. They often struggle to understand how to find affiliates and how to effectively work with them. In this episode of eCommerce On Tap, Nathan invites Lauren Lee, Director of eCommerce Sales at ClickBank, an affiliate network that provides a general overview of affiliate marketing and its various strategies.Join in as they explore the different types of affiliates, discuss the role of networks, and highlight the benefits of leveraging performance affiliates to extend your reach, boost brand awareness, and drive customer acquisition.

Jun 26, 2023 โข 16min
Scaling E-Commerce Brands: Secrets to Success ft. Sandy Dedeian | eCommerce On Tap ๐
Join Nathan as he dives into the world of scaling e-commerce brands with special guest Sandy Dedeian, the founder of Rectified, Inc. In this episode, they discuss essential strategies for brand growth, establishing a brand identity, engaging customers, exploring retail distribution, and navigating the changing landscape of e-commerce. Discover the secrets to success and learn how to unlock your brand's full potential in the digital market!
๐๏ธ Listen to the full episode on eCommerce On Tap and subscribe for more valuable insights: https://www.sourcify.com/ecommerce-on-tap/
๐ Visit Rectified, Inc. for expert digital consultancy services: https://www.rectified.co#eCommerceOnTap #BrandGrowth #DigitalConsultancy #EcommerceSuccess

Jun 19, 2023 โข 19min
Navigating the Waves of E-Commerce: Insights from Rodney Manzo on Supply Chain and Industry Trends
Nathan invites Rodney Manzo, the founder and CEO of Anvyl, to discuss the state of the e-commerce industry, the challenges faced by brands, and the role of technology in optimizing supply chain operations.
Over the course of the conversation, Nathan and Rodney touch upon various topics such as the impact of COVID-19, inventory management, cash flow challenges, financing methods, venture returns in e-commerce, and the future of supply chain technology. Let's dive into the key takeaways from their insightful discussion.

Jun 12, 2023 โข 18min
SEO Optimization in 2023: Insights from Brandon Leibowitz
๐ Stay updated on SEO trends in 2023! Insights from Brandon Leibowitz, founder of SEO Optimizers:
1๏ธโฃ AI-generated content no longer fool search engines ๐ซ๐ค
2๏ธโฃ E-commerce brands, don't overlook SEO! Incorporate text into every page ๐๐
3๏ธโฃ Quality backlinks are crucial for trust and authority ๐ฅ๐
4๏ธโฃ Understand the value of do-follow and no-follow backlinks ๐๐
5๏ธโฃ Sponsored content affects SEO value, use the "Sponsored" tag for transparency ๐ฐ๐ท๏ธ
6๏ธโฃ Consider buying old domains and redirecting traffic for SEO boost ๐๐
7๏ธโฃ Focus on high-quality backlinks and valuable content for long-term success ๐ฏ๐
8๏ธโฃ SEO Optimizers offers personalized strategies and free website analysis ๐๐

Jun 5, 2023 โข 19min
M&A in 2023: Selling Expectations for Entrepreneurs - with Nate Lind
In this episode of eCommerce on Tap, weโre joined by Nate Lind, a business broker with Website Closers who shares his experience in the M&A industry.
Addressing questions and concerns regarding mergers and acquisitions as well as advising business owners on when and how to go about preparing to sell their businesses, join Nathan Resnick and Nate Lind as they explore topics such as:
-M&A in 2023
-Timing a Business Exit
-The Golden Handcuffs
-Website Closers
-How to value your business, find potential buyers and close M&A deals for eCommerce businesses and more!
Follow Nathan Resnick:
https://www.linkedin.com/in/nathanresnick
Follow Nate LInd:
https://www.linkedin.com/in/natelind/
Know someone whoโs selling a business? Referrals get part of the commission! For more information, get in touch with Nate Lind!
#eCommerce #MergersAndAcquisitions #GoldenHandcuffs #BusinessBrokers #SellerCompensation #RevShares #Earnouts #Equity #SellerFinancing #Entrepreneurship #SmallBusiness #Investment #ExitStrategy #BusinessExit

May 23, 2023 โข 23min
Freedom and Price! eCommerce On Tap podcast with Nicky Billou, eCircle Academy Founder
Welcome to another episode of eCommerce On Tap! In this weekโs podcast, Sourcify founder Nathan Resnick invites best-selling author, Nicky Billou to talk about running a business in the current status quo.
For more episodes, Like and Subscribe to our channel:
https://www.youtube.com/channel/UCKEFZQcxcKxHs-_PGt4jBlg
Follow Nathan Resnick:
https://www.linkedin.com/in/nathanresnick
Follow Nicky Billou:
https://ca.linkedin.com/in/nickybillou

May 9, 2023 โข 18min
The Future of D2C Marketing - An Interview with Hemant Desai, CEO of DigiCom
๐ข Join us for an exciting discussion with Nathan Resnick and Hemant Varshney, CEO of DigiCom! ๐ค
๐ Hear from Hemant about his decade-long journey as a marketing expert and the founding of DigiCom.
๐ฒ Learn about the latest iOS update and its effects and changes in digital marketing.
๐ฐ Gain insights into the eCommerce market with affected stats like CAC, CPA, CPMs, and more.
๐ฏ Understand new marketing strategies such as influencer marketing, sponsored content, and more.
๐ Explore changing trends for audience targeting on TikTok.
๐ Finally, join the discussion about the rise and fall of eCommerce during the pandemic.

Apr 25, 2023 โข 18min
Blurring the Lines Between Organic and Paid Marketing with Tyler Horsley
Our special guest, Tyler Horsley CEO of Nuclear Networking, shares some fascinating marketing insights for brands struggling with growth today.
Join the conversation as they discuss:
The less clicks, the better for conversion rate.
Blurring the lines between organic and paid marketing to generate leads
Significance of Content
Product Optimized Pages
Multi-step checkout vs single page checkout
Plus, gain valuable insights from Tyler's personal experience as a CEO, Investor, Private Equity, Business Growth Advisor and an INC 500 Company Creator.
Learn from Tyler's lessons and insights such as:
Learning to say "No" to opportunities as an entrepreneur
Mergers and Acquisitions

Apr 11, 2023 โข 19min
How is eCommerce related to Real Estate? With former Tennessee state representative Julia Hurley
Whatโs it like for a former state representative turned entrepreneur to be in the eCommerce industry for decades?
Our guest for this episode of eCommerce on Tap, Julia Hurley, former Tennessee state representative, shares her experience and tells us how she witnessed the whole real estate sector learn from and adopt eCommerce operational models during Covid.
An exciting conversation with a remarkable personality awaits that goes over a diverse range of topics such as:
๐ How is eCommerce related to real estate?
๐ The rise of demand in real estate and the innovation of unseen site purchases
๐ The Truth in Advertising and Coming Soon rules of real estate.
๐ด๏ธ Juliaโs Journey, from State Rep. to Real Estate Agent to an Entrepreneur and an Author
๐ Sneak peek of a chapter from, โUnauthorized Successโ by Julia Hurley

Mar 28, 2023 โข 17min
Macroeconomic conditions in the eCommerce industry with Noah Healy
In todayโs episode of eCommerce on Tap, Nathan invites Noah Healy, owner of Coordisc and an expert in macroeconomics and marketing to discuss how market conditions and consumer spending affect ecommerce businesses.
Noah explains the concept of 'commodifying your compliments' and how forming alliances with other companies in the industry can help create marketplaces for the products and industries. He also sheds light on the current recession and the effects of inflation on the ecommerce world.
Topics discussed:
๐ Coordisc
๐ Macroeconomic conditions in the eCommerce industry
๐ญ Limitations of contemporary eCommerce business models
๐ Recessionary circumstances and inflation in 2023
๐ฐ Growth and growing debts
๐ Do you think eCommerce business models in todayโs day and age are redundant?
๐ If all eCommerce businesses dependent on their industry category, why not work with others to create a collaborative and mutually beneficial ecosystem?
๐ Are supply chains and businesses in 2023 going to witness drastic changes due to inflation?
Answers to these questions and much more await in this episode of eCommerce On Tap!


