

The Best Ever CRE Show
Joe Fairless
Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world.
So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.
So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.
Episodes
Mentioned books

Feb 3, 2026 • 52min
JF 4170: From Capital Raiser to Capital Business: Building Something That Lasts ft. Bronson Hill
Seth Bradley interviews Bronson Hill, sharing how Bronson transitioned from a high-paying medical sales career into full-time capital raising and built a business that has raised nearly $60 million. Bronson explains why capital raising is fundamentally a sales and relationship-driven process, how authenticity and transparency have helped him retain investor trust through a difficult market cycle, and why cash flow has become more important than appreciation for many investors. He also breaks down the evolution from co-GP structures to fund-of-funds models, the importance of compliance and professionalism, and how systems, partnerships, and investor experience play a critical role in scaling a sustainable capital aggregation business.
Bronson HillCurrent role: Founder & CEO, Bronson EquityBased in: Pasadena, CaliforniaSay hi to them at:
Facebook: https://www.facebook.com/bronson.hill.37 |
LinkedIn: https://www.linkedin.com/in/bronsonhill equity/mycompany
Youtube: https://www.youtube.com/channel/UCc1KYJL8ZjF3GC3Wh5lYNfg
Instagram: https://www.instagram.com/bronsondavidhill
Website: https://bronsonequity.com
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 2, 2026 • 47min
JF 4169: Why Paid Media Works for Capital Raising When Cold Traffic Fails with Richard McGirr
Richard McGirr breaks down a detailed case study of a sponsored Best Ever webinar and how paid media can be used to responsibly scale capital raising. He explains why cold traffic struggles in high-trust investments, how sponsored webinars function as “rented” warm audiences, and why education-first positioning is critical when asking for six-figure commitments. Richard walks through the structure of the webinar, why capital protection and income resonated with investors, and how private real estate credit compares to equity in volatile markets. He also outlines his post-webinar follow-up systems, including rapid sales SLAs, email drips, and how long-tail conversions ultimately drive ROI from paid placements.
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 1, 2026 • 43min
JF 4168: Bridge Loan Maturities, Lender Sales and Distressed Multifamily Deals ft. Josh Jacobs
John Chang interviews Josh Jacobs about why the long-anticipated wave of multifamily distress is finally showing up across select Sun Belt markets. Josh explains how aggressive bridge financing, rising interest rates, slower rent growth, and new supply have converged to force lender-driven sales, receiverships, and recapitalizations—particularly in Gulf Coast states. He breaks down how debt funds, banks, LPs, and preferred equity are navigating defaults, why many sponsors are being wiped out, and what actually happens when lenders step in. The conversation closes with a clear-eyed look at where disciplined investors may find opportunity as pricing resets heading into 2026.
Josh JacobsCurrent role: Senior Managing Director, Marcus & MillichapBased in: Birmingham, AlabamaSay hi to them at:
josh.jacobs@marcusmillichap.com |
https://www.linkedin.com/in/josh-jacobs-b142461b2/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 31, 2026 • 54min
JF 4167: Multifamily Cycles, Rising Costs and the New Operator Reality ft. Reed Goossens
John Casmon interviews Reed Goossens, who reflects on more than a decade in multifamily investing and how market cycles, technology, and investor behavior have reshaped the business. Reid explains how the long stretch of cheap debt and rapid appreciation masked operational risk, and why today’s environment demands far greater discipline around underwriting, expense control, and asset management.
The conversation dives into rising operating costs, insurance inflation, labor challenges, and why the idea of “set it and forget it” investing no longer applies. Reid shares how increased competition and tighter margins have pushed his firm to underwrite significantly more deals while becoming more selective in what they buy. He emphasizes that staying active in the market and deeply familiar with real operating data is now essential to avoiding mispriced risk.
Reid also discusses expanding beyond multifamily into acquiring CPA and accounting firms, explaining how private-equity fundamentals like KPIs, systems, culture, and cash flow translate across industries. This matters because transaction-driven income has become less reliable, and operators increasingly need complementary cash-flow businesses to stabilize their platforms while continuing to invest in real estate.
Reed GoossensCurrent role: Founder, RSN Property GroupBased in: United StatesSay hi to them at:https://www.instagram.com/reedgoossens | https://www.linkedin.com/in/reed-goossens/
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 30, 2026 • 46min
JF 4166: Cash Flow vs Appreciation, Investor Shifts and 2026 Predictions ft. Amanda Cruise
Matt Faircloth interviews Amanda Cruise, as the two co-host a year-end conversation reflecting on lessons from 2025 and what they see ahead for real estate investing in 2026. They discuss how investor behavior has shifted away from high-risk appreciation plays toward stable, predictable cash flow, and how that change is reshaping capital raising and deal structures.
The conversation covers decisiveness in acquisitions, why cash-flowing debt and yield-focused investments are resonating with investors, and how different asset classes are responding to market uncertainty. Amanda shares why mobile home parks remain resilient due to shrinking supply and rising demand for affordable housing, while Matt explains his plans to clean up underperforming multifamily assets and lean further into debt funds and cash-flowing hotel deals.
This matters because many investors are being forced to rethink buy boxes, underwriting assumptions, and exit strategies. Understanding where transaction volume is likely to increase—and where structural demand still exists—helps investors position themselves for opportunity without relying on market appreciation alone.
Amanda CruiseCurrent role: Mobile Home Park Owner and OperatorBased in: North CarolinaSay hi to them at:
https://voyageinvesting.com/
https://www.linkedin.com/in/amandacruisemhpinvestor/
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 29, 2026 • 55min
JF 4165: Real Estate Inflection Points, Interest Rates and Capital Allocation ft. Jon Brooks
Pascal Wagner interviews Jon Brooks, who breaks down why today’s real estate market is sending mixed signals—and why getting that interpretation wrong can have real financial consequences. Jon explains how decades of falling interest rates created a powerful tailwind for real estate that no longer exists, especially in overbuilt Sunbelt markets like Florida.
The conversation explores what’s actually breaking versus what’s simply slowing down, including rising insurance and tax costs, declining affordability, demographic headwinds, and stalled migration. Jon also shares why he sold his entire personal real estate portfolio, pivoted into private lending, and ultimately shifted capital into equities as risk-return dynamics changed.
This matters because many investors are still relying on outdated assumptions about appreciation, cash flow, and long-term demand. Understanding how interest rates, demographics, and market psychology intersect helps investors reassess where risk is no longer being adequately compensated—and how to position capital without relying on the market to “save” them.
Jon BrooksCurrent role: Co-Founder, Momentum Realty; Private Lending Fund ManagerBased in: FloridaSay hi to them at:
X - https://x.com/jonbrooks
YouTube - https://www.youtube.com/@therealjonbrooks
Threads - https://www.threads.com/@iamjonbrooks
Instagram - instagram.com/iamjonbrooks/?hl=en
Facebook - https://www.facebook.com/jon.brooks.12
Substack - jonbrooks.substack.com
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 2026 • 54min
JF 4164: Dirt To Disposition, Development Mistakes, CRE Financing Realities ft. Paul Frank
Ash Patel interviews Paul Frank, a rare combination of longtime developer, broker, and mentor, about what it really takes to survive and succeed in commercial real estate over multiple decades. Paul shares how being thrown into large QSR development projects in the 1980s shaped his risk discipline, why entitlement and municipal processes have become significantly harder in recent years, and how siloed brokerage models limit brokers’ real understanding of the full real estate lifecycle. He also breaks down common development and financing mistakes, including DSCR traps, prepayment penalties, and why many “developers” lack the operational depth to underwrite and execute deals properly. The conversation closes with lessons on relationship-driven dealmaking, mentorship, and why discipline—not deal volume or door count—is the real long-term advantage in CRE.
Paul FrankCurrent role: Developer, Broker, and Founder, PDF USABased in: CaliforniaSay hi to them at:
www.pdf-usa.com
IG paulfrankpdf
www.linkedin.com/in/paulfrankpdf
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 27, 2026 • 57min
JF 4163: The Private Investing Revolution and the Future of Capital Raising ft. Travis Smith
Seth Bradley interviews Travis Smith about the evolution of Tribevest and why the private markets are hitting a critical inflection point. Travis shares how his background at Morgan Stanley and early experiences pooling capital with family exposed the lack of infrastructure in private investing.
They break down why independent capital aggregators are becoming essential connectors between investors and operators, and how professionalism, compliance, and technology now determine who succeeds in capital raising. Travis explains why treating every raise as a “capital raising project” is key to scaling responsibly and why operators who build these systems now will dominate the next real estate cycle.
Travis SmithCurrent role: Founder & CEO, TribevestBased in: Columbus, Ohio Say hi to them at: https://www.tribevest.com/ | LinkedIn
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 26, 2026 • 58min
JF 4162: Fund-of-Funds Value, Control Rights and Capital Partner Strategy ft. Mike Zlotnik
Richard McGirr interviews Mike Zlotnik, announcing a strategic shift toward more solo, educational monologue episodes while remaining highly selective about guest interviews. Richard explains why his deep-dive capital raising content has resonated with listeners and how it’s sharpened his own thinking as a fund manager and marketer.
He then introduces Mike Zlotnik as a long-time fund-of-funds investor and capital partner who has been active since 2009. The conversation reframes the value of fund-of-funds investing, moving beyond improved economics to focus on control rights, deal intervention, and protecting LPs when investments go sideways. This episode dives into advanced, 201–301 level insights on how experienced capital partners can materially improve outcomes for investors.
Mike ZlotnikCurrent role: Fund-of-Funds Investor / Capital PartnerBased in:
New York, New YorkSay hi to them at:
https://www.linkedin.com/in/mzlotnik/ |
https://www.facebook.com/TFmanagementgroup |
https://www.youtube.com/@TempoFunding |
BigMikeFund.com | tempofunding.com
Visit www.tribevestisc.com for more info.
Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER
Join us at Best Ever Conference 2026! Find more info at:
https://www.besteverconference.com/
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Podcast production done by Outlier Audio
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 25, 2026 • 41min
JF 4161: Why Liquidity Is Rising as Economic Uncertainty Grows with John Chang
A wide-ranging look at 2026 commercial real estate trends, from rising cap rates and falling borrowing costs to why liquidity is creeping back in. Discussion on Sunbelt overbuilding and pressure on Class B/C multifamily. Observations about institutional capital returns, gold’s signal for investor sentiment, and sector-specific risks and opportunities across multifamily, retail, office, industrial, and self-storage.


