The Best Ever CRE Show JF 4167: Multifamily Cycles, Rising Costs and the New Operator Reality ft. Reed Goossens
John Casmon interviews Reed Goossens, who reflects on more than a decade in multifamily investing and how market cycles, technology, and investor behavior have reshaped the business. Reid explains how the long stretch of cheap debt and rapid appreciation masked operational risk, and why today’s environment demands far greater discipline around underwriting, expense control, and asset management.
The conversation dives into rising operating costs, insurance inflation, labor challenges, and why the idea of “set it and forget it” investing no longer applies. Reid shares how increased competition and tighter margins have pushed his firm to underwrite significantly more deals while becoming more selective in what they buy. He emphasizes that staying active in the market and deeply familiar with real operating data is now essential to avoiding mispriced risk.
Reid also discusses expanding beyond multifamily into acquiring CPA and accounting firms, explaining how private-equity fundamentals like KPIs, systems, culture, and cash flow translate across industries. This matters because transaction-driven income has become less reliable, and operators increasingly need complementary cash-flow businesses to stabilize their platforms while continuing to invest in real estate.
Reed Goossens
Current role: Founder, RSN Property Group
Based in: United States
Say hi to them at:
https://www.instagram.com/reedgoossens | https://www.linkedin.com/in/reed-goossens/
Visit www.tribevestisc.com for more info.
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Podcast production done by Outlier Audio
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