Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals

We’re diving deep into the art of LinkedIn engagement, and if your posts aren’t getting the traction you hoped for, we’ve got the scoop on why. The fastest-growing accounts aren’t just churning out content; they’re investing time in conversations. I share a simple yet effective routine that blends your posting strategy with genuine networking—just 15 minutes a day can transform your LinkedIn presence. We’ll explore actionable insights like the “bell strategy” to keep you in the loop and how to craft thoughtful comments that spark interest. It’s all about building relationships and visibility, so get ready to elevate your online game and unlock real growth!Takeaways:Engaging in meaningful conversations on LinkedIn is crucial for network growth and visibility.Posting alone on LinkedIn won't guarantee success; combine it with active engagement strategies.To maximize your LinkedIn impact, spend 15 minutes daily fostering connections through thoughtful comments.Building relationships on LinkedIn involves both posting insightful content and engaging genuinely with others.Utilizing a 'quiet networking routine' can significantly enhance your visibility and authority online.Experimenting with posting frequency while integrating conversation strategies can lead to remarkable growth.

Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead.They cover how to turn viewers into leads, why view counts aren't the most important metric, how YouTube and LinkedIn can work together as a content system, and the real time commitment businesses should expect when starting a channel.Whether you're just considering YouTube or you've already started and stalled, this episode gives you the practical framing to make it actually work for your business.

Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI tools and how they can empower business owners to optimize their operations, making complex tasks simpler and more efficient. Mike shares his insights on using AI effectively, including how to avoid the common pitfalls of getting lost in the tech rabbit hole. We also touch on the upcoming B2B Content Live event in Belfast, where attendees can expect to learn about cutting-edge strategies and connect with like-minded professionals. Join us as we unpack these exciting developments and share a few laughs along the way! Raise Your Visibility Online is all about empowering B2B companies and entrepreneurs to harness the power of LinkedIn and video in their marketing strategies. In this episode, Louise Brogan welcomes Mike Russell, a LinkedIn expert and dynamic speaker, to discuss the ever-evolving landscape of AI and its impact on content creation and marketing. Mike shares his insights on the latest AI tools and trends that businesses can leverage to enhance their visibility and reach. He highlights the importance of adaptability in the face of rapid technological changes, emphasizing that marketers need to stay ahead of the curve to maintain their competitive edge. The conversation dives deep into actionable strategies and real-world applications, making it clear that the future of marketing lies in the intersection of technology and creativity. One of the key takeaways from this episode is the need for businesses to embrace AI as an integral part of their marketing efforts. Mike discusses his experience in using various AI models, including Claude and Gemini, to streamline processes and improve productivity. He outlines how these tools can help marketers generate high-quality content, optimize their campaigns, and ultimately drive better results. Louise and Mike also touch on the importance of community and connection in the digital age, advocating for a balanced approach that combines technology with genuine human interaction. As they look towards the B2B Content Live event in October, the duo emphasizes the value of networking and learning from industry experts, encouraging listeners to engage actively in their professional communities. In a humorous exchange, Mike's excitement for the upcoming event shines through as he reflects on the unpredictable nature of AI discussions. Both speakers acknowledge that the landscape is constantly changing, making it essential for marketers to remain flexible and prepared for new developments. With a blend of insightful commentary and light-hearted banter, this episode not only educates listeners about the latest trends but also inspires them to take action and elevate their online presence. If you're looking to enhance your business visibility and connect with like-minded professionals, this episode is a must-listen!Takeaways:Louise Brogan emphasizes the power of leveraging LinkedIn and video for B2B success in business.Mike Russell shares his insights on adapting to rapidly changing AI technologies for effective presentations.The podcast discusses the importance of human connection in the face of advancing AI tools and automation.Listeners are encouraged to explore various AI tools, including Perplexity and Claude, for optimizing their work processes.The conversation highlights the balance between using AI for productivity while maintaining the value of human creativity.Community engagement and in-person events are seen as essential for personal connections in a tech-driven world.Companies mentioned in this episode:Louise BroganMike RussellChris BroganOpenClawOpenAIAnthropicGooglePerplexityGemini

Write your blog, and then repurpose it properly onto LinkedIn.The truth is, it’s not the quality of your content that’s the issue; it’s where you're sharing it. In this episode, we’ll show you how to repurpose your existing blog content into engaging LinkedIn posts that can reach thousands of potential clients. We’ll delve into the specifics of leveraging LinkedIn's unique platform to amplify your visibility and authority, ensuring that your hard-earned insights don’t go unnoticed. So, let’s get ready to elevate your content game and turn those hidden gems into visible leads! Transforming your blog into a LinkedIn lead magnet is not just an option; it's a necessity for savvy B2B marketers looking to maximize their reach and effectiveness. We've all been there – pouring hours into a blog post, crafting the perfect piece filled with insights, only to publish it and watch as it garners a mere handful of views. The reality is that while your blog is a treasure trove of knowledge, it often goes unnoticed, buried on your website where potential clients aren’t looking. This episode dives deep into the art of repurposing blog content for LinkedIn, revealing how to turn those hidden gems into powerful lead generation tools. We discuss the importance of understanding where your audience hangs out and how LinkedIn serves as a discovery engine for B2B professionals. Instead of letting your blog content languish in obscurity, we guide you on how to strategically share insights from your articles in a way that resonates with LinkedIn users. It’s not enough to simply link back to your blog; you need to create engaging, native content that prompts conversations. By the end of our chat, you'll have actionable strategies to amplify your reach, attract high-value leads, and see a real return on investment for your content. Get ready to shift your mindset and transform your blog into a lead generation powerhouse! We also tackle common pitfalls that many B2B marketers face, such as underutilizing their blog content or failing to engage with their audience directly on LinkedIn. Our goal is to empower you to position yourself as a thought leader in your industry, leveraging the insights you’ve already created to spark meaningful conversations and connections. Let’s not let that valuable content gather dust – it’s time to get it out there and get the visibility you deserve!Takeaways:Blog posts are valuable assets; repurposing them on LinkedIn can significantly increase their visibility.LinkedIn is where B2B decision-makers are actively seeking insights and solutions, making it essential for your strategy.Transform your existing blog content into engaging LinkedIn posts to connect with more prospects.Effective content on LinkedIn is not just about sharing links; it’s about creating native posts that encourage interaction.Utilizing LinkedIn’s algorithm can amplify your reach, bringing your insights to thousands of potential clients.Repurposing content isn't just recycling; it's strategically adapting your expertise to fit the platform's audience.Links referenced in this episode:jammydigital.comCompanies mentioned in this episode:LinkedInYouTubeJammy Digital

We're diving deep into the world of LinkedIn content strategies, focusing on the crucial question: should you be using newsletters, articles, or both to grow your personal or business brand?This episode unpacks the differences between these two formats, highlighting how newsletters can help you build a loyal email list that delivers your insights directly to your audience's inboxes—no algorithm fighting required!We’ll explore actionable tactics for subscriber growth, the importance of consistency in publishing, and how to optimize your content for maximum impact. Plus, we’ll discuss the power of articles as authority builders that attract inbound leads and enhance your visibility online. So, grab your notebooks—it's time to level up your LinkedIn game! In our latest episode, we tackled the age-old question: newsletters or articles?We dove deep into the nuances of LinkedIn content creation, highlighting how newsletters can be a game-changer for building a loyal audience. By subscribing, your readers welcome your insights directly into their inboxes, allowing for a more intimate and direct form of engagement. This format isn’t just about sharing updates; it’s about cultivating a relationship with your audience through consistent, high-value content that encourages ongoing interaction.We discussed strategies for crafting engaging newsletters that go beyond quick reads, incorporating detailed insights and serialized content that keeps subscribers coming back for more. Switching gears, we examined the role of articles in establishing authority and driving traffic. Unlike the personal touch of newsletters, articles are your chance to demonstrate your expertise on a broader scale. They serve as permanent content that can attract inbound leads and enhance your visibility on search engines.We shared actionable tips for optimizing article titles, structuring content effectively, and ensuring that your articles remain relevant long-term. The conversation emphasized the importance of analytics in refining your approach—tracking subscriber growth, engagement rates, and audience feedback to continually enhance your content strategy. Our conclusion? Harmonizing newsletters and articles creates a dynamic duo that propels your LinkedIn presence to new heights, allowing you to engage meaningfully with your community while also positioning yourself as a thought leader in your industry.Takeaways:Creating a LinkedIn newsletter is a powerful strategy for building an email list that you control and nurture over time.Newsletters are not just posts; they are deep dives that allow for extensive storytelling and relationship building with your audience.To boost your newsletter's subscriber base, promote it in your regular posts and ensure it delivers real value consistently.Articles on LinkedIn serve as authority builders, acting as permanent content that can attract inbound leads through search.Optimize your LinkedIn articles using relevant keywords because they rank on Google and can generate long-term traffic for your brand.Engagement is key; responding to comments and participating in discussions can significantly enhance your visibility and connection with your audience.

Fi Marshall, marketing and brand strategist who has worked with Diageo, Coca-Cola and Danone. She explains the idea of being "lost in distance" on LinkedIn and why front-loading keywords matters. They discuss the surprising gap in marketers checking analytics and how AI can resurface old content. The conversation stresses clarity, planning, measurement and smart use of AI.

Practical advice on turning LinkedIn posts into conversations rather than performances. Tips on writing for one specific person to stop overthinking. How to use audience questions and simple frameworks like lesson, process, mistake, and observation posts. A 20-minute challenge to shift focus from perfection to helpfulness.

A lively take on the shift from standalone digital courses to community-driven, accountable learning. Discussion of a major course closure and what it signals for online education models. Thoughts on small-group programs, personalized coaching and why many entrepreneurs prefer hands-on support. A brief dive into AI as a tool, not a replacement for real guidance.

Joining the discussion is Jerry Potter, a YouTube strategist and host of Done By Lunch Entrepreneurs. He reveals how entrepreneurs can effectively grow a YouTube channel in just 90 minutes a week using his YT90 system. Topics include the Magnetic 8 strategy to train the algorithm, overcoming perfectionism, and the unique psychology behind video that builds instant trust. Jerry shares his astounding results, like gaining clients after just 11 days, and contrasts the entrepreneur path with the creator path for quicker financial success.

A deep dive into hand-written goal planning and a whiteboard method to sharpen critical thinking for the year ahead. A clear case for doing your own thinking before using AI and practical ways to prepare with self-directed tutorials. An introduction to a 12-week group program that teaches profile tweaks, content planning, networking and converting connections into clients.