Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals

A deep dive into hand-written goal planning and a whiteboard method to sharpen critical thinking for the year ahead. A clear case for doing your own thinking before using AI and practical ways to prepare with self-directed tutorials. An introduction to a 12-week group program that teaches profile tweaks, content planning, networking and converting connections into clients.

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales. As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society. This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation. In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor. She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income. Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments. As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career. Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.Takeaways: Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods. She discovered her passion for sales while working in a male-dominated industry as an introverted woman. The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat. Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales. Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business. Saying yes to speaking opportunities led to unexpected connections and growth in her career. Questions that close sales training:https://yoursalesmaven.com/raise

Mastering LinkedIn can feel overwhelming, much like learning to drive. Your profile is your vehicle; make sure it's road-ready before posting. Weekly practice trumps perfection, as consistency helps build confidence. Engaging with a niche audience is more effective than chasing viral posts. Louise introduces the RAISE Accelerator, a structured 12-week coaching program, designed to enhance your LinkedIn skills. Remember, those who've been following you are often more valuable than active commenters.

Recorded from Boston with Dunkin’ discoveries and local color. Introduces the COPE approach for repurposing one piece of content across formats. Explains why LinkedIn now resurfaces older posts and behaves more like YouTube. Covers tools to reduce overwhelm like Descript, Gamma and ChatGPT. Teases webinars as a way to turn LinkedIn interest into email subscribers.

Justin Brown, co-founder of Primal Video, brings over a decade of YouTube expertise to the discussion. He highlights why YouTube is an untapped business goldmine and its enduring content value compared to fleeting social media posts. Justin shares strategies for crafting both evergreen and trending content, effective video descriptions for lead generation, and how to attract non-subscriber views. He emphasizes the importance of authenticity, using AI tools wisely, and keeping a focused channel to build a loyal audience, all while demystifying monetization through ads and affiliate marketing.

How AI is Revolutionising Startups & Why Female Founders Get Just 2% of FundingThis week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.This episode is essential listening if you're:Considering starting your own businessWondering how AI will impact your careerA female founder seeking investment guidanceCurious about the angel investment worldConcerned about the future of work🎧 Episode HighlightsThe Shocking Funding GapOnly 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.AI: The Game-Changer for Startups"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."The 47% Benchmark That Changes EverythingRecent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"From Five Days to 30 MinutesLaura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.The One Question Every Founder Must Answer"What problem am I solving and will people PAY for it? Because if they're not, there's no point."🔑 Key TakeawaysOn Starting a Business:Bootstrap first—test your idea as a side hustle before leaving your jobQuestion rigorously whether people will actually pay for your solutionTeam matters as much as the idea when seeking investmentIf bootstrapping doesn't work, you can pivot or try again with minimal lossOn AI Transformation:AI is replacing Google for information searchesIt will evolve into a complete operating system integrated with everything"Work slop" (unedited AI outputs) is creating new corporate problemsThe responsibility to upskill lies with each individualFree resources exist (OpenAI Academy) for learningCompanies must treat AI as a fundamental change management projectOn Angel Investment:Investment isn't the right path for every businessInvestors back teams, not just ideasExpect it to take at least 10 years for most startupsDue diligence is rigorous—your competition, IP, and market will be thoroughly examinedAngel investors only get returns if there's an exitOn the Future of Work:Graduate unemployment is around 30%Some jobs will disappear or reduce significantlyUniversal basic income is discussed but no real solutions are being proposedYoung people need education systems that prepare them for an AI-integrated worldWorking together and learning AI as teams is crucial💡 Practical Tips SharedTest your business idea: Ask people in your network if they'd actually pay for what you're proposingUse AI for research: Try ChatGPT or similar tools for deep research projects instead of traditional searchLearn together: Take on AI projects as a team to upskill collectivelyBe specific with prompts: Tell AI exactly what you want, including reference types and data parametersAlways verify AI outputs: Check facts and references—AI wants to help so much it sometimes fabricates informationFind a co-founder: Building a business is lonely; having someone to share the journey makes it sustainable📊 Fascinating Statistics Mentioned2% of VC funding → all-female founded companies~80% of VC funding → all-male teams47% of AI outputs valued higher than human expert outputs (October 2024)30% graduate unemployment rate36 channels broadcast from Turner Broadcasting's European offices at peak10 years typical timeline for startup success🎯 Quotable MomentsOn structural bias:"If a woman is very strong in her thoughts and what she believes in, it can be seen as being very opinionated. Whereas a man can be seen as having great leadership skills."On AI speed:"Something that wasn't possible a month ago is possible now. The speed of it—I've never seen, I don't think anybody's seen transformation like it."On resilience:"Look, it's fine to have competition. But you've got to think: can somebody bigger come in and say, 'I like what they're doing, I'm just going to do it as well?' And then your business is gone."On upskilling:"The responsibility is yours to learn it and upskill yourself. There's loads of free courses out there that people can access."🔗 Resources & LinksAngel AcademyFounded by Sarah Turner over a decade agoFocus: Supporting female founders with investment and expertiseConnect: Search for Angel Academy on LinkedInOpenAI AcademyFree courses on AI, prompting, and practical applicationsAvailable for individuals, charities, and organisationsLaura MeyerConnect on LinkedIn: Laura MeyerAngel investor focused on female-founded startupsBackground: Former CIO at HarperCollins UK and SVP Technology & Operations at Turner BroadcastingLouise BroganHost: Raise Your Visibility OnlineBased in Carnmoney, Northern IrelandSpecialises in helping businesses raise their visibility onlineLinkedIn: Louise BroganMentioned in Episode:Louise Doyle (previous podcast guest) - Founder of NeedyNotebookLM - AI tool for team knowledge managementThe Rose Review - Report on female entrepreneurship🎙️ About This PodcastRaise Your Visibility Online explores how business leaders, entrepreneurs, and innovators are building successful careers and companies in the digital age. Host Louise Brogan brings her background in public health, computing, and entrepreneurship to conversations that inspire action and practical change.📅 Episode DetailsEpisode: RYVO Podcast with Laura MeyerHost: Louise BroganGuest: Laura Meyer, Angel InvestorDuration: Approximately 40 minutesTopics: AI transformation, female founders, angel investing, future of work, startup advice💬 Join the ConversationWhat's your experience with AI in business? Are you considering starting your own company? Share your thoughts on LinkedIn and tag Louise Brogan and Laura Meyer.Questions for future episodes? Connect with Louise on LinkedIn.🔔 Subscribe & ReviewIf you found this episode valuable, please subscribe to Raise Your Visibility Online on your favourite podcast platform and leave a review. Your support helps more entrepreneurs and business leaders discover these conversations.Listen on: Apple Podcasts | Spotify | Google Podcasts | Your favourite podcast appNext Episode: Check back for more inspiring conversations with business leaders who are shaping the future of work and entrepreneurship.Previous Episode: Louise Doyle, Founder of Needy - discussing her journey to securing investment#Podcast #AI #FemaleFounders #AngelInvesting #Entrepreneurship #FutureOfWork #StartupAdvice #BusinessLeadership #WomenInBusiness #Technology #UKBusiness #NorthernIreland

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedInYou can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tierI also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedInFind out more info here - www.louisebrogan.com/mastermind Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.Takeaways: This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients. Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms. The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings. A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented. Links referenced in this episode:calendly.com/louisebroganraisevisibilityonlineCompanies mentioned in this episode: LinkedIn Calendly ChatGPT Descript Riverside Canva

Today, we’re diving into the fascinating world of networking and visibility with Mary McKenna, an entrepreneur and angel investor who knows a thing or two about making connections that count. Mary shares her journey from corporate life to the vibrant startup scene in Northern Ireland, where she co-founded initiatives like Awaken Hub and Awaken Angels, dedicated to empowering women entrepreneurs. We’ll explore how visibility is crucial for startups looking to attract talent and investment, and Mary’s unique approach to maintaining her network through her "100 People" initiative. This episode is packed with actionable insights and inspiring stories that will help you elevate your online presence and grow your business. So grab a seat, and let’s get into how we can all plant our own flowers in the entrepreneurial garden!Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses."In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.Guest BioMary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.Key Topics DiscussedCareer JourneyThree phases: corporate employee, startup founder, angel investor/mentorCo-founding and selling Learning PoolTransitioning from wage slave to entrepreneurial freedomCurrent Roles & ImpactEntrepreneur in Residence at University of Oxford and Ulster UniversityInvestment committee member at Coin Invest Capital (Lithuania)Mentoring hundreds of founders annuallyBuilding Awaken Hub and Awaken AngelsWomen in Tech & StartupsChallenges women face in raising early-stage financingThe importance of flexible accelerator programs for working mothersBuilding Ireland's first women-led angel syndicateSupporting women founders across the island of IrelandNetworking & VisibilityThe "100 People" exercise for maintaining your networkBuilding a network of value, not just utilityWhy networking is a long-term investmentThe importance of being in credit with your networkStartup CEO ChallengesThe two hardest jobs: attracting talent and raising investmentWhy visibility matters for recruitmentThe mindset differences between corporate and startup cultureSpeaking engagements and building your profileKey Quotes"I call myself a critical friend and backer of horses""Planting a thousand flowers and seeing which of them grow""Networks are about we, we, we - not me, me, me""Every opportunity in business is attached to a person""I always like to be in credit with my network"Resources MentionedAwaken Hub - Social enterprise supporting women founders across IrelandAwaken Angels - Ireland's first women-led angel syndicateLearning Pool - E-learning company co-founded by MaryCoin Invest Capital - Lithuanian sovereign investment fundConnect with MaryLinkedIn: Mary McKennaBlue Sky: @MaryMcKennaAbout the HostLouise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value.Episode Highlights[00:02:00] Mary's six-word introduction[00:04:00] The three phases of Mary's career[00:09:00] Starting Awaken Hub during COVID[00:14:00] The two hardest jobs for startup CEOs[00:21:00] Networking and people collecting[00:28:00] The "100 People" exerciseTags#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #MentorshipIf you enjoyed this episode, please subscribe, rate, and review. Share with anyone who would benefit from Mary's insights on building networks, supporting women founders, and creating visibility in business.Takeaways:In this episode, we learned the importance of visibility for entrepreneurs, especially women, to secure investment in their startups.Mary's journey from corporate finance to entrepreneurship highlights the value of adaptability and continuous learning in the business world.Awaken Hub serves as a vital community for women founders in Ireland, addressing the need for support and visibility in a male-dominated industry.Networking is not just about connections; it's about building reciprocal relationships that foster mutual benefit and growth over time.The concept of 'planting a thousand flowers' emphasizes experimentation in entrepreneurship, where not every idea will bloom, but some will thrive beautifully.Mary's practice of reconnecting with 100 people each year showcases a proactive approach to maintaining and refreshing one’s professional network.Companies mentioned in this episode:Awaken HubLearning PoolInvest CapitalElemental Software

Discover LinkedIn's transformative new AI model that personalizes rankings and recommendations like never before. Forget the old tricks—keywords and posting times are out! The AI now reads and understands content authentically. It values genuine engagement over superficial signals like emojis. Authenticity is the key for success, whether you're a job seeker or a freelancer. Plus, learn why AI-generated content might not cut it anymore. This shift marks a new era for social media, promising a more human touch in networking.

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.What You'll LearnHow to transition from traditional industries to tech entrepreneurshipThe psychology behind effective corporate gifting strategiesBuilding algorithms that create genuine human connectionsStrategies for reducing waste while growing your businessHow to leverage local partnerships for global impactThe importance of making recipients feel truly valuedPractical steps for building a tech-driven business from scratchCorporate gifting tactics that actually work for large organisationsKey TakeawaysThe Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swagTech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiencesSustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategiesEntrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for successAbout Our GuestLou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.Episode Timestamps00:00 Introduction to Raise Your Visibility Online00:52 Meet Lou Doyle: Entrepreneur and Mom04:16 The Journey to Entrepreneurship06:39 The Birth of Needi: A Gifting Company13:27 Building a Tech-Driven Business16:32 Passion for Tech and Data17:10 The Power of Connection19:48 Building Needi from Scratch22:55 Corporate Gifting Strategies28:53 Future Growth and Global Expansion30:43 How to Connect with NeediConnect with Lou Doyle & Needilouise@needi.co.ukwww.needi.co.ukhttps://www.linkedin.com/in/louiseneedi/About the HostLouise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.Perfect ForBusiness owners looking to improve corporate relationshipsEntrepreneurs interested in tech startupsIndustry experts seeking innovative connection strategiesAnyone wanting to build a more sustainable business modelProfessionals looking to elevate their online presenceDon't forget to subscribe, rate, and review 'Raise Your Visibility Online' to help more entrepreneurs discover these valuable insights!