Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Mar 8, 2022 • 44min
How Mint Mobile achieves over 90000% revenue growth in 5 years
Aron North is the Chief Marketing Officer at Mint Mobile, and has been making headlines with the brand since 2016. Prior to his promotion in 2019, Aron joined Mint Mobile as the SVP of Marketing and Creative, where he spearheaded the initial development of the brand’s marketing department and creative efforts. Since then, Aron has led the launch of countless buzz-worthy campaigns and initiatives, driving the brand to 90,000% revenue growth over the last 5-years. Key campaigns include crossovers with Match’s Satan, where the devil himself takes a job working for "Big Wireless" — the place from hell; a Super Bowl stunt that involved swapping a $5million ad buy for a $130,000 print ad, and using the savings to increase customer data limits on all plans (free of charge); and a recent campaign with Major League Baseball’s Bobby Bonilla, offering users 25 years of wireless service for only $100/year.
In this episode, he shares the secrets behind the extraordinary growth he has been able to fuel in a predictable fashion. Insights he shares include:
Mint Mobile's big marketing campaigns and strategy behind itThe basis for Mint Mobile's empathetic marketing strategy that has resulted in over 90,000% revenue growthHow to use everyday events and occurrences in your empathetic marketing strategyHow to incorporate visual components that are in line with your empathetic marketing approachLessons learned from big brands/other brands and applied to MintWhat Mint Mobile does instead of focusing on campaignsAron's thoughts on influencer marketing and disrupting the marketplaceHow to include customers' voices in your marketing strategyAron's thoughts on empathy and customer experience while building a brandand much much more ...
Mar 4, 2022 • 1h 1min
How to craft a magnetic presentation speech and win over your audience
J. T. Compeau is the CEO of The Content Interpreter. J.T. works with thought leaders, C-suite members, and entrepreneurs as a speechwriter and presentation consultant across industries, skill sets, and stories. He works with clients to extract their greatness and infuse it into their content.
J.T.'s background in advertising and marketing has provided him with experience s which has now led him to help business owners be able to create both a personal brand as well as brand their companies using a narrative.
In this episode, he shares how we can craft a magnetic presentation speech to win over our audience.
Insights he shares include:
The self-limiting beliefs speakers often possessWhy scaling a business is not a good enough "why" to share with others or in a presentation speechHow to best capture snapshots of your experiences to inject in your presentation speechHow to define a good presentation speech versus an ok oneAudience before contentThe four parts of a good speechWhy structuring your speech so importantWhat to do to ensure your goals line up with the audience's goalsHow to work with event organizers to ensure the success of your speechHow to best deliver a speech in differing circumstances online, offline, small groups, packed stadiums, etcHow to be conscious of our nervous habits and yet command the audience.and much much more ...
Mar 1, 2022 • 54min
How to triple your revenue via powerful paid advertising campaigns
Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns.
He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech.
In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include:
Why you can't measure PPC campaigns in a vacuumthe two variables B2B companies need to look at to determine whether a prospect could be a good clientHow to get data faster without wasting resources to inform future campaignsWhy copywriting is so important for your PPC campaignThe real way to measure the impact of your PPC campaign (most companies don’t have a clue)How best to determine your value proposition for your ad campaignsHow to best stand out in saturated marketplacesHow to harness the power of PPC campaigns for ABMThe platform that offers the best targeting capabilities for the B2B space.Examples of companies that we can learn fromand much much more ...
Feb 25, 2022 • 47min
How Simon Bedard helps people exit their roles for personal and business growth
Simon Bedard is the Founder and CEO of Exit Advisory Group, a boutique M&A firm, that also provides a range of advisory services focused on exit strategies and maximizing company value.
Simon’s experience spans over 20 years in the finance, investment, energy, and technology sectors. As an entrepreneur, Simon has started, bought, and exited companies. He has also had significant experience in the corporate sector, including one of Australia’s largest banks, in their Institutional Banking & Global Markets division.
Simon is also the host of BUY BUILD SELL, the podcast for entrepreneurs looking to acquire, grow, or exit a business.
In this episode, he shares his experience as to how we can exit our roles while driving business growth and growing personally. Insights he shares include:
What do business owners get wrong or blindsided by as they attempt to grow their businessesWhy Simon disagrees with the way most people value businessesThe key pillars we should look for to get an accurate sense of where our business is atHow to approach maximizing the value in a businessCan we expect to maximize a business owner's time as well while using Simon's frameworkExamples of companies that Simon has helped and outcomes achievedHow to grow your business online and manage needs and goalsHow do we change the dynamics of the buying process where the buyer has control to one where the seller has greater control over the processand much much more ....
Feb 22, 2022 • 35min
How to find and interpret financial insights that really drive growth
Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs.
Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs.
In this episode, he shares how we can find and interpret powerful financial insights that drive growth. Insights he shares include:
Numbers are the sexy side of the business and how to read financial statementsWhy most entrepreneurs don’t pay enough attention to their finances How to read financial statements to get the data that you needThe data that business owners often miss outGetting the right level of detail in bookkeeping Why business owners should not be doing the books Important things that business owners should check in their books How to hire an external bookkeeper that knows how to ask questions The growth of your business relies on the way you handle bookkeeping How to read financial statements and analyze your revenue before bringing in new costs to your business It’s okay to be ambitious but always plan for the worst-case scenario How your staff cost ratio impacts your business’ revenue Why prioritize cash flow over your revenue and profit and much much more ...
Feb 18, 2022 • 46min
How to build a thought leadership strategy that compounds growth over time
Ashley McManus is the Senior Director of Global Marketing for Smart Eye, the global leader in eye-tracking software solutions. With over 10 years of B2B tech marketing experience, Ashley was part of the branding team that led to the successful exit of startup Affectiva for $76.5 million in 2021.
As a speaker at multiple events, conferences, and conventions Ashley has positioned herself as a thought leader in the marketing space. She also hosts her own podcast, “Affectiva Asks”.
A marketing leader with deep expertise in inbound marketing. She is really good at breaking down challenges, coming up with creative solutions, and driving results quickly, within budget.
In this episode, she shares her experiences to tell us how we can build a thought leadership strategy that compounds growth over time. Insights she shares include:
Does creating a new category and thought leadership work together? If so whyHow Ashley defines thought leadershipFoundational elements of a thought leadership strategyExamples of a thought leadership strategyThe place that original research has in thought leadershipHow to best determine the big ideas and your unique point of viewHow to add customer stories and their voice to the process of building your thought leadershipHow to get your team involved with thought leadershipThe correlation between thought leadership and partnership marketingWhat does successful partnership marketing look likeand much much more ...
Feb 15, 2022 • 52min
How to solve the challenges of outsourcing services to scale growth
Wouter Delbaere is the CEO of Mangtas a Singapore-based B2B global outsourcing platform for teams and agencies.
Wouter took lessons and experiences working for financial firms to the start-up world only to experience failure before finally finding traction with Mangtas.
In this episode, Wouter shares his insights as to how we can solve the challenges of outsourcing services to scale business growth.
Insights he shares include:
Wouter's journey in finding product-market fitThe challenges of outsourcing services and how to overcome themHow Wouter overcame the challenges of outsourcing servicesHow to test a hypothesis quickly to decide whether to invest in it or notPrinciples behind Wouter's growth journey to dateHow Wouter created a solution to overcome the challenges of outsourcing services by addressing problems with existing solutionsHow Wouter makes tech decisionsGrowth factors in developing both sides of the marketplaceand much much more ...
Feb 11, 2022 • 52min
4 key elements for a b2b go to market strategy that drives growth
Christina Del Villar, the author of a new marketing book Sway. Christina provides actionable strategies to listeners around B2B and SaaS marketing - peppered with relatable stories from her years in the trenches.
She is a twenty-five-year Silicon Valley go-to-market and marketing strategy expert. Using the GRIT marketing method, Christina helps B2B companies boost revenue growth by accelerating pipeline.
In this episode, Christina shares her thoughts and experiences on the 4 key elements for a b2b go to market strategy that drives growth. Insights she shares include:
Why businesses do not have a proper b2b go to market strategyWhy knowing your customers and their specific needs is a big part of your strategyIf a b2b go to market strategy is the foundation then how do build out repeatable/recyclable processes and systemsWhy marketing should own the go to market strategyWhat is GRIT marketing and why use itWhy use maps of influenceWhy Christina named the book SWAYCritical elements that companies need to tick off in order to have a viable b2b go to market strategyShould marketing own revenueand much much more ...
Feb 8, 2022 • 60min
How to find and embrace your leadership voice to spur growth
Sophie Wadsworth is an executive coach, writer, and nonprofit consultant. She has a passion for helping mission-focused leaders tell their personal and organizational stories. Previously Sophie worked as an adjunct professor of English and, for over fifteen years, served as a nonprofit executive and public speaker.
Drawing on her leadership and storytelling expertise, she coaches leaders to develop their stories and craft inspiring communications for keynote audiences, community stakeholders, and prospective funders.
Sophie is the author of a collection of poems, Letters from Siberia, and was recently chosen as a storyteller for WGBH’s Stories from the Stage, an award-winning WORLD channel series.
In this episode, she shares how we can find and embrace our leadership voice to spur business growth. Insights she shares include:
Why do some people believe that they don't have any stories worth tellingWhy do leaders need to find and develop their leadership voiceIs storytelling part art and part scienceWhat distinguishes a leadership voice from othersHow to listen and be conscious of the stories around usThe best way to record stories without it being obviousHow to overcome hangups with being vulnerable and yet developing the culture we want to seeHow to go about developing your leadership voice with examplesHow to develop a leadership voice that speaks to different personalitiesKey elements we need to develop in our leadership voiceHow to steal from those we admire to develop and grow our own voiceand much much more ...
Feb 4, 2022 • 39min
Educating customers through content: How to drive growth fast
JP Clement is the CEO of Boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing.
He shares his experience and insights to show us how we can go about educating customers through content to scale business growth fast.
Insights he shares include:
Do businesses still struggle to measure their marketing efforts? if so whyWhy do you spend the time to educate customers - what does that look likeHow educating customers through content can help you build your authorityHow does educating customers drive word of mouth resultsThe best ways to educate your customers through contentWhat educating customers through a content strategy looks likeTips on how to educate customers in the acquisition stageThe various KPIs — key performance indicators — to consider when designing your marketing strategyHow to decide when future customers have received enough educationand much much more ...
