Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Apr 12, 2022 • 43min
How to use B2B SaaS marketing to drive growth fast
Alan Gleeson is a London-based B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and grow their businesses.
Alan started his career in financial services, joining Barclays in its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom. He subsequently joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.
More recently Alan has worked for a number of leading B2B SaaS startups, in a mix of full-time and consultancy engagements. These include the likes of Cognism (one of the fastest-growing SaaS companies in the UK) and Indeemo (a leader in the emerging mobile ethnography space).
In this episode, he shares how we can use B2B SaaS marketing to drive growth fast and scale internationally. Insights he shares include:
Why the pursuit of quick wins is a problem in the B2B SaaS worldHow to navigate the mind-shift required to enable leaders to see B2B SaaS marketing through a different lensHow to balance the desire for hockey stick growth vs organic growthWhat should companies be doing to future proof themselves and scale, given the trends we are seeing todayWhat should companies entering the European market be aware ofHow should European companies entering North America prepare themselvesDoes it make sense to find locals to help navigate the cultural nuances of going internationalMarketing skillsets and indicators to look for in a potential hireHow to best handle content needs when going to international marketsHow Alan addresses the issue of marketing attributionand much much more ...
Apr 8, 2022 • 52min
The million dollar linchpin to mitigating project management risk
Angela Thurman is the Principal Managing Director at Thurman Co. LLC. As an electrical engineer, she has worked with companies like NASA and Collins Aerospace leading to the launch of her own company that aims to add the personal touch to Project, Contract, and Supplier Management.
Angela holds a BS, in Electrical Engineering working as an analytical, process-oriented program and contract manager as well as a Mensa Society Member.
Her background includes experience working in the aerospace, defense, telecom, and power sectors. Anglea is a proven leader dedicated to creating an environment where teamwork, organization, efficiency, and client satisfaction are core values.
In this episode, she shares her experience and shares why project management communication is the critical linchpin to seeing projects achieve success and effectively mitigate risks. The implications of a project's success or failure could amount to millions of dollars if not more in a lot of instances. Insights she shares include:
How to deal with project change managementHow to best deal with the million dollar implications of project management outcomesProject management communication - what is key and why it is so criticalA key area that is often overlooked in project managementWhy the boiled frog report is key to project management communicationUse of templates to aid project management communication and manage changeWhat does it entail for a project manager to mitigate riskDoes managing a project required developing a narrative of successWhy Angela doesn't focus so much on tools to ensure project management successHow to create the right project management culture and project management communication expectationsand much much more ....
Apr 5, 2022 • 1h 1min
How to build sales strategy and sales skills needed to drive growth
Jose Palomino is the CEO of Value Prop Interactive, which helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business.
Jose empowers business owners with winning marketing and sales strategies. He has unlocked hundreds of millions of dollars in growth for dozens of owner-led B2B companies—in highly competitive markets.
Jose is also a speaker, professor, and author of the acclaimed book, Value Prop: Create Powerful Value Propositions to Enter and Win New Markets.
In this episode, he shares his experience to share his top sales skills every great salesperson needs to master to drive growth. Insights he shares include:
Why do businesses often approach building out sales the wrong wayWhy Jose feels that most business leaders need to take a pauseWhy not having someone to champion sales in a strategic manner can be a problemHow best to address sales operational issues from the get-goTop sales skills every salesperson should masterWhy is a value proposition so critical to a business and sales skillsThe best way for a company to gain clarity on their value propositionIs it more important for smaller companies to establish sales operation and sales strategy planWhat companies can we look to for examples to inspire our own journeysand much much more ...
Apr 1, 2022 • 49min
How to use customer engagement strategies to attract and keep todays customers
Michael Solomon literally wrote the book on understanding consumers. In fact, hundreds of thousands of business students have learned about marketing from his books including consumer behavior, buying, Having, and Being -- the most widely used book on the subject in the world.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.
His articles, published in journals including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing, and Journal of Business Research, have been cited over 30,000 times.
As a business consultant, he helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.
In this episode, Michael shares how we can use customer engagement strategies to attract and keep today's customers for the long term. Insights he shares include:
How consumer behavior has changed over the last couple of years. Why do consumers tend to go for long-term, well-established business brands How to use customer engagement strategies to attract and keep today's customersHow the pandemic has affected consumer behavior and expectation. Understanding the ever-changing consumer behavior; and why it’s a bad idea to over-promise when marketing. The rise and power of influencer marketing. How to modify your consumer engagement strategies so that they fit in today's modern societyHow to ramp up customer engagement. How to turn bored customers into brand fanatics. How to take care of the loyal customers firstand much much more...
Mar 29, 2022 • 43min
7+ Customer engagement marketing strategies to make you a pipeline hero
Joe Davy has been the co-founder and CEO of Banzai since 2016. Banzai is the leading event marketing automation platform, with over 200 customers including Microsoft, Dell, Vmware, SAP, and RingCentral.
Forbes magazine named Joe to its 30 Under 30 list in 2019. Joe is also a board director at Legalpad and the North Carolina Museum of Art Foundation.
Prior to founding Banzai, Joe was General Manager at Avalara, where he oversaw small business and enterprise business units and was a member of the Avalara leadership team. During his tenure, Avalara grew to over 1,500 employees in 16 global offices with over $150M in revenues.
In this episode, Joe shares his experience on how we could use customer engagement marketing strategies to become a pipeline hero. Insights he shares include:
Why use customer engagement marketingJoe's definition of engagement marketingHow can virtual events be part of the processWhy these events should not be once a year type eventsHow can we break down engagement to ensure the success of our marketingWhat customer engagement marketing has meant for Joe in light of the pandemicHow to implement a customer engagement marketing strategyCustomer engagement marketing strategies that can be added to your existing marketing strategyCustomer engagement marketing examplesHow to marry online and offline events and capture data to ensure success before making large investmentsand much much more ...
Mar 25, 2022 • 50min
How CTRs of 7 to 12% drove business growth around storytelling for startups
Seth Erickson is the founder and CEO of Storify agency which works with startups and other business clients across the USA... He is a brand designer with a focus on meaningful storytelling,
He also is the author of a new book, "How to Hack Humans". In the book, Seth shares his experiences of working with people and looking at the human psyche as a computer complete with native hardware and operating systems programmable apps.
In this episode, Seth shares lessons learned from early experiments, which led to CTRs of 7 to 12%, driving business growth around storytelling for startups. He also shares how we can do the same. Insights he shares include:
Can storytelling permeate every aspect of a businessData points on why storytelling is key to dominating the marketplaceThe neuroscience behind a good storyThe characteristics of a good storyHow can we use stories to increase salesHow to use storytelling for startup by leveraging a companies visionCan SaaS companies build a retention process around stories? If so howSins of storytelling for startupsTips for storytelling for startupsand much, much more...
Mar 22, 2022 • 54min
Insight selling: How to increase pipeline with powerful financial analytics
Dr. Stephen Timme is the President and Founder of Finlistics, a B2B sales leadership company that promotes insight-led selling. FinListics teaches B2B sales professionals how to elevate their sales to the C-suite. FinListics currently operates in more than 32 countries worldwide and continues to expand its global footprint annually.
With a beginning in academia, Dr. Timme was a finance professor at Georgia State University when Fortune 500 companies would often approach him for consulting projects. Eventually, he was asked by UPS to work with them for a year, which led to another and additional consulting roles. After several years of teaching and consulting, Dr. Timme left academics to begin FinListics to help sellers help buyers by:
1) telling them something they don’t know,
2) showing the business and financial benefits of their solutions, and
3) make their life easier
Dr. Timme's financial background and experiences with buying executives help him provide sellers with answers to these requests.
In this episode, he shares from experience how we can use insight selling to increase pipeline with powerful financial analytics.
Insights he shares include:
Why sellers don't believe they have anything new to share with potential/future buyersWhat is insight sellingHow to use financial analytics to drive growth via insight sellingWhy sellers should develop an executive mindsetWhy get a handle on executive compensationHow to get to know a customers industry in order to offer insightsHow to connect the dots for buyers with financial insightsWhat is the power of one and why use itHow do you go from value proposition to making a business caseand much much more...
Mar 18, 2022 • 42min
How to use thought leadership marketing to grow at 1500% every year
Sagar Sethi is the Managing Director and founder of Digital Marketing Agency Xugar - a growth-oriented digital agency. With more than a decade of experience in digital marketing. Xugar was started in 2017.
In this episode, Sagar shares his experience in using thought leadership marketing to grow at 1500% every year. Insights he shares include:
Why is there a lot of churn and burn in the market when companies look to get marketing helpDo all roads in thought leadership marketing lead to better word of mouthHow does thought leadership help with lead generationHow to correlate building a personal brand vs the company brandHow to use thought leadership marketing to position yourselvesHow to best pick the channels to focus on for thought leadership marketingDo you really need a strong brand presence to initiate thought leadershipand much much more ...
Mar 16, 2022 • 39min
How to use powerful influencer seeding strategies to easily drive rapid growth by 457%
Cody Wittick is the Co-Founder and Managing Partner at Kynship.
Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
Cody is passionate about equipping and educating brands to build out strong influencer programs that generate revenue.
In this episode, Cody shares his experiences to tell us how we can use powerful influencer seeding strategies to easily drive rapid growth by as much as 457%. Insights he shares include:
What is Influencer seedingHow to build a community of influencers around the brandHow to do influencer marketing for B2B brandsWhat change are we seeing on a macro level with influencer marketingIf a brand wants to start leveraging influencer marketing today, what steps should it takeHow do you measure the ROI of influencer marketingUnderstanding your brand story and finding others who can tell it best.and much much more ...
Mar 11, 2022 • 1h 5min
How to read faster and drive sales over $65 million like Howard Berg
Howard Berg has been recognized for setting the world record for speed reading. He is listed in the 1990 Guinness Book of World Records for reading more than 25,000 words a minute and writing more than 100 words a minute.
Howard majored in Biology and then completed a four-year psychology program in one year. His graduate studies at several New York City colleges focused on the Psychology of Reading.
He has been interviewed over 3000 times including on radio and television programs like Neil Cavuto, Jon Stewart, and Live With Regis.
His brain-based learning strategies have been hailed as a major breakthrough in publications like Forbes, Men’s Health, Red Book, and Bottom Line Magazine, and have been featured in dozens of newspaper interviews throughout North America.
Howard’s Nightingale-Conant program, “Mega Speed Reading,” grossed over $65,000,000, and established him as a leader in brain-based learning
In this episode, Howard shares how we can read faster and retain more to drive personal growth and revenue. Insights he shares include:
Why most people don't believe they can accomplish what Howard tells them they canWhy do most people struggle to retain knowledge if they read fasterHow and why Howard went about learning to read faster and retain moreThe science behind how to read faster and retain moreHow to read faster and retain moreHow can busy people apply what they are learning to build their brands and businessesWhat kind of questions should we be asking ourselves when we’re reading a book to extract the maximum value from itRecommendations with regards to note-takingWhat does reading fast mean for understanding content, concepts, and new wordsThe skill people need to develop when learning how to read faster and retain moreWhat EQ strategies we can employ to read faster and retain moreand much much more ...
