

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

6 snips
Nov 5, 2025 • 12min
MicroConf Tactics: NEVER Make These 6 Mistakes (Lessons from 20 Years in Business)
Rob Walling dives into six costly founder regrets that almost derailed his business. He discusses the pitfalls of overconfidence after early wins and how the arrival fallacy can lead to dissatisfaction. Walling shares insights on addressing anxiety, celebrating successes, and the importance of internalizing achievements. He emphasizes the limitations of a solopreneur mindset and the necessity of hiring the right people. Finally, he advises filtering feedback carefully, focusing on trusted sources over random online noise.

Oct 22, 2025 • 12min
MicroConf Tactics: The BEST Sales Funnel For Your SaaS (new data changed my advice)
Rob Walling dives into data-driven strategies to supercharge your SaaS trial funnels. He highlights the key differences between freemium and free trials, suggesting that most should steer clear of freemium due to its potential to dilute urgency. The fascinating discussion includes insights from thousands of startups, revealing how requiring credit cards can uniquely filter signups and affect growth. Walling encourages experimentation according to business stage, adapting advice based on recent findings to optimize conversions and enhance customer lifetime value.

Oct 8, 2025 • 31min
MicroConf Tactics: Break Through the 7 SaaS Plateaus
Plateaus are the death of SaaS; unless you know how to spot and beat them.
In this talk from MicroConf New Orleans in 2025, Rob Walling shares real data from 192 startups and reveals how to break through the 7 SaaS growth plateaus- including leaky funnels, high churn, lack of leads, and losing product-market fit.
Links from the Pod
MicroConf US 2026 Tickets are on sale!
MicroConf Remote Tickets are on Sale | November 5, 2025
Watch this video on YouTube
Subscribe to the MicroConf YouTube Channel

Sep 24, 2025 • 12min
MicroConf Tactics: Why to Avoid B2C SaaS at All Costs
Discover why targeting consumers in SaaS can be a daunting challenge. Learn about the rare success stories and the common missteps by founders. Rob shares insights into consumer vs. business buying habits and the financial hurdles of B2C models. High churn rates and the need for vast user bases are crucial topics. He debunks myths like the expectation of viral growth and low-price advantages, emphasizing the importance of understanding the market dynamics. A dual-funnel strategy might be the way to navigate these turbulent waters.

Sep 10, 2025 • 14min
MicroConf Tactics: Responding to the Brutal Comments on My Recent Video
Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight.
Watch the video that caused all this https://www.youtube.com/watch?v=1rXXRdB3TJI&t=2s
Links from the Pod
MicroConf Masterminds
Watch this video on YouTube
Subscribe to the MicroConf YouTube Channel
TinySeed Portfolio
Rob's Books
Startups For the Rest of Us Podcast

Aug 27, 2025 • 19min
MicroConf Tactics: Designing the Perfect SaaS Business (Steal My Checklist)
Explore the essentials for designing a successful SaaS business. Learn about targeting B2B markets and engaging strategically with customers. Discover the crucial distinction between competitor pain and customer pain in development. Insights from a successful B2B course reveal how AI can enhance product design. Rob Walling shares his personal checklist for evaluating SaaS ideas, helping founders boost their chances of success. Get ready to transform your SaaS aspirations into reality!

Aug 13, 2025 • 8min
MicroConf Tactics: 7 Tempting Startup Ideas I’d NEVER Build (And Why)
Delve into seven alluring yet treacherous startup ideas that could derail even the most enthusiastic founders. The discussion reveals the pitfalls of ad-supported models and the struggles of navigating complex marketplaces. Learn about the high stakes involved in pursuing risky ventures and why some concepts should be avoided altogether. This insightful analysis draws on years of experience, helping aspiring entrepreneurs steer clear of tempting but hazardous paths.

Jul 30, 2025 • 10min
MicroConf Tactics: 99% of Beginners Don’t Know the Basics of SaaS
Discover the essential fundamentals of building a successful SaaS business. Learn why marketing often outweighs coding skills in importance. Understand the advantages of B2B over B2C for better revenue and lower churn. Explore the idea that funding should be viewed as a tool, not a necessity. Find out how to solve real problems for a defined audience, ensuring your product starts strong. Finally, hear why SaaS isn't a quick cash scheme and consider alternatives for faster income.

10 snips
Jul 16, 2025 • 34min
MicroConf Tactics: 33 Minutes of No BS Tactics I Used to Build a $6.6M/Year SaaS
Discover the intriguing journey of transforming from a solo maker to a thriving entrepreneur. Learn about essential tactics for building a successful SaaS business while navigating leadership challenges. Peldi shares insights on effective team collaboration and the importance of structured systems for a positive culture. Explore strategies for discovering new product ideas and fostering dynamic teams. This talk is packed with practical advice that goes beyond personal creation, aiming for scalable growth.

Jul 2, 2025 • 14min
MicroConf Tactics: Which Business Buyers Will Pay the MOST for YOUR Business
Learn how to maximize your business's sale value by identifying the right buyers. The discussion covers six distinct types of business buyers and their unique motivations. Gain insights into strategic buyers and private equity firms while debunking common misconceptions. Get practical advice on engaging with potential buyers and navigating the acquisition process. Don’t leave money on the table when it’s time to sell; know the strategies that can lead to a profitable exit!


