

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Mar 25, 2026 • 10min
MicroConf Tactics: Coding in 2026 is STILL a Superpower (Even with AI)
A practical look at why coding remains a high-leverage skill in 2026. Short breakdowns of how coding builds systems thinking, debugging, and transferable problem-solving. Discussion of where AI and no-code stop and human developers still add value. Comparison of learning paths like self-study, courses, and bootcamps, with an emphasis on shipping real projects and staying disciplined.

Mar 11, 2026 • 14min
MicroConf Tactics: 6 Signs Your SaaS MVP Is Not Good Enough (nobody teaches this)
Six clear signs your SaaS MVP failed and how to spot them quickly. Topics include solving the wrong problem, vague customer targeting, and feature bloat that buries the first aha moment. Covers onboarding pitfalls, watching real user sessions, and the danger of overpromising. Also discusses focusing distribution and picking effective marketing channels for early traction.

Feb 25, 2026 • 10min
MicroConf Tactics: You're Working on the WRONG Things - here's how to fix it
A framework for separating uncertain, founder-only work from repeatable tasks that can be delegated. Examples of what to keep versus what to outsource are discussed in short, practical lists. Steps for turning repeatable work into templates and a quick audit exercise to start delegating are included.

Feb 11, 2026 • 15min
MicroConf Tactics: I Obsessed Over Product-Market Fit - Here Are the 5 Stages of PMF
A five-stage framework for product-market fit is unpacked, treating PMF as a gradual spectrum rather than a flip. Early signals, churn and MRR ranges are used to define actionable stages. Practical priorities for retention, onboarding, conversion and scaling are highlighted. The path from pre-PMF to market leadership is mapped with metrics and milestones.

Jan 28, 2026 • 11min
There’s ONLY 5 Ways to Use AI in SaaS (prove me wrong)
Founders debate whether AI will leave them behind and get a practical reframing of that fear. Five distinct ways to use AI in SaaS are outlined, from AI as the core product to using it for operations. Real-world examples highlight tradeoffs like commoditization, quality expectations, speed gains, growth tactics, and internal efficiencies.

Jan 14, 2026 • 11min
MicroConf Tactics: How to Hire Your First Developer (Avoid These 7 COSTLY Mistakes)
Hiring your first developer or engineer is a huge milestone and it’s easy to make costly mistakes.
In this video, Rob Walling shares the seven most common pitfalls founders face when hiring a developer for the first time, plus expert tips to help you build your startup team with confidence.
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Links in the Pod:
Watch this video on YouTube
Subscribe to the Rob Walling YouTube Channel
MicroConf Masterminds
MicroConf Connect

Dec 31, 2025 • 10min
MicroConf Tactics: The Silent Killer of Startups (And How to Prevent It)
Rob Walling highlights the perils of building a startup in isolation, emphasizing how it leads to burnout and mistakes. He delves into the three main issues solo founders face: slow progress, analysis paralysis, and emotional strain. The discussion covers the importance of masterminds, likening them to personal advisory boards for accountability and support. With practical tips on forming these groups, including ideal sizes and effective formats, Walling encourages founders to connect locally or online to share experiences and advice.

Dec 17, 2025 • 17min
MicroConf Tactics: How TinySeed Helped Harris Grow His SaaS to $500k ARR (in 1 Year)
Harris Kenny, founder of OutboundSync, shares how he transformed a low-code MVP into a thriving SaaS with TinySeed's backing, hitting over $500K ARR in just one year. He discusses the importance of SOC 2 compliance in landing enterprise deals and how he strategically allocated funding for hiring and scaling. Harris emphasizes the value of TinySeed's playbooks for guiding priorities and recruitment. With practical insights and encouragement for aspiring founders, he highlights the power of community and support in the startup journey.

Dec 3, 2025 • 34min
MicroConf Tactics: How to Perfectly Position Your B2B Brand in 34 Minutes
In this discussion, Anthony Pierri, the founder of Fletch PPM and a positioning specialist, unveils the secrets to effective B2B homepage messaging. He emphasizes that poor positioning, not vague copy, is often the problem for confusing websites. By addressing who the product is for and why it stands out, Anthony illustrates how to improve customer trust and conversions. He also shares examples of successful repositioning strategies used by brands like Loom and Twitch, highlighting the importance of workflow segmentation for successful marketing.

4 snips
Nov 19, 2025 • 13min
MicroConf Tactics: 5 BORING Decisions That Made Me a Multi-Millionaire
Rob Walling shares the key decisions that propelled him to multi-millionaire status through SaaS ventures. He emphasizes the importance of shipping products over constant learning and suggests focusing on the grind of boring tasks like SEO. Walling highlights the value of learning from mistakes, making manageable business bets, and avoiding impulsive choices during crises. He encourages cumulative growth rather than abandoning projects during tough times, proving that consistent effort can lead to great success.


