

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Mar 25, 2026 • 10min
MicroConf Tactics: Coding in 2026 is STILL a Superpower (Even with AI)
Is learning to code still worth it in 2026?
Rob Walling breaks down what’s actually happening in the industry, why coding is still one of the highest-leverage skills you can learn, and how he’d approach learning to code if he were starting from scratch today.
Links from the Pod
MicroConf Mastermind Matching
MicroConf Mastermind Guide
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SaaS Launchpad and “The DNA of a Great SaaS Idea”
Frontend Mentor
Boot.dev

Mar 11, 2026 • 14min
MicroConf Tactics: 6 Signs Your SaaS MVP Is Not Good Enough (nobody teaches this)
In this video, Rob Walling breaks down 6 real reasons your MVP flopped from solving the wrong problem to over-promising what your product can’t yet deliver, and shows you exactly how to fix each one.
Links from the Pod
MicroConf US - Portland - Use Promocode ROB50 for $50 off
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Subscribe to the Rob Walling YouTube channel
SaaS Launchpad and “The DNA of a Great SaaS Idea”
The Mom Test

Feb 25, 2026 • 10min
MicroConf Tactics: You're Working on the WRONG Things - here's how to fix it
Rob Walling shares the Certainty vs. Uncertainty Framework, the system he’s used to build six companies and invest in over 250 startups to help you stop mistaking “busy” for “effective,” and focus on what truly drives progress.
Links from the Pod
MicroConf Europe Tickets are on Sale - Reykjavik, Iceland - Sept 21-23rd, 2026
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Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)
The SaaS Playbook
Buy Back Your Time

Feb 11, 2026 • 15min
MicroConf Tactics: I Obsessed Over Product-Market Fit - Here Are the 5 Stages of PMF
Rob Walling breaks down the five phases of Product-Market Fit, showing how founders can identify where they are on the spectrum and what specific actions will move them forward.
Most founders think product-market fit is a switch that suddenly flips on, but it’s not!
Links from the Pod
TinySeed Application are open until 2/17/26
TinySeed Applications Live Q&A- February 11th, 10AM EST
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Jan 28, 2026 • 11min
There’s ONLY 5 Ways to Use AI in SaaS (prove me wrong)
Founders debate whether AI will leave them behind and get a practical reframing of that fear. Five distinct ways to use AI in SaaS are outlined, from AI as the core product to using it for operations. Real-world examples highlight tradeoffs like commoditization, quality expectations, speed gains, growth tactics, and internal efficiencies.

Jan 14, 2026 • 11min
MicroConf Tactics: How to Hire Your First Developer (Avoid These 7 COSTLY Mistakes)
Hiring your first developer or engineer is a huge milestone and it’s easy to make costly mistakes.
In this video, Rob Walling shares the seven most common pitfalls founders face when hiring a developer for the first time, plus expert tips to help you build your startup team with confidence.
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Start your 7-day free trial at https://g2i.co/microconf and mention MicroConf for $1500 off your first invoice!
Links in the Pod:
Watch this video on YouTube
Subscribe to the Rob Walling YouTube Channel
MicroConf Masterminds
MicroConf Connect

Dec 31, 2025 • 10min
MicroConf Tactics: The Silent Killer of Startups (And How to Prevent It)
Rob Walling highlights the perils of building a startup in isolation, emphasizing how it leads to burnout and mistakes. He delves into the three main issues solo founders face: slow progress, analysis paralysis, and emotional strain. The discussion covers the importance of masterminds, likening them to personal advisory boards for accountability and support. With practical tips on forming these groups, including ideal sizes and effective formats, Walling encourages founders to connect locally or online to share experiences and advice.

Dec 17, 2025 • 17min
MicroConf Tactics: How TinySeed Helped Harris Grow His SaaS to $500k ARR (in 1 Year)
Harris Kenny, founder of OutboundSync, shares how he transformed a low-code MVP into a thriving SaaS with TinySeed's backing, hitting over $500K ARR in just one year. He discusses the importance of SOC 2 compliance in landing enterprise deals and how he strategically allocated funding for hiring and scaling. Harris emphasizes the value of TinySeed's playbooks for guiding priorities and recruitment. With practical insights and encouragement for aspiring founders, he highlights the power of community and support in the startup journey.

Dec 3, 2025 • 34min
MicroConf Tactics: How to Perfectly Position Your B2B Brand in 34 Minutes
In this discussion, Anthony Pierri, the founder of Fletch PPM and a positioning specialist, unveils the secrets to effective B2B homepage messaging. He emphasizes that poor positioning, not vague copy, is often the problem for confusing websites. By addressing who the product is for and why it stands out, Anthony illustrates how to improve customer trust and conversions. He also shares examples of successful repositioning strategies used by brands like Loom and Twitch, highlighting the importance of workflow segmentation for successful marketing.

Nov 19, 2025 • 13min
MicroConf Tactics: 5 BORING Decisions That Made Me a Multi-Millionaire
Rob Walling shares the key decisions that propelled him to multi-millionaire status through SaaS ventures. He emphasizes the importance of shipping products over constant learning and suggests focusing on the grind of boring tasks like SEO. Walling highlights the value of learning from mistakes, making manageable business bets, and avoiding impulsive choices during crises. He encourages cumulative growth rather than abandoning projects during tough times, proving that consistent effort can lead to great success.


