Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Apr 25, 2018 • 48min
How commercial and digital are evolving in sports with Zarah Al-Kudcy
On this week's episode, Sean chats with Zarah Al-Kudcy, Commercial Partnerships at Formula 1. Sean and Zarah chat about her career in sports working in Athletics, Rugby, Cricket and how the F1 sponsors are integrating digital and continue to push the envelope with event activations. Full show notes
Apr 24, 2018 • 52min
Digital and Football with David Fowler
On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women's football, youth, futsal, and amateur football. Full show notes
Apr 15, 2018 • 48min
Tanya Gallina on why serving your fans is so important
On this week's episode, Sean chats with Tanya Gallina, General Manager Consumer Services and Tasmania of the Hawthorn Football Club. Tanya knows membership having worked at multiple clubs in Melbourne. Now at Hawthorn she is constantly looking for ways to better connect with fans and deliver them an experience to deepen their ties to the Hawks. Full show notes
Apr 2, 2018 • 42min
Jack Elkins on how sports teams CAN and MUST innovate
On this week's episode, Sean catches up with Jack Elkins, Director of Innovation at Orlando Magic. Jack returns to the podcast to chat with Sean about innovation and how the Orlando Magic innovate without relying on big budgets. Full show notes
Mar 25, 2018 • 56min
From Liverpool to AS Roma with Paul Rogers
On this week's episode, Sean catches up with Paul Rogers, Head of Digital and Social Media at AS Roma. Sean and Paul met up at the recent Business of Sport Summit and chat about the origins of Liverpool digital and his strategy pivot at AS Roma. Full show notes
Mar 24, 2018 • 50min
How high performance & sponsorship can drive results with Jesper Nyholm
On this week's episode, Sean chats with returning guest and good friend, Jesper Nyholm of 7Peaks and Sports One Danmark about high performance, health and technology. Full show notes
Mar 18, 2018 • 54min
Melbourne Cup Carnival – Broadcast, Digital & Sponsorship
On this week's episode, Sean chats with David Campbell and Peter Mineo from the Victorian Racing Club about the race that stops a nation, the Melbourne Cup. Full show notes
Mar 9, 2018 • 1h 14min
Cameron Schwab on Leadership, Trust & Culture – CEO Series
On this week's episode, Sean chats with Cameron Schwab, Founder and CEO of designCEO. Sean and Cameron discuss his 25 years within AFL clubs as CEO and what he has learned about leadership, trust and culture that he applies at his new business designCEO. Full show notes
Mar 4, 2018 • 1h 4min
Johannes Wohlert on the passion for Swedish basketball
On this week's double header episode, Sean chats with Johannes Wohlert, Marketing Manager from Swedish Basketball Federation about fan passion and where he sources marketing inspriation. Sean also catches up with Brian Watkins, Co-Founder of Rep the Squad. Sean chats with Brian about how Rep the Squad's offer will be a merchandise game changer. Full show notes
Feb 24, 2018 • 44min
Fiona Green on GDPR, Data & Sponsorships
On this week's episode, Sean chats to Fiona Green, Director and Co-Founder of Winners. Fiona is Sean's "go to" person for all things data and CRM person and a returning guest of the podcast. Sean and Fiona discuss the new general data protection regulations (GDPR) that come into effect this year in the EU. Full show notes
