Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jul 9, 2018 • 49min
Matthew Pavlich from AFL to startup world
Matthew Pavlich is a Fremantle Dockers champion on this podcast you'll find out how footy has changed and how he is finding life after footy including helping sports stars find more speaking opportunities with Pickstar platform. Full show notes
Jul 2, 2018 • 58min
Building a team culture around fan - Ryan Kaveney, GWS Giants
On this week's episode, Sean chats with Ryan Kaveney Chief Fan and Commercial Officer for the GWS Giants. Ryan discusses the opportunities to develop a new fan base in Western Sydney for fans while building passion for Giants members along for the ride. Full show notes
Jun 20, 2018 • 50min
A culture that builds leaders – Bill Schlough, San Francisco Giants
Sean chats with Bill Schlough CIO for San Francisco Giants in the Giants dugout at AT&T Park during the recent #SportsGeekTrip. Sean and Bill chats about ballpark technology, Giants culture and his role at San Jose Giants. Full show notes
Jun 18, 2018 • 44min
Inside the NBA 2K world with Bucks Gaming – Cayle Drabinksy
On this week's episode, Sean chats with Cayle Drabinsky Director of Business Operations and Co-Director of Bucks Gaming. Sean and Cayle chat about NBA 2K League Season 1, esports and integrating Bucks Gaming into the Milwaukee Bucks business. - https://sportsgeekhq.com/podcast/cayle-drabinsky-bucks-gaming/
Jun 6, 2018 • 43min
Stadiums, fans & technology – how they fit together with Al Guido, San Francisco 49ers
On this week's episode, Sean heads off to Levi's Stadium in San Francisco to chat with Al Guido, President of San Francisco 49ers and CEO of Elevate Sports Ventures. Sean and Al chats about the 49ers' move to the new stadium, rolling out technology and his new business venture. Show notes
Jun 3, 2018 • 47min
Know your fans, know your market with Anthony Alsop – Brisbane Lions
On this week's episode, Sean chats with Anthony Alsop, General Manager for Communications at Brisbane Lions. Sean chats with Anthony about how the Lions push the envelope to rise above the digital chatter and why knowing your fans and your market is so important. Show notes
May 27, 2018 • 47min
Offseason no time to rest with Stacy McGranor, San Jose Sharks
On this week's episode, Sean chats with Stacy McGranor, Email & CRM Marketing Manager for the San Jose Sharks. Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins. Full show notes
May 21, 2018 • 53min
Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton
On this week's episode, Sean chats with Kurt Brutton, Marketing and Brand executive for the Brisbane Broncos. Sean and Kurt discuss how the Broncos sponsorship team works across the business to integration content, marketing and sponsorship efforts. Full show notes
May 13, 2018 • 27min
5 years of podcasting – 190+ episodes 200+ guests 250K downloads
One thing content creators dread is going back to the beginning and looking or in the case of podcasters listening to their first episodes. Sports Geek (the podcast version at least) was first published on May 9 2013 back then the podcast stitched together regular my radio spots with Francis Leach on ABC Grandstand and Daniel Harford on 1116SEN. Over time the podcast evolved from using the radio spots to in person or Skype interviews with guests to allow for more depth than short radio segments allow. After 80 episodes I relinquished the audio editing reins to the very capable James Ede who now edits all podcasts. Megan Vila Pouca helped assist booking and scheduling of guests as well as preparing show notes each week. Joli Gorospe has been invaluable in the promotion and amplification of the podcast and all related content making sure new and regular listeners know who is one each week. This episode looks back at that #1 episode with guest James Royer then at the Tampa Bay Lightning and looks into how to handle fan feedback on social (still a hot topic 5 years on). For those of you who have listened from the start, thank you. If you have just found the podcast, welcome aboard.
May 7, 2018 • 23min
AFLW players leading the way for girls to play footy
On this week's episode, Sean dives in the C2 Melbourne Ball Pool to chat with Western Bulldogs AFLW team stars Bonnie Toogood and Brooke Lochland. Full show notes
