Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Oct 27, 2020 • 48min
MLSE's Morgan Todd on how building partnerships that champions can leverage
Sean Callanan chats with MLSE's Morgan Todd about here role helping Toronto Raptors and Toronto FC partners connect with fans via digital and social initiatives. Show notes - https://sportsgeekhq.com/podcast/morgan-todd-mlse
Oct 13, 2020 • 38min
Podcast crossover - Hear Me Out - Sports are awesome!
REPOST of Hear Me Out episode where Sports Geek's Sean Callanan appears. Subscribe via https://SportsGeekHQ.com/HearMeOut RJ brings in the Sports Geek and League of Legends team owner, Sean Callanan, to convince Bley that the sports he's been bad-mouthing his entire life are actually worthwhile and might even make him a better person; and even, in some cases, a better citizen. Follow Sean Callanan: @SeanCallanan Follow Bley: @AaronBleyaert Follow RJ: @RJThieneman Reposted with permission from 71Studios
Sep 29, 2020 • 27min
Digital To Dollars - Know Your Pitch
On this episode of Sports Geek Podcast Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Pitch pillar. How to drive more revenue from digital. More Info - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-pitch/
Sep 22, 2020 • 29min
Digital To Dollars - Know Your Value
On this episode of Sports Geek Podcast Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Value pillar. How to develop your digital rate card. Full show notes - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-value/
Sep 15, 2020 • 54min
Brett Clarke on building a next generation content company in action sports
Sean Callanan chats with Thrill One Entertainment's Brett Clarke about how the action sports industry is booming and how they have united three of action sports' biggest brands: Nitro Circus, Street League Skateboarding & Superjacket Productions. Show notes - https://sportsgeekhq.com/podcast/brett-clarke-thrill-one
Sep 8, 2020 • 53min
Catherine Clark on Netball changing, adapting & thriving in Queensland
Sean Callanan chats with Netball Queensland CEO Catherine Clark about her sports business career and the juggling act of team (Firebirds), stadium (Nissan Arena) & netball participation across Queensland. Show notes available - https://sportsgeekhq.com/podcast/catherine-clark-netball-queensland
Sep 1, 2020 • 49min
Brandon Curran on finding right fit for athletes and brands
Sean Callanan chats with Catalyst Sports' Brandon Curran on how we sources brand deals across for social for NBA players. Full show notes - https://sportsgeekhq.com/podcast/brandon-curran-catalyst-sports
Aug 25, 2020 • 51min
Portland Trailblazers' Dewayne Hankins on connecting with fans and making a stand
Portland Trailblazers' Dewayne Hankins on connecting with fans and making a stand. Full show notes - https://sportsgeekhq.com/podcast/dewayne-hankins-portland-trailblazers
Aug 18, 2020 • 37min
Paraag Marathe - Driving 49ers Enterprises into new sports & industries
Sean Callanan chats with San Francisco 49ers Paraag Marathe about his career at 49ers across football operations and how 49ers Enterprises is driving expansion efforts across sports and technology investments. Show notes - https://sportsgeekhq.com/podcast/paraag-marathe-49ers-enterprises
Aug 11, 2020 • 55min
Richard Bayliss on sports storytelling & COVID content production
Sean Callanan chats with Optus Sports' Richard Bayliss about the changing world of sports broadcasting, dealing with the content crunch during COVID and how Optus connect with football fans. show notes - https://sportsgeekhq.com/podcast/richard-bayliss-optus-sport/
