Small Business PR

Want your product featured in Mother’s Day gift guides but don’t know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success stories and insider tips you can start using today!Crafting the Perfect PR Pitch for Mother's Day (and Beyond)Substack for finding journalist opportunities before publicationSource of Sources (replacing HARO) for daily journalist requestsResearch publication-specific gift guide parameters Focus on 1-2 standout items rather than your entire product lineUse email tracking software to monitor if journalists open emailsBuilding credibility to compete with larger brandsGetting featured in gift guides provides small businesses year-round visibility without expensive ads. Research publication opportunities, craft targeted pitches, and follow up strategically to secure media coverage—even with a single product. PR is a numbers game where persistence builds credibility. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you’re a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!The Secret to Writing PR Pitches That Journalists Actually ReadUsing free tools like HARO (Help a Reporter Out) and Substack for press coverage.Crafting compelling pitches that get responses.How personal experiences can enhance media opportunities.Overcoming cultural barriers to self-promotion.Following up with journalists, responding quickly, and positioning as an expert.Finding unexpected PR opportunities in different industries.Maintaining relationships with journalists and leveraging past features.Securing media coverage doesn’t have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Looking for PR podcasters to listen to or for your outreach campaign to promote your brand or product? Our PR podcasters list is what you need podcast.feedspot.com/pr_podcasts/Learn more about Swapna Patel:Instagram: https://www.instagram.com/style.remixx/Website: https://www.styleremixx.com/

Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don’t miss this episode—discover how strategic PR can fuel your email marketing success!How to Build Multi-Six-Figure Business Without Paid Ads Using Organic PR:Strategies to get noticed through podcasts, summits, and online networkingConvert PR exposure into email list growth with a strong call to actionCreate a PR pitch that captivates and convertsOptimize your website to capture leads from PR-driven trafficLeverage social media to amplify PR efforts and grow your email listBy securing media coverage, crafting a compelling call to action, and optimizing your website for lead generation, you can turn press features into a steady flow of email subscribers. Leveraging social media further amplifies your reach, boosts brand credibility, and keeps your audience engaged for long-term growth.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Liz Wilcox: Website: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/

Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.Essential Lessons for Scaling Your Business to $1 Million and BeyondLeverage existing platforms before building your own.Adapt and refine your business model to stay relevant.Address deep-rooted fears to unlock greater business potential.Surround yourself with experienced mentors and peers.Not everyone is your ideal client—clarify who you serve.Invest in tools, team members, and systems for efficiency.Stop relying on cookie-cutter marketing strategies.Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn’t just about working harder—it’s about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips to make your eCommerce product photography work for you and turn views into revenue!Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust:Position your products to highlight key features and benefitsCreate consistent visual branding that builds consumer trustUse lighting techniques that make your products stand outCapture attention-grabbing images that stop the scrollOptimize product photos for various platforms and devicesWith these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep! 📸✨ Killer eCommerce photos build trust, stop the scroll, and make hitting that "buy" button irresistible. 🚀🔥If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Lyrik Fryer & WorkPlay Branding:LinkedIn: https://www.linkedin.com/in/lyrikfryer/Website: https://workplaybranding.com/Instagram: https://www.instagram.com/lyrik.fryer/

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don’t let these changes hurt your sales—learn how to optimize your email strategy today!The Power of Email Marketing in 2024: What You Need to KnowHow email marketing gives you full control over customer relationshipsThe 0.3% spam complaint rule and how to maintain a healthy email listWhy cleaning your email list regularly is more important than everSegmentation strategies that drive higher engagementThe right way to repurpose content without devaluing your email listHow AI Can Help Write Better Emails—If Used CorrectlyEmail marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don’t let privacy regulations, new email categorization rules, or stricter spam filters derail your success! 🚀If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Michael J. Barber:Website: https://michaeljbarber.com/LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/Instagram: https://www.instagram.com/michaeljbarber/

Discover how AI tools are changing the game for small business PR. Learn about Perplexity AI, which outperforms Google for media research, and how ChatGPT can supercharge your follow-up emails and press pitches. Explore Claude for crafting compelling long-form content and storytelling. These innovations enable DIY publicity without costly agencies, helping you land media coverage and boost brand credibility effortlessly. Get ready to put your story in the spotlight and make your mark with the power of AI!

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.Unlock the Power of Psychology-Driven Copy to Boost Email SalesWhy AI-generated email templates fail to connect with modern consumersThe role of design thinking in crafting emails that grab attention and drive actionThe psychology behind word choiceSimple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAsHow to use curiosity-driven subject lines and pre-headers to increase email open ratesAddressing objections within emails to eliminate hesitation and drive purchasesHow changing hyperlink colors can boost click-through ratesMastering email copywriting isn’t just about clever words—it’s about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience’s behaviors, test what resonates, and use your brand’s unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/Website (Anita Siek): https://anitasiek.com/ LinkedIn: https://www.linkedin.com/in/anitasiek/ Instagram: https://www.instagram.com/anitasiek/ Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049 Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we’ll explore in this empowering episode.Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in BusinessThe power of being unapologetic about personal values in businessHow societal changes and challenges are shaping business practicesWhy authenticity and self-expression are crucial in marketingNavigating shadow banning on social media and its impact on marketing strategiesThe role of community responsibility in building a strong businessEvolving consumer expectations for authentic brand connectionsRedefining success to prioritize human connection and impact over financial metricsEncouragement to embrace unique stories and challenge conventional business normsYour authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting! If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.Here’s Must-Know Truths to Boost Sales and Scale Your E-Commerce StoreProduct pages are your sales team—optimize them to convert browsers into buyers.Utilize email marketing to nurture leads and upsell existing customers.Invest in retargeting ads to re-engage visitors who didn’t convert.Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.A/B test headlines, CTAs, and layouts to find what resonates best with your audience.Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success! 🚀Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Susan Bradley on her socials: Ecommerce Roadmap Podcast:  https://podcasts.apple.com/ph/podcast/the-ecommerce-roadmap/id1518194256Instagram: https://www.instagram.com/socialsalesgirls/Website: https://thesocialsalesgirls.com/