Small Business PR Email Mistakes Killing Your Open Rates (and How to Fix Them) w/ Michael Barber
Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.
In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don’t let these changes hurt your sales—learn how to optimize your email strategy today!
The Power of Email Marketing in 2024: What You Need to Know
- How email marketing gives you full control over customer relationships
- The 0.3% spam complaint rule and how to maintain a healthy email list
- Why cleaning your email list regularly is more important than ever
- Segmentation strategies that drive higher engagement
- The right way to repurpose content without devaluing your email list
- How AI Can Help Write Better Emails—If Used Correctly
Email marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don’t let privacy regulations, new email categorization rules, or stricter spam filters derail your success! 🚀
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Learn more about Michael J. Barber:
- Website: https://michaeljbarber.com/
- LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/
- Instagram: https://www.instagram.com/michaeljbarber/