Using the Whole Whale - A Nonprofit Podcast

Nonprofit News summary.     Nonprofits Struggle To Compete With For-Profit Businesses For Staff Amid rising inflation, rising wages, decreased unemployment, and the so-called “great resignation,” nonprofit organizations are struggling to maintain and hire staff, according to reporting from The New York Times. While for-profit businesses lost more jobs during the pandemic, the nonprofit sector has struggled more to rehire, according to recent data. Total nonprofit employment was 4.8% below pre-pandemic levels, compared with for-profit companies that see just a 1.5% gap. Amid higher costs of living and other external factors, nonprofits are often struggling to offer wages to maintain or rehire staff, due largely to fixed and limited financial resources.  Read more ➝     Summary Franklin A. Thomas, Pathbreaking Ford Foundation President, Dies at 87 (NY Times)  How the merger of United Way and other organizations will impact Knoxville nonprofits in 2022 Russian Court Orders Liquidation of the Human Rights Group Memorial Third Quarter Fundraising: Dollars Increased From Fewer Gifts (NP Times) Oregon nonprofit that helps homeless families gets grant from Jeff Bezos' Day 1 Families Fund  

Nick Azulay, Maura Paxton and George Weiner share their predictions for the nonprofit industry in 2022. They cover Email shifts, USPS hikes, social movements associated with the election and potential Roe V. Wade rulings and many other trends that may come.     

Nonprofit news in December.   Nonprofit Job Gains Slow As Sector Approaches Pre-Pandemic Employment Levels According to data from the Center for Civil Society Studies (CCSS) at Johns Hopkins University as reported by the Nonprofit Times, nonprofit job growth slowed in November but shows that most nonprofit categories are expected to achieve near full employment by the end of the year. While nonprofits have recovered nearly 70% of lost jobs since the beginning of the pandemic, there remain approximately 485,000 missing jobs (of the initial 1.64 million lost). Nonprofit arts and entertainment organizations have seen the slowest recovery, down 13% of their jobs compared to before the pandemic. Read more ➝   What To Know About The Log4j Vulnerability  Nonprofit open-source software organization Apache Software Foundation has announced a vulnerability that, left unresolved, poses a glaring cybersecurity threat across global commercial, corporate, and government networks. The Log4j vulnerability opens up the possibility of a significant breach in the form of malware, ransomware, and other attacks. The U.S. government has been working alongside cybersecurity experts to determine next steps while Microsoft has already identified threats from suspected state-backed actors in China and Iran. Read more about how companies are addressing the problem. Read more ➝   Summary Environmental nonprofits receive just 2% of charitable dollars (Fast Company). How NFTs are helping charities and nonprofits fundraise (Denver Channel) Nonprofit Nazareth Child and Family Connection, nonprofits feel effects of 'great resignation' - Salisbury Post Foster care crisis is 'out of control' in Texas, with both children and staff in danger Letters to Santa in Braille: How a Lancaster nonprofit is helping kids who are visually impaired this Christmas (Lancaster Online)  

Weekly news from NonprofitNewsfeed.com   Elon Musk Dubbed “Troll Philanthropist” In New York Times Elon Musk’s high-profile brush with the typically staid world of philanthropy is generating waves. Famously getting into a public ruff with the World Food Programme (WFP) over how much money it would take to “solve world hunger,” one researcher at the Urban Institute notes that Musk “doesn’t seem to care much about using his philanthropy to curry public favor.” Within large public conversations about the role of philanthropy, effective altruism, and corporate social responsibility, Musk’s role in shaping that conversation is noteworthy. Read more ➝   Patagonia CEO Represents New Movement In For-Profit Activism Not to be outdone by Musk’s philanthropic adventures, Patagonia’s new CEO Ryan Gellert has reengaged the outdoor retailer’s commitment to bold actions on climate and sustainability. Patagonia, a B Corporation (like Whole Whale, the creators of this fine newsletter) has recommitted to bold commitments within the corporate sustainability movement. Patagonia has committed to giving 1% of its sales to environmental groups. The company is on track to do almost $1 billion in sales this year. Read more ➝ Summary Children, Coping With Loss, Are Pandemic’s ‘Forgotten Grievers’ How Tech Is Helping Poor People Get Government Aid Wikipedia's first ever edit is being auctioned as an NFT Conservative members of Congress share Christmas photos with guns, receive donations from pro-gun rights groups Pandemic financially devastated minority-led nonprofits | State | stardem.com Nonprofit uses blacksmithing to support service members with PTSD        

We talk with Magali the Co-founder & Chief Revenue Officer at atlasGO about how the platform saw an explosion of use during the pandemic. The most popular activities used to fundraise quickly expanded beyond walks and runs to things like gardening for a cause and atlasGO supported all of them.     About Magali Mathieu Magali is the Co-founder & Chief Revenue Officer at atlasGO.  She drives all things revenue through partnerships, sales & marketing at atlasGO.  A social entrepreneur with a personal mission to become the best version of herself by healing and helping others heal. She's leading the way: normalizing self-care, a 200hr+ Certified yoga teacher and Health Coach in the making.

Nonprofit news for the week of December 6th, 2021   GivingTuesday Raises Record $2.7 Billion In Donations Annual day of generosity GivingTuesday has generated approximately $2.7 billion in donations, according to the folks at givingtuesday.org. The record-setting day of generosity topped 2020’s giving sum by 9%. While the increase in donations from 2019 to 2020 was, percentage-wise, much higher, 2021’s total donations still set a record. Learn more about GivingTuesday’s efforts to understand philanthropic and charitable generosity through their GivingTuesday Data Commons. Read more ➝   Clinton Foundation Donations Drop 75% Since Presidential Run The Clinton Foundation, an international-facing organization focused on numerous programs like international sustainability and leadership development, saw a decrease in charitable donations of nearly 75% since its peak during Hillary Clinton’s presidential run. While the organization says it was able to fully fund programs by tapping into its significant endowment, the foundation says it was hurt by the inability to host in-person fundraising events. More broadly, the organization is experiencing a financial trough as the celebrity politicians who founded it continues to recede from the public arena. Read more ➝   Summary Ex-Stripe execs, VCs launch new nonprofit to promote ‘responsible’ innovation Nonprofit shows dignity to Indigenous asylum-seekers who are ‘bullied’ south of the border Nonprofit launches ‘Black City Hall’ to address gaps in access to critical services - The Boston Globe $2.4M Donated for Crypto Tuesday Big day for miniature horses: Ribbon cutting opens therapy nonprofit's grant-supported new barn

Find the full Nonprofit Benchmark Advertising study.   About the Nonprofit Advertising Benchmark Study The study was conducted from Form 990 data from 7,171 U.S. 501(c)(3) organizations with $1 to $10 million in revenue from 2018-2019 courtesy of Cause IQ (filing years 2019 and 2020). The goal was to create a large enough sample size to answer questions about advertising size for nonprofits that rely on common funding methods.  There are 1.44 million 501(c)(3) nonprofit organizations, about 5% (72k) are between $1M and $10M in revenue, 1.5% (21.5k) are above $10M.  This study represents a full population of nonprofits that fit the study criteria. The study criteria removed chapter organizations, childcare educational institutions, organizations with no employees, and hospitals because of their different revenue-generating operating structures.  This study relies on the reported advertising field in the Form 990. The IRS defines the advertising field (line 11 on section 9 of Form 990), as ad spend itself and direct costs for independent contractors executing said ad spend. However, line 11e may also include some of the costs associated with advertising consultants and is determined by the organization’s filing decision.  This study is a partnership with Whole Whale, a B Corp digital agency that helps nonprofits use their resources wisely and Cause IQ, the leading nonprofit data platform.      

 Nonprofitnewsfeed.com  summary of the week.    This Giving Tuesday Eve, Beware of Scams! On this day before Giving Tuesday, consumers are being asked to be on the lookout for scams. The Better Business Bureau has published a guide to making informed decisions about donating. Nonprofits should make this process easy for prospective donors by being transparent, proving credibility, and making donation gateways safe, secure, and easy to navigate. If your organization has a seal of approval for a major charity rating organization, making that easy to ascertain can be a big step towards making donors feel secure about donating to your cause. Read more ➝   Supply Chain Disrupting Toy Donations Going Into Holiday Rush In Minnesota, global supply chain issues are disrupting the delivery and donation of toys this holiday season, according to the Star Tribune. The pandemic economy has spurred vulnerabilities in the supply of toys and other essential goods, while pushing the price of staple food items like meat sky high. PRISM, a nonprofit in the Twin Cities, is preparing for delivery issues by beginning their toy drive early, as is the local chapter of the Salvation Army. Due to increased shipping costs and labor shortages, amid surging demand, nonprofits are bracing for what will be another whirlwind end-of-year for nonprofits that provide physical goods to folks this holiday season. Read more ➝   Summary The Consulting Firm Billionaires Turn to When They Give Away Money N.Y.C. Severs Ties With Housing Nonprofit Run by Jack A. Brown III From beard pageants to food distribution, what nonprofits are doing for Giving Tuesday WCMU giving free airtime to area non-profit organizations on GivingTuesday

Nonprofit News summary.   Nonprofits Gear Up For Annual GivingTuesday GivingTuesday, the annual fundraising event held the Tuesday after Thanksgiving, is already beginning to drive nonprofit communication and marketing strategies as we enter the holiday season. Agency Whole Whale (the creators of this newsletter) predicts over $3 Billion in total GT revenue, while organizations like the Giving Block are trying to bring crypto donations to the forefront. Meta (the newly named parent company of Facebook) has announced $8 million in matching GivingTuesday donations, while organizations like CARE are marketing giving opportunities with a substantial 5x match. Read more ➝   Give.org Releases Nonprofit Donor Trust Report Give.org, associated with the BBB (Better Business Bureau) has released its “Donor Trust Report 2021: Profiles in Charity Trust and Giving” report. The report seeks to understand the relationship between donors and charities with the mission to strengthen existing ties and strengthen trust. Other reports include a study on “Charity Impact” and “Sexual Harassment and the Charitable Sector,” which further illuminate how charities can build genuine trust among staff, board members, and the general public. Read more ➝     Summary Labor shortage hits nonprofit organizations harder than other business sectors UN to Elon Musk: Here's that $6 billion plan to end world hunger Tech Supported Uptick In Nonprofit Financial Liquidity The ‘Fearless Girl’ Statue Is in Limbo Expenses are up 140% for CT nonprofit's food pantries. Person to Person CEO says it's due to inflation and high need. nonprofit creates parks in empty city lots | STLPR    

George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations.    Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.   Resources: Google Ad Grant Cohort free Google Ads Guide Google ad grant online course for nonprofits