269: How to adjust Google Ad Grant Campaigns for EOY
Nov 19, 2021
31:03
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George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations.
Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.
Using the Whole Whale - A Nonprofit Podcast