Lead. Win. - An Extreme Ownership Podcast
Echelon Front, LLC
Lead. Win. - An Extreme Ownership Podcast Hosted by Leif Babin and Jamie CochranIn a world where leadership is tested daily, Lead. Win. brings you the hard-earned lessons, battle-tested principles, and real-world strategies you need to excel. Join Leif Babin, co-author of Extreme Ownership and decorated combat leader, and Jamie Cochran, a renowned leadership instructor, as they break down the core tenets of Extreme Ownership and apply them to the challenges of business, family, and life.Each episode dives into practical examples and case studies, featuring conversations with leaders from all walks of life. Whether you're a CEO, coach, teacher, or simply striving to lead better, this podcast equips you to take ownership, lead with courage, and—ultimately—win.
Episodes
Mentioned books
Apr 28, 2026 • 19min
The Truth About Low Morale (Most Leaders Get This Wrong)
Jocko Willink, former Navy SEAL officer and leadership author, shares combat-tested leadership tactics. He explains giving meaningful ownership, diagnosing root causes of low morale, and connecting people to purpose. Short wins, honest transparency, and reframing challenges are highlighted. Practical stories and direct tools make turning negativity into engagement feel achievable.
8 snips
Apr 21, 2026 • 23min
How Great Leaders Tell the Brutal Truth and Get Everyone On Board
JP Denel, a Naval Special Warfare veteran turned leadership contributor, shares real-world stories and practical guidance on leading through change. They discuss why people resist change. They cover clear, early communication, validating emotions, giving ownership to reduce pushback, and using patience and iterative steps to make transitions stick.
Apr 14, 2026 • 23min
Drowning in Work? This Is the Answer
JP Donnell, leader and instructor with Echelon Front who trains teams in decentralized command. He discusses owning outcomes without doing every task. They cover training through hands-on scenarios, preventing burnout by delegating, earning trust to get more authority, and how to create space for teams to step up.
10 snips
Apr 7, 2026 • 23min
Great Leaders Don't Follow the Pattern
J.P. Donnell, Chief Training Officer at Echelon Front and senior leadership instructor, shares practical leadership training insights. He discusses anticipating predictable behavior, managing expectations, and planning contingencies. Short tactics include detachment, empathy, checklists, and rehearsals to prevent mistakes and reduce surprise.
7 snips
Mar 31, 2026 • 21min
Your Team Isn't the Problem — Your Communication Is
J.P. Dinnell, Echelon Front leadership instructor known for practical SEAL-team rooted coaching. He breaks down why leaders overcomplicate plans. Clear, concise communication is framed as binary. Learn about the readback tool, real-world examples where it saved time and money, and simple tactics to test and improve your messages.
20 snips
Mar 24, 2026 • 23min
Stop Saying “I Have To” (This Changes Everything)
J.P. Dinnell, Chief Training Officer and former Navy SEAL instructor, shares a mindset shift that changes how you approach work and life. He explores swapping “I have to” for “I get to.” Short stories from SEAL training, leadership tone-setting, reframing hardship, and practical language hacks are discussed in crisp, actionable conversation.
Mar 17, 2026 • 25min
If You Can’t Control Your Emotions, You Can’t Lead
Jocko Willink, retired Navy SEAL officer and leadership instructor, shares hard-earned lessons on staying calm under pressure. He explains detachment, the mantra “relax, look around, make a call,” and why yelling destroys trust. Short stories show how calm thinking saves lives, how to spot red flags, and how to recover with ownership and simple protocols.
Mar 9, 2026 • 25min
Great Leadership Isn’t What You Think
In this episode, Jocko Willink discusses the importance of learning what truly matters and how to approach challenges with sound "decision making". He shares insights on building "trust" within a team and navigating situations involving "risk". This conversation offers valuable "advice" for fostering "personal growth" and effective "problem solving" in any endeavor.Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/
Mar 2, 2026 • 23min
How Leaders Win Argument (and Lose Everything Else)
Most people think “winning” means being right. But in leadership, being right can cost you something far more valuable: leadership capital.In this episode, Jocko Willink, Leif Babin, Jamie Cochran break down the cost of being right—how “I told you so” moments drain trust, damage relationships, and turn small disagreements into long-term friction. We’ll show you how to stay detached, control the ego response, and use the indirect approach (questions, not lectures) to help others reveal the truth to themselves—without you cashing in relationship equity for a temporary win.Key ideas discussed:Why being right can reduce leadership capital“Win the relationship, not the argument”When it does matter to dig in (high-stakes decisions) vs. when it doesn’t (most daily disagreements)Tactical win vs. strategic loss in business and team dynamicsHow “micro” ego-flexes slowly boil the relationship over timeA practical action drill: detach, step back, and ask, “What outcome are we trying to solve together?”If you lead people—at work, at home, or on a team—this is a simple mindset shift that will immediately improve your communication, trust, and influence.👉 Send us the leadership challenges you’re facing so we can target future episodes.✅ Free resources: echelonfront.com🎓 Go deeper: Extreme Ownership Academy (online training)#ExtremeOwnership #Leadership #Communication #ConflictResolution #StoicLeadership #Management #TeamLeadership #EmotionalIntelligence #EchelonFront
5 snips
Dec 12, 2025 • 26min
The 8 Steps Every New Venture Needs (Or You Will Fail)
Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownTurn that big idea into a real mission—without blowing up your life in the process. In this episode of the Lead.WIN. Podcast, we break down how to start a new venture the smart way: whether you want to launch a business, make a career change, enlist in the military, or pursue a big personal goal.Leif Babin and Sean Glass unpack how risk mitigation actually enables you to be default aggressive—by taking iterative steps, gathering intel, and avoiding the “all in, second mortgage, quit your job tomorrow” trap. They share the early days of Echelon Front, what it really took to build it, and why your mission must be bigger than “I hate my boss.”You’ll learn how to:Clarify your mission, purpose, and long-term goalsTake the smallest step in the right direction (and then reassess)Use Extreme Ownership to handle setbacks and failureKeep things simple in your startup or new pathRun a pros and cons list and gather real-world intel before you jumpIf you’re thinking about starting a business, changing careers, or rebooting your life path, this episode will help you lead and win on that journey.


