Lead. Win. - An Extreme Ownership Podcast How Great Leaders Tell the Brutal Truth and Get Everyone On Board
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Apr 21, 2026 JP Denel, a Naval Special Warfare veteran turned leadership contributor, shares real-world stories and practical guidance on leading through change. They discuss why people resist change. They cover clear, early communication, validating emotions, giving ownership to reduce pushback, and using patience and iterative steps to make transitions stick.
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People Resist Change Even When It's Right
- People naturally resist change even when it's clearly beneficial and the originator loves it.
- Leif notes the person who created the change usually likes it, while everyone else defaults to resisting because they’re comfortable with the status quo.
Tell The Truth And Communicate Early
- Communicate early, often, and truthfully about why change is necessary.
- Jamie recommends engaging impacted people early, telling them the honest problem, and using reflect-and-diminish to acknowledge emotions while reducing their size.
Favorite Restaurant Change Triggered Frustration
- JP described his visceral reaction when his longtime San Diego restaurant changed hands and his favorite dish returned different.
- He used that small frustration to reflect how much harder workplace changes with real impact can be.