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On this week's WP-Tonic round table, we give some insight on how to work with non-profit organizations. How is working with non-profits different than working with clients in the private sector? Our round table of WordPress experts also discusses the best marketing practices for non-profits. Our panel this week: Morten Rand-Hendriksen of Lynda.com Sallie Goetsch of WP Fangirl Jonathan Denwood of WP-Tonic John Lockeof Lockedown Design Show Table of Contents: 0:00 Show Intros 2:02 WordPress Story #1: Does Jetpack slow down a WordPress website? https://mattreport.com/jetpack-speed/ 20:04 WordPress Story #2: How I Built It, Episode 12: Chris Lema and Beyond Good https://howibuilt.it/episode-12-chris-lema-and-beyond-good/ 31:54 Main Topic: Working With Non-Profits 32:02 What is different about working with non-profits vs working with regular businesses? 34:14 How does the non-profit managerial structure affect timelines and the decision making process? 36:44 Jonathan shares a link: How Nonprofits Get really Big from the Stanford Social Innovation Review https://ssir.org/articles/entry/how_nonprofits_get_really_big 40:29 What unique challenges do non-profits have in establishing and achieving their marketing goals? 44:50 How do non-profits find their target segments? How do you define personas and develop a content strategy to reach those target personas? 48:38 What are some examples of non-profits that are doing a great job with marketing? 51:55 What are some things that non-profits need to focus on when it comes to their website and digital marketing? 56:20 Podcast outros 58:49 YouTube bonus content 58:55 More thoughts on marketing for non-profits 1:05:00 John's experience with non-profits 1:09:20 Quick advice on discounting and pro bono 1:09:50 Some non-profits may be in a better position to pay you than regular businesses. 1:11:27 Building up good will in the community by working with non-profits in your community. ========================== LInks mentioned during the show: If You Want Results, Think About How You Post and Share Content http://tacticalsocialmedia.org/post-share-content-matters/ Ladies Learning To Code http://ladieslearningcode.com/ Black Girls Code http://www.blackgirlscode.com/ WEAVE, Inc. http://www.weaveinc.org/ ========================== Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/142-working-with-non-profits-wordpress/ ========================== Subscribe to WP-Tonic on iTunes and leave us a review! https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

We talk with Heather about the life-cycle of web agencies, marketing, social media, and client relationships. How do Heather and her team find the right type of clients to work with?  Why is it important to develop strong ongoing relationships in your local business community? I really enjoyed our chat with Heather. I could see why she has been so successful in driving her agency forward. The WordPress community has also been a key in building her business to its present level. Episode 141 Table of Contents 0:00 Podcast Intros 1:33 Who does Blue Steele Solutions serve and how did they find their niche? 3:37 How does Blue Steele Solutions determine what clients are going to be a good fit? 5:40 What is the value in nurturing long-term relationships with clients? 8:55 Launching the website is not the end of the project, it's the beginning. 9:34 How did Blue Steele Solutions grow? What is Heather's origin story? 12:31 How does being active in the local community benefit Heather's business? 15:57 What are some of the mistakes that people make when outsourcing their marketing? 19:40 SEO is more than a one-time check-it-off-the-list thing. How do you select a reputable marketing or SEO company? 23:20 What goes into building a brand? 26:40 What can you do to attract great clients? 29:05 The realities of digital outreach, and benefits of having a realistic traffic plan. 34:52 How did Heather decide on WordPress as a platform? What are the benefits of WordPress over other web platforms? 38:24 How do you build up community? In person or digitally? 39:47 Podcast outros =============== Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/141-heather-steele-blue-steele-solutions/ =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =================== WP-Tonic is the publisher of a twice weekly WordPress podcast where we talk with some of the most successful people in WordPress development, business, and online marketing.

In this WP-Tonic round-table we look at WordPress and security with an excellent panel of WordPress community experts. Our panel this week: Brian Jackson from https://woorkup.com/ and https://kinsta.com/ Sallie Goetsch from https://wpfangirl.com/ Jackie D'Elia from https://jackiedelia.com/ Jonathan Denwood from https://www.wp-tonic.com/ John Locke from Lockedown SEO Episode 140 Table of Contents 0:00 Podcast intros 1:50 WordPress Security – 18+ Steps to Lock Down Your Site https://kinsta.com/blog/wordpress-security 3:12 Learning From Buggy WordPress Wp-login Malware https://blog.sucuri.net/2016/10/learning-buggy-wordpress-wp-login-malware.html 6:49 Updating your WordPress plugins is one of the most important things you can do 10:22 Test all plugin and theme updates on a staging server 12:25 Surviving Electmageddon: Protecting against a wave of DNS outages https://www.wordfence.com/blog/2016/11/surviving-electmageddon-protecting-wave-dns-outages/ (DDoS attacks and advantages of having a secondary DNS server) 17:34 Securing WordPress from the Start https://ithemes.com/2016/11/02/securing-wordpress/ 21:29 It's a good idea to have redundant backups for your website. You can't have enough of these. 24:35 What is one WordPress security tip that you should use right from the start? 25:48 Brian has a story about what sort of long-lasting damage to your SEO a single hack can produce. 27:20 Cleaning Up a Massive Negative SEO Attack with Web CEO https://woorkup.com/cleaning-negative-seo-attack-web-ceo/ 29:52 Changing the default login URL can prevent automated attacks. Also, always use strong passwords. 31:11 Always check your code for hidden backlinks to spam sites. 32: 35 We discuss Negative SEO. 33:12 Linkpocalypse Now – The Horror of Negative SEO http://www.jacobking.com/negative-seo-truth 35:05 Limit the login attempts people can make to prevent a brute force attack. Consider two-factor authentication for logins. 36:16 Deactivate and delete any themes and plugins you're not using. Don't use the automatic WordPress install scripts that your hosting company provides. 38:24 Many people use weak passwords, and that's why they get hacked. 40:37 Install an audit log so you can see what activity is happening on your site. Clients will often be freaked out by how often the site is scanned. 42:25 Don't use themes where plugins are bundled into the theme (like on ThemeForest) https://www.lockedownseo.com/why-we-shouldnt-bundle-wordpress-plugins-in-themes/ 43:37 Do not allow everyone on your site to have Administrator access 46:15 XML-RPC: What is it? Why should you limit it's use? HOw do hackers use it? 49:03 Be careful about using public Wi-Fi to FTP or login to your site. Always use HTTPS on your site to encrypt your password when logging in publicly. 52:01 Use a virus scan on your own computer. Your computer can be an attack vector. Keep your version of PHP and MySQL versions up to date on your hosting account. 53:48 Shared hosting is not the most secure option for hosting. Large companies with internal IT departments are also prime for attack. 57:43 How much resistance is there with getting clients on board with WordPress security best practices? 1:02:44 If possible, use a service like LastPass to use strong passwords. https://www.lastpass.com/ 1:03:40 Podcast outros =============== Other lInks mentioned during the show: Maximum Overdrive (imdb) http://www.imdb.com/title/tt0091499/ rmoov - The Backlink Removal Tool That Helps You Clean Up Bad Links https://www.rmoov.com/index.php Unmasked: What 10 million passwords reveal about the people who choose them https://wpengine.com/unmasked/ WP White Security https://www.wpwhitesecurity.com/ WP Security Audit Log https://www.wpsecurityauditlog.com/ Co-Authors Plus https://wordpress.org/plugins/co-authors-plus/ iThemes Security https://ithemes.com/security/ Google Authenticator https://wordpress.org/plugins/google-authenticator/ WP Clef https://wordpress.org/plugins/wpclef/ KeyCDN https://www.keycdn.com/ =============== For bonus content on this episode, go to the WP-Tonic website: https://www.wp-tonic.com/podcast/140-best-practices-for-wordpress-security/ =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =================== WP-Tonic is a both a WordPress maintenance and support service, and publisher of a twice weekly WordPress podcast where we talk with some of the most successful people in WordPress development, business, and online marketing.

In episode 139, we interview Robert Abela, founder of WP Security Audit Log, a leading WordPress auditing plugin. Robert's blog at WP White Security is a great resource for learning more about WordPress security best practices. Robert focuses on explaining website security in a way that non-technical people can understand. Resources: WP White Security https://www.wpwhitesecurity.com/ WP Security Audit (WordPress plugin) https://www.wpsecurityauditlog.com/ WP Security Bloggers (Aggregate feed) http://www.wpsecuritybloggers.com/ Episode 139 Table of Contents 0:00 Intros /What Robert does. 3:24 Why does WordPress have a reputation for being insecure. 5:55 Many attacks are bots looking for weak credentials or plugins that have not been updated. 8:16 Many people make a living just configuring Wordfence, Sucuri, and iThemes Security. 9:12 Security plugins are a tool, not a 100% guarantee you won;t be hacked. 14:35 Why are audit logs important? And are website owners ever surprised how much activity there is on their site? 18:58 What advice would Robert give business owners when they go to build a website? 23:51 You must pay attention to everything that touches your website, not just WordPress components 29:21 Podcast Outros   ===================   Links mentioned during the show: Get Your Website on Google’s First Page – An Email Exchange with a SEO Specialist, or Not? https://www.wpwhitesecurity.com/wordpress-security/your-website-google-first-page-email-exchange-seo-specialist/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is a both a WordPress maintenance and support service, and publisher of a twice weekly WordPress podcast where we talk with some of the most successful people in WordPress web development, business, and digital marketing.

We talk about CSS, Flexbox, CS Grids, CSS frameworks like Bootstrap and Foundation, Sass and other CSS pre-processors. Our panel this week: Alex Denning from https://alexdenning.com/ and https://masterwp.co/ Jackie D'Elia from https://jackiedelia.com/ Sallie Goetsch from https://wpfangirl.com/ Jonathan Denwood from https://www.wp-tonic.com/ John Locke from Lockedown SEO   Episode 138 Table of Contents 0:00 Podcast Intros. 1:49 WordPress New Story #1: The Wix Mobile App, A WordPress Joint https://ma.tt/2016/10/wix-and-the-gpl/ 8:07 WordPress Story #2: Lessons from failing to sell WordPress themes at the start of the gold rush https://alexdenning.com/lessons-sell-wordpress-themes/ 25:08 Main Topic: All About CSS 25:26 What things do you find frustrating about CSS? 27:18 How has CSS changed over the years? 30:16 Flexbox, and the CSS problems it has solved 34:44 The browsers that tend to have browser quirks in 2016/2017 37:02 Do CSS Frameworks make front-end development easier or harder? 42:31 Jackie's workflow with Sass and PostCSS. 50:47 John is still old-school with CSS. 51:48 Sallie's workflow and where she wants to go. 53:40 Email is the final frontier for relatively easy CSS support. 58:47 When will CSS Grid be supported in the majority of browsers? 1:02:39 What are some innovative uses of CSS you have seen this year? 1:07:40 Podcast outros   =================== Links Mentioned During Episode 138:   A Complete Guide to Flexbox https://css-tricks.com/snippets/css/a-guide-to-flexbox/   Using CSS Flexible Boxes https://developer.mozilla.org/en-US/docs/Web/CSS/CSS_Flexible_Box_Layout/Using_CSS_flexible_boxes   Flexibility: A JavaScript polyfill for Flexbox https://github.com/jonathantneal/flexibility   Sass: Syntactically Awesome Style Sheets http://sass-lang.com/   Grunt: The JavaScript Task Runner http://gruntjs.com/   Gulp: The streaming build system http://gulpjs.com/   Animate.css https://daneden.github.io/animate.css/   A Complete Guide to (CSS) Grid https://css-tricks.com/snippets/css/complete-guide-grid/   CSS Grid Layout Module Level 1 https://www.w3.org/TR/2016/CR-css-grid-1-20160929/   Target Safari 7.1 and 8.0 CSS Styles (OSX Yosemite) https://www.lockedownseo.com/target-safari-7-1-and-8-0-css-styles-osx-yosemite/   Bootstrap http://getbootstrap.com/   Foundation by Zurb http://foundation.zurb.com/   High Performance Responsive Design by Tom Barker (O'Reilly Media) http://shop.oreilly.com/product/0636920033103.do   Genesis Framework http://my.studiopress.com/themes/genesis/   PostCSS: A tool for transforming CSS with JavaScript http://postcss.org/   node-css-mqpacker https://github.com/hail2u/node-css-mqpacker   Less http://lesscss.org/   Codekit https://codekitapp.com/   PHPStorm IDE https://www.jetbrains.com/phpstorm/   Grid by Example http://gridbyexample.com/   Perch: The really little content managment system https://grabaperch.com/   Some Innovative Codepen Examples http://codepen.io/khadkamhn/pen/amzWKv http://codepen.io/FelixRilling/pen/vEKGC Jen Simmons: Revolutionize Your Page: Real Art Direction on the Web http://jensimmons.com/presentation/revolutionize-your-page-real-art-direction-web   Creating Responsive Shapes With Clip-Path and Breaking Out of the Box https://www.smashingmagazine.com/2015/05/creating-responsive-shapes-with-clip-path/   CSS Shapes Module Level 1 https://drafts.csswg.org/css-shapes-1/   Carousels Don't Have to be Complicated http://mediatemple.net/blog/tips/carousels-dont-have-to-be-complicated/   2015.DConstruct.org http://2015.dconstruct.org/ =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is a both a WordPress maintenance service, and publisher of a twice weekly WordPress podcast where we talk with some of the most successful people in WordPress development, business, and online marketing.  

We put the spotlight on our panelist Sallie Goetsch. Sallie has been involved with the web since it's beginnings in the early 1990s, as well as a career in academia. She talks about these subjects, the WordPress community, living in the UK, and Greek philosophy in this very special episode of WP-Tonic.   Sallie is also the organizer of the East Bay WordPress Meetup and a valued member of the WordPress community.   http://www.meetup.com/Eastbay-WordPress-Meetup/ https://www.wpfangirl.com/ Episode 137 Table of Contents 0:00 Intros 1:42 How did Sallie first get into web development? 4:01 Sallie's early experiences with WordPress 5:07 How Sallie got involved with the East Bay WordPress Meetup 6:52 What are the biggest changes Sallie has seen in the web since the early 1990s? 9:27 What Sallie remembers about the Web Standards Movement. 10:05 Are we still addressing the same concerns on the web as we were ten and twenty years ago? 11:18 How is the web community progressing on making accessibility a priority? 12:43 What advice would Sallie give to people just starting out in web development today? 17:16 Some quick pricing advice. 17:35 Is there anything different about WordPress in comparison to other web communities? 20:46 Are there problems in the larger overall web community when it comes to discrimination? 24:25 Why Sallie left academia. 25:51 Differences with living in the UK and the US. 30:51 Sallie's advice on prequalifying clients. 34:18 Does your physical location make a difference in being able to do business? 37:17 Will the San Francisco WordCamp be brought back anytime soon? 38:47 Jonathan and Sallie have stories about travelling in the winter. 40:20 What does Sallie see happening with WordPress? 45:18 Podcast outros =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 ===================   WP-Tonic is a both a WordPress maintenance service, and publisher of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development, business, and online marketing.

In this episode we discuss WordCamp Sacramento 2016, about half of the normal WP-Tonic round-table panel were presenting at this year’s Sacramento WordCamp event and we all had a great-time. We would like to say that Jennifer Bourn, the organizing team and the weekend’s volunteers did an amazing job!   Everyone on our panel this week was in attendance at WordCamp Sacramento 2016. Sallie, Kim, and Jonathan all gave presentations as speakers, and John was part of the organizing team. Here is our recap of Sacramento WordCamp 2016. Episode 136 Table of Contents 0:00 Intros 2:01 WordPress News Story #1: 25 Things I Learned as an Organizer of a WordCamp by SanJeev Mishra https://sanjeevmishra.com/things-learnt-wordcamp-nashik-2016/ 14:15 WordPress News Story #2: WP REST API Content Endpoints Officially Approved for Merge into WordPress 4.7 https://wptavern.com/wp-rest-api-officially-approved-for-merge-into-wordpress-4-7 21:04 Main Story: Recap of WordCamp Sacramento 2016 21:28 Sallie's presentation on Flexbox and what other presentations she enjoyed 23:05 Kim's presentation on Learning Management Systems and the hallway track 26:03 What presentations Jonathan enjoyed on Saturday 31:16 Sallie's observations from the Happiness Bar on Sunday 33:49 The presentations John saw during WordCamp weekend 35:34 The surprising thing John and the Beaver Builder team have in common 36:07 The positive reactions everyone had from this WordCamp 38:31 John's interesting takeaways from the Happiness Bar 41:09 Kim's takeaways from WordCamp Sacramento 2016 42:05 Audience reactions to Jonathan's presentation on podcasting with WordPress 44:08 When to expect WordCamp Sacramento 2017 45:17 Podcast outros   =================== Links mentioned during the show: Sacramento WordCamp 2016 https://2016.sacramento.wordcamp.org/ Tate Barber: My Time At WordCamp Sacramento https://medium.com/@tatemz/my-time-at-wordcamp-sacramento-490202b587a5#.yazwfp1ov   ===================   Find more bonus content for this episode at the WP-Tonic website: https://www.wp-tonic.com/podcast/136-wordcamp-sacramento-2016-review/   ===================   Subscribe to WP-Tonic on iTunes   https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =========== WP-Tonic is a WordPress support and maintenance service, and publishers of a twice weekly business-focused WordPress podcast where we talk with some of the most successful people in WordPress development, business, and online marketing.      

What can I say about Beka apart from "cool". She is the lead WooCommerce developer at SkyVerge, who have built a great reputation not only for their work with WooCommerce, but the way they do business. In this interview we cover quite a large landscape of topics however we mostly talk about eCommerce and what Beka has learned about this subject over the past 5 years! SkyVerge https://www.skyverge.com/ Sell With WP https://www.sellwithwp.com/ Episode 135 Table of Contents: 0:00 Intros 1:48 How did Beka first get into web development? 3:17 What were the early days of SkyVerge like? How does it compare to where SkyVerge is now? 4:35 More about how the Jilt app solves cart abandonment and increases revenue. 6:25 How does third-party development factor into the growth of a platform or ecosystem? 8:30 How important is to experience ecommerce as a merchant before you approach it as a developer? 9:47 How did the acquisition of WooCommerce by Automattic affect the WooCommerce development ecosystem? 11:05 Do you see WooCommerce becoming part of WordPress.com at some point? 12:10 Is there a methodology to setting a price for plugins at SkyVerge? 13:39 What is new in WooCommerce Memberships? 17:23 Beka's Real-Life Oregon Trail 19:23 How are the web development cultures different between Shopify and WooCommerce? 25:34 Where do you see ecommerce going overall? 28:27 Does WooCommerce do a disservice by marketing the base-plugin as free? 30:57 How does WooCommerce handle enterprise level traffic? What are the upper limits of continuous orders WooCommerce can actually handle? 34:34 How is the REST API transforming WooCommerce? What things are possible now that were not possible before? 38:24 Podcast Outros   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/135-beka-rice-skyverge/   ============== Subscribe to us on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 ========= Links mentioned during the show: WooCommerce https://woocommerce.com/ Shopify https://www.shopify.com/ Jilt: Abandoned cart recovery for Shopify and WooCommerce https://jilt.com/ Spreedly https://www.spreedly.com/ Automattic https://automattic.com/ WooCommerce Memberships https://woocommerce.com/products/woocommerce-memberships/ The Oregon Trail https://archive.org/details/msdos_Oregon_Trail_The_1990 https://en.wikipedia.org/wiki/The_Oregon_Trail_(video_game) WP REST API http://v2.wp-api.org/ Magento https://magento.com/ WooCommerce Holiday Selling Tips 2016 https://woocommerce.com/holiday-tips-2016/ MailChimp Holiday Tips http://mailchimp.com/holiday-tips/  

This week, our panel examines tools and tips for podcasting With WordPress. We look at why you might consider starting a podcast and the tools and services that you should consider using.   In EP134, we discussed podcasting with WordPress: what you need to know, tools to help you, and tips from our panel members on how to launch a new podcast. We went over what podcasting equipment you'll need, the best podcasting microphone to get started with, useful podcasting software and storage services, and the best podcasting themes and plugins for WordPress.   Our panel this week: Brian Lee Jackson of Kinsta.com and Woorkup.com Sallie Goetch of WPFangirl Jackie D'Elia of Jackie D'Elia Designs Jonathan Denwood of WP-Tonic and the Mail-Right Show John Locke of Lockedown Design   Episode 134 Table of Contents 0:00 Intros 2:15 WordPress Story #1: GoDaddy's New Primer Theme Approved on WordPress.org in Same Day http://wpin.me/godaddy-wordpress-theme-approved-same-day https://wptavern.com/godaddys-new-primer-theme-bypasses-theme-review-queue-highlights-bottlenecks-in-review-process 9:27 WordPress Story #2: Three Articles Addressing the WordPress Community Goodbye WordPress http://jamesdalman.com/goodbye-wordpress/ Hey WordPress Community, Stop Being A Fan And Start Doing https://surefirewebservices.com/hey-wordpress-community-stop-fan-start/ What Does Any of this Fuss Have to do with WordPress? https://www.wpfangirl.com/2016/what-does-any-of-this-fuss-have-to-do-with-wordpress/ 26:59 WordPress Story #3: The Days of Creating Child Themes for Simple CSS Changes May Soon Be Over https://wptavern.com/the-days-of-creating-child-themes-for-simple-css-changes-may-soon-be-over   40:26 Main Topic: WordPress Podcasting Tools and Tips 40:44 The first things Brian would do if he were starting a podcast. What are the first two items he would figure out? 42:19 What is the business value in podcasting? 44:00 What's a good microphone to start with? What does the panel use? 44:58 Podcasting is hard to do. Expect to spend a lot of time on it. 45:37 The best way to get started with podcasting is to appear on someone else's podcast. 47:15 What Jackie has learned from launching her own podcast. 51:31 What about transcriptions for podcasts? What is a good service for podcast transcriptions? 53:28 Things that Jonathan has learned from doing the WP-Tonic podcast for the last two years. 55:46 Why would you want to use a service like Libsyn to host your audio files? 57:08 There is power in building a podcasting audience. 59:05 What are the things that Brian looks at when considering subscribing to a podcast? 1:02:15  Consistency of schedule is one of the most important factors in growing a podcast. 1:03:09 School of Podcasting and other resources 1:06:43 The last 10% of sound quality will cost you a lot of time and money. 1:09:34 How did Jackie decide what themes or plugins to use for her WordPress podcast website? 1:11:15 Does the length of a podcast affect whether you listen to a podcast or not? 1:14:50 What has regenerated podcasting in the last few years? 1:15:58 You really don't want to host your own audio files on your WordPress site. 1:17:31 The Smart Podcast Player for WordPress (by Pat Flynn) 1:18:51 The Blubrry PowerPress plugin does some pretty cool stuff. 1:21:42 Some more plugins and podcasting themes that we haven't mentioned yet. ===============   Find Additional Bonus Content at: https://www.wp-tonic.com/podcast/134-podcasting-with-wordpress/   ===============   Links mentioned during the show The Iceberg of Life by Cory Miller http://corymiller.com/the-iceberg-of-life/ This Is About The Time I Chose Not To Die by Mike Monteiro https://medium.com/@monteiro/this-is-about-the-time-i-chose-not-to-die-3c2cc97cf769#.8bbo2uv1a The Truth https://www.youtube.com/watch?v=fhnN9bBSVbI Audio Technica ATR2100 Microphone https://www.amazon.com/Audio-Technica-ATR2100-USB-Cardioid-Dynamic-Microphone/dp/B004QJOZS4 Rode Podcaster Mirophone https://www.amazon.com/Audio-Technica-ATR2100-USB-Cardioid-Dynamic-Microphone/dp/B004QJOZS4 Rode Shockmount for Podcaster Microphone https://www.amazon.com/gp/product/B000WA8KYG/ Rode Swivel Boom Arm for Studio Microphone https://www.amazon.com/gp/product/B001D7UYBO/ Rode Wind Shield https://www.amazon.com/gp/product/B0002DUVU4/ Blue Yeti Microphone https://www.amazon.com/Blue-Yeti-USB-Microphone-Silver/dp/B002VA464S Rethink.fm - The Forward Thinking Podcast About Web Design and Front-End Development in WordPress http://rethink.fm/ Libsyn https://www.libsyn.com/ Blubrry PowerPress Podcasting plugin https://wordpress.org/plugins/powerpress/ Blubrry Podcasting Services https://www.blubrry.com/ How I Built It - A podcast about building things on the web https://howibuilt.it/   Rev https://www.rev.com/ Timelines of Success (click the Podcasting Resources link in the sidebar) http://timelinesofsuccess.com/ 5by5 Network http://5by5.tv/ Back To Work http://5by5.tv/b2w Roderick on the Line http://www.merlinmann.com/roderick/ Relay.fm https://www.relay.fm/ Soundcloud https://soundcloud.com/ GoodStuff.fm http://goodstuff.fm/ School of Podcasting http://schoolofpodcasting.com/ Media Go by Sony http://mediago.sony.com/enu/download Multiplicity (IMDB) http://www.imdb.com/title/tt0117108/ Stitcher https://www.stitcher.com/ The Audacity to Podcast - A how-to podcast about pocasting and using Audacity https://theaudacitytopodcast.com/ Smart Podcast Player https://smartpodcastplayer.com/ Seriously Simple Podcasting https://wordpress.org/plugins/seriously-simple-podcasting/ Libsyn Podcasting Plugin for WordPress https://wordpress.org/plugins/libsyn-podcasting/ Appendipity Themes: WordPress podcasting themes https://www.appendipity.com/   =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 ===========   WP-Tonic is a WordPress support and maintenance service, and publishers of a twice weekly business-focused WordPress podcast where we talk with some of the most successful people in WordPress development, business, and online marketing.  

133 WP Tonic Interview with Kai Davis Outreach Consultant & Author We talk with consultant Kai Davis about podcast outreach and other forms of marketing. http://kaidavis.com/ Episode 133 Table of Contents 0:00 Intros 2:20 How does choosing a niche help you as consultant? How do you choose that niche? 3:56 Kai recommends The Positioning Manual by Phillip Morgan https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/ 4:33 What is digital outreach? How does digital outreach help you as a consultant? 6:41 Aligning the needs of the audience builder, the audience, and the audience guest (the outreaching business). How do you figure out how to align values for all three? 9:38 How important is it to nurture relationships within your industry? 10:56 Consulting is not a zero-sum game. 11:31 What prevents consultants from creating educational assets that will be valuable lead magnets? 15:49 Why it's vital to build a product ladder to allow people to engage with you at every price point. 18:08 Why is podcast outreach more important now than a few years ago? 20:55 It takes repetition for people to remember your brand. 21:44 Is appearing on other people's podcast a great way to get your feet wet before starting your own branded podcast? 24:24 What is the hidden benefit of having a podcast with guest interviews? 25:54 What is the Double Your Freelancing Academy? And what are some common mistakes that freelancers make? 28:55 Kai's background in consulting, and what would he tell his younger self about consulting? 33:34 Without clear positioning, it will be very hard to raise your rates or get return business. 35:47 How does Kai balance organic SEO and paid traffic? What changes does he see coming to both of these? 37:48 Without proper positioning, you are magnifying your problems in public. 38:21 Kai has a amazing story about spending money on advertising without having the other pieces in place. 40:05 Podcast outros. Find Kai at: http://freeoutreachcourse.com/ and http://doubleyouraudience.com/advice/   Find bonus content from this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/133-kai-davis-digital-outreach-podcast/   ===========   Links and resources mentioned during the episode: The Positioning Manual by Phillip Morgan https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/ Free Outreach Course http://freeoutreachcourse.com Expensive Problem https://expensiveproblem.com/ Kai Davis Courses and Books http://doubleyouraudience.com/courses/ Just Fucking Ship by Amy Hoy https://unicornfree.com/just-fucking-ship/ The Outreach Blueprint http://doubleyouraudience.com/outreach-blueprint/ Double Your Frelancing Academy https://doubleyourfreelancing.com/academy/ Brennan Dunn http://brennandunn.com/ https://twitter.com/brennandunn Double Your Freelancing (Website) https://doubleyourfreelancing.com/ Double Your Freelancing Rate (The Book) https://doubleyourfreelancing.com/rate/ Kai Davis Ask Me Anything http://doubleyouraudience.com/ama/   ===========   WP-Tonic is a WordPress support service, and also publishers of a twice weekly business-focused WordPress podcast where we talk with some of the most successful people in WordPress development and online marketing.   =========== Leave us a review on iTunes! We'd love a detailed review. https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2