142 How to Successfully Work With Non-Profits

On this week's WP-Tonic round table, we give some insight on how to work with non-profit organizations. How is working with non-profits different than working with clients in the private sector?

Our round table of WordPress experts also discusses the best marketing practices for non-profits.

Our panel this week:

Morten Rand-Hendriksen of Lynda.com
Sallie Goetsch of WP Fangirl
Jonathan Denwood of WP-Tonic
John Lockeof Lockedown Design

Show Table of Contents:
0:00 Show Intros
2:02 WordPress Story #1: Does Jetpack slow down a WordPress website?
https://mattreport.com/jetpack-speed/

20:04 WordPress Story #2: How I Built It, Episode 12: Chris Lema and Beyond Good
https://howibuilt.it/episode-12-chris-lema-and-beyond-good/

31:54 Main Topic: Working With Non-Profits
32:02 What is different about working with non-profits vs working with regular businesses?
34:14 How does the non-profit managerial structure affect timelines and the decision making process?
36:44 Jonathan shares a link: How Nonprofits Get really Big from the Stanford Social Innovation Review
https://ssir.org/articles/entry/how_nonprofits_get_really_big

40:29 What unique challenges do non-profits have in establishing and achieving their marketing goals?
44:50 How do non-profits find their target segments? How do you define personas and develop a content strategy to reach those target personas?
48:38 What are some examples of non-profits that are doing a great job with marketing?
51:55 What are some things that non-profits need to focus on when it comes to their website and digital marketing?
56:20 Podcast outros
58:49 YouTube bonus content
58:55 More thoughts on marketing for non-profits
1:05:00 John's experience with non-profits
1:09:20 Quick advice on discounting and pro bono
1:09:50 Some non-profits may be in a better position to pay you than regular businesses.
1:11:27 Building up good will in the community by working with non-profits in your community.

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LInks mentioned during the show:

If You Want Results, Think About How You Post and Share Content
http://tacticalsocialmedia.org/post-share-content-matters/

Ladies Learning To Code
http://ladieslearningcode.com/

Black Girls Code
http://www.blackgirlscode.com/

WEAVE, Inc.
http://www.weaveinc.org/

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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/142-working-with-non-profits-wordpress/

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