

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Jan 30, 2018 • 24min
Episode 011: How the Brokerage Model will change; Garyvee, Pete Flint, Ryan Serhant
Subscribe to our channel: http://bit.ly/2fthN4n
Location Shoot: Residences at 66 High Street http://bit.ly/66highstweb
Our Word: How the Brokerage Model will change
Article: http://bit.ly/InmanPeteFlint
Final Word: No Final Word today just be sure to comment which brokerage you think will fall first! And send in your final word for next week's episode!
*to submit a Final Word*
1.) Use the comment section below on this video or any other episode.
- or -
2.) Email either byron@oneandcompany.com or nicole@oneandcompany.com [subject: Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Jan 11, 2018 • 17min
Episode 010: 3 Sales Skills You Need to Improve Lead Conversion & Tough Sales
Subscribe to our channel: http://bit.ly/2fthN4n
Location Shoot: Residences at 66 High Street http://bit.ly/66highstweb
Our Word: 3 Sales Skills You Need to Improve Lead Conversion by @TomFerry
Article: https://www.inman.com/2017/12/29/3-sales-skills-need-improve-lead-conversion-2/
Tim Grover's Relentless: From Good to Great to Unstoppable
https://www.amazon.com/Relentless-Unstoppable-Tim-S-Grover/dp/1476714207
Final Word: From Anthony Boelens https://www.instagram.com/anthony_boelens1/ "How do you explain to a seller that has the largest one story home in the neighborhood and at average price per square foot will put them well over the neighborhood average and be tough to sell?"
*to submit a Final Word*
1.) Use the comment section below on this video or any other episode.
- or -
2.) Email either byron@oneandcompany.com or nicole@oneandcompany.com [subject: Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Dec 14, 2017 • 19min
Episode 009: Requests Buyers Shouldn't Make & Bitcoin
Subscribe to our channel: http://bit.ly/2fthN4n
Our Word 1: 7 Repair Requests Buyers Should Never Make
Article: https://www.inman.com/2017/11/30/7-repair-requests-buyers-should-never-make/
Final Word - from our own Briana Cabral …. Will we be buying houses with Bitcoin in the future?
*to submit a Final Word*
1.) Use the comment section below on this video or any other episode.
- or -
2.) Email either byron@oneandcompany.com or nicole@oneandcompany.com [subject: Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Dec 14, 2017 • 19min
Episode 008: Videos for Real Estate
Subscribe to our channel: http://bit.ly/2fthN4n
Our Word 1: 9 Tips to Dominate Video Marketing
Article: https://www.inman.com/2017/11/13/9-ti...
Final Word - from Tom Toole check out tom's take below https://www.youtube.com/playlist?list...
*to submit a Final Word*
1.) Use the comment section below on this video or any other episode.
- or -
2.) Email either byron@oneandcompany.com or nicole@oneandcompany.com [subject: Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Nov 20, 2017 • 15min
Episode 007: Amazon AR View & Shutting Down RPR
Subscribe to our channel: http://bit.ly/2fthN4n
Our Word 1: Re-decorate your whole home with Amazon AR View
Article: https://www.producthunt.com/posts/ama...
Our Word 2: It’s time to shut down RPR.
Article:https://www.inman.com/2017/11/03/the-...
Final Word - QUESTION: If you could only pick ONE, which option would you choose to market your property?
A. High-end video with actors/actress
B. Matarport
*to submit a Final Word*
1.) Use the comment section below on this video or any other episode.
- or -
2.) Email either byron@oneandcompany.com or nicole@oneandcompany.com [subject: Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor

Nov 13, 2017 • 20min
Episode 006: Trump's Tax Plan & Opioids in Real Estate
Subscribe to our channel: http://bit.ly/2fthN4n
Our Word 1: Will Trump’s tax plan cause wealthy homeowners to pay more?: https://www.inman.com/2017/11/02/trum....
Our Word 2: Is the opioid crisis causing a threat to real estate agents?
Article: http://realtormag.realtor.org/daily-n...
Final Word: The Keir Weimer Team of Select Sotheby's International Realty: https://www.facebook.com/thekeirweime...
*to submit a Final Word*
1.) Use the comment section below on this video or any other episode.
- or -
2.) Email either byron@oneandcompany.com or nicole@oneandcompany.com [subject: Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhite...

Nov 6, 2017 • 18min
Episode 005: How Agent's Should Prepare For Natural Disasters & 2018 Real Estate Market
Subscribe to our channel: http://bit.ly/2fthN4n
Our Word: How could real estate better prepare for natural disasters?: https://www.inman.com/2017/11/01/how-...
Final Word: What does the 2018 real estate market look like?
This episode's Final Word came from Peter Costakos of Cross Country Mortgage.
Connect with Peter:
Peter.Costakos@myccmortgage.com
*to submit a Final Word*
1.) Use the comment section below on this video or any other episode.
- or -
2.) Email either byron@oneandcompany.com or nicole@oneandcompany.com [subject: Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhite...

Oct 27, 2017 • 20min
Episode 004: Amazon Key & Merging Real Estate
Subscribe to our channel: http://bit.ly/2fthN4n
Our Word: Amazon Key
Inman Article: https://www.inman.com/2017/10/25/amaz...
Final Word: How will the merging of large real estate teams and online brokerage models impact the big box brokerages?
This episode's Final Word came from Jeremy Cady of Keller Williams with teams in ATL and JAX.
Connect with Jeremy:
http://www.jeremycadygroup.com/
https://www.facebook.com/jeremy.cady.9
*to submit a Final Word*
1.) Use Comments Below
2.) email either byron@oneandcompany.com or nicole@oneandcompany.com [Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhite...

Oct 19, 2017 • 18min
Episode 003: Physical Real Estate Office Space & Investing in Airbnb Properties
Our Word: The pros and cons of having a physical real estate office. Reaction to Ryan Fitzgerald's article in RealtorMag.
article: http://ypnlounge.blogs.realtor.org/20...
Final Word: How will the sharing economy impact investor habits and their approach to Airbnb?
This episode's Final Word came from Tim Macy of EXP Realty in San Antonio.
Check out Tim's show: https://www.facebook.com/TheTimMacyShow/
*to submit a Final Word*
1.) Use Comments Below
2.) email either byron@oneandcompany.com or nicole@oneandcompany.com [Final Word]
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhite...

Oct 10, 2017 • 21min
Episode 002: Realtor Dress, Stop Zillow Guy Follow-Up & New Agent Tips
Word 1: How real estate agents should dress?
Word 2: A follow-up on the Stop Zillow guy and our Facebook Live debate.
Final Word: If you could go back in time and give your rookie-self 3 pieces of advice, what would it be?
Mashable Article shared on Lab Coat Agents: http://mashable.com/2017/09/26/mark-z...
Inman Article from episode 001: https://www.inman.com/2017/09/28/real...
FB Live with Greg Hague: https://www.facebook.com/stopzillow/v...
Connect with Jason Videna (final word): https://www.facebook.com/jason.videna.1
Final Word Inquiries:
byron@oneandcompany.com
nicole@oneandcompany.com
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhite...


