Mumbrellacast

The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan's figures as being a trustworthy guideline for investment. (3:16) Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It provided another PR challenge for Seven and also provided an insight into how celebrity interviews are negotiated. (15:12) Finally, we interview The Hallway's partner and executive creative director, Simon Lee about the 'Boys Do Cry' campaign that launched this week. (23:27)

Omnicom Media Group appointed OMD managing director, Laura Nice, and OMD chief digital officer, Sian Whitnall as co-CEOs this week, ending several months of industry speculation around who would be replacing Aimee Buchanan who left the agency for GroupM. The big talking is whether or not co-CEOs will work for an agency of OMD's size? (02:57)At the start of the week, SCA released a very brief message announcing that Triple M Breakfast host Lawrence ‘Moonman’ Mooney had departed the show, soon after the departure of Mick Molloy a fortnight ago, with the station then announcing its slate of new ‘Rush Hour’ drive shows locally replacing Molloy. (14:39)Finally, Mumbrella's Olivia Kruimel talks to Flybuys head of digital, Katie James about dealing with more than a third of Australian's data, the challenges of COVID, learnings from the split from Coles and the importance of privacy. (25:02)

Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month ago. The team breaks down the major takeaways, as well as what to expect from the final survey, and the first out of lockdowns for the two markets next month. (03:49). With the end of the year fast approaching, this week has seen a significant amount of brands launching Christmas campaigns in the lead up to post-lockdown festivities Are advertisers tackling this years Christmas ads differently? And how are consumers expected to react as the year closes out? (15:36). Finally, head of content Damian Francis speaks to CarExpert founder and acting CEO, Alborz Fallah, following a recent focus on the automotive media outlet. (23:24).

In this special edition of the Mumbrellacast, Mumbrella editor-at-large and proprietor of Unmade, Tim Burrowes, presents chapter one of his book, Media Unmade.The chapter 'Greg and the Lost Cat' is the first of many to cover the story of Australian media's most disruptive decade, as told by Burrowes.

Early Monday morning, Seven West Media announced that it had entered into a conditional agreement to acquire Prime Media Group, in a deal worth $131.9 million and includes businesses and related assets of Prime. (02:58) Australia again delivered double-digit revenue growth according to the latest SMI figures, with ad spend for September up 15.5% on 2020 numbers. Q3 booking figures were also up 4.6% on 2019 levels. (12:54) Sky News Australia and Alan Jones are set to part ways, with Jones' last show to air tonight. (21:23) Finally, an interview with Omnicom Media Group's CEO Peter Horgan and Foundation's general manager, Liz Wigmore. (24:14)

Big tech was in focus this week, with both Google and Facebook dropping Q3 financials, as well as a focus on the Metaverse and Google's anti-trust case. (2:40) News Corp also released its annual report, with bumper profits, calling Foxtel and REA its prized Australian assets, with Foxtel also presenting its 2022 Upfronts. (21:28) After the news, an interview with Amplified Intelligence’s Karen Nelson-Field, Hatched Media’s managing director Jack Byrne and head of planning, Andrew Pascoe.(30:11)

Ten ViacomCBS presents its Upfronts for 2022, the third of the FTA networks to do so. (02:46)The team discusses the talent crisis facing the industry, how long it was in the making, and if there is a way out. (18:24) Finally, an interview with Ten ViacomCBS co-leads, chief content officer and executive vice president Beverly McGarvey and chief sales officer, Rod Prosser to discuss the upfronts, investment plans and more. (29:55)

On this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news.On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead.Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt Nunn says gives the agency "full-service media integration", and capabilities no other indie media agencies have in the market.Finally, an interview with Ryancap majority shareholder and founder, Simon Ryan.

The sixth GfK metro radio survey of the year dropped this morning, with lockdowns again proving beneficial for AM radio. The team breaks down the full survey, as well as sharing some insights from Nine Radio's Greg Byrnes and ARN's Duncan Campbell.In a feature published this morning, Mumbrella's Calum Jaspan explored the topic of brands increasingly producing purpose driven marketing space. Are we about to see this trend increasing beyond just safer topics such as vaccines?Advertising spend is continuing to rise beyond pre-pandemic levels as the Standard Media Index described this month’s reporting figures as “extraordinary”.The team discus whether the momentum can be maintained?Finally, director of content Damian Francis talks to Resonance founders Ralph Van Dijk and Ramesh Sathiah about the process that delivered Mumbrella's new sonic identity, as revealed earlier this week.

This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and consumers, as a result of Google's overwhelming dominance in the space.Another new business popped up this week, with local holding company, Ryancap launching its latest business, Tightrope, collaborating with old Konrad Spilva's Shadowboxer.TikTok also went live with its first TikTok World, a showcase of products it hopes to push brands and marketers towards, in order to get value from its vast and growing audience.Lastly, Mumbrella's Olivia Kruimel speaks to ANZ's senior manager, customer centricity and capability, Kate Young about the financial institutions marketing function transformation, why scaling personalisation has developed into a central mission for the bank, and how ANZ is future-proofing marketing staff into becoming top marketers.