Google’s ad tech dominance and a Dentsu reunion for Ryancap’s missing puzzle piece

This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and consumers, as a result of Google's overwhelming dominance in the space.

Another new business popped up this week, with local holding company, Ryancap launching its latest business, Tightrope, collaborating with old Konrad Spilva's Shadowboxer.

TikTok also went live with its first TikTok World, a showcase of products it hopes to push brands and marketers towards, in order to get value from its vast and growing audience.

Lastly, Mumbrella's Olivia Kruimel speaks to ANZ's senior manager, customer centricity and capability, Kate Young about the financial institutions marketing function transformation, why scaling personalisation has developed into a central mission for the bank, and how ANZ is future-proofing marketing staff into becoming top marketers.