Coffee with Jon - Think Big. Get Unstuck. Grow Your Business

Jon and David discuss the importance of knowing your market audience and how to utilize that information for marketing purposes. Human behavior expert and Values Thinking pioneer David Allison is a bestselling author, an international speaker, and an advisor to organizations in all industry sectors. He is a tireless advocate for disrupting demographic stereotypes and replacing them with shared values: a better way to understand each other in a post demographic world. He is also the Founder of The Valuegraphics Database, a research advisory group that has built the very first global dataset of what we all care about. Using data from a half-million surveys, in 152 languages and 180 countries, David's company can detect the shared personal values of any group of people, anywhere on earth. He puts these insights to use helping all kinds of organizations more-powerfully influence behavior. His most recent book, We Are All the Same Age Now, was the global marketing and consumer behavior #1 best-seller within 24 hours of its release. INC Magazine named it one of the top ten Leadership Books of the year, and Kirkus Reviews called it "a genuinely original contribution to marketing literature." Connect with David: www.valuegraphics.com https://www.linkedin.com/in/valuegraphicsfounder/ Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon, Randall and Eric discuss health, well-being and preventative measures during the COVID-19 era. Dr. Makhni is a sports medicine orthopedic surgeon at the Henry Ford Health System in Detroit Metro, MI and Clinical Associate Professor of Orthopedic Surgery at the Wayne State University School of Medicine. He is a team physician for the Detroit Lions and the head team physician for Oakland University Athletics. He is also the Director of Quality and Informatics for the Orthopedic Service Line of the Henry Ford Health System. Dr. Makhni completed his undergraduate studies at the Massachusetts Institute of Technology before graduating from Harvard Medical School and Harvard Business School with his dual MD/MBA degree. His orthopedic surgery residency was at Columbia University in New York City, and he completed a Shoulder, Elbow, and Sports Medicine Fellowship at Rush University Medical Center in Chicago, IL. Dr. Makhni's research focus lies in the treatment of shoulder and elbow injuries in overhead throwing athletes, as well as in the science of patient-reported outcome measures. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Eric C. Makhni, MD/MBA: Website: https://www.ericmakhnimd.com/ Facebook: https://www.facebook.com/DrEricMakhni Twitter: https://twitter.com/ericmakhnimd LinkedIn: https://www.linkedin.com/in/eric-makhni-2b28032b YouTube: https://www.youtube.com/channel/UCMwPX0cItkgXyYFXDLDEc3Q

In this episode, the fellas give you tips on how to give yourself more chances at earning the business. Also, stop trying to not be a salesperson. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon, Randall and Eddie discuss the future of The BIG 3 and everything auto! Born and raised in the suburbs of Detroit, Eddie Alterman grew up around, in, and under automobiles. He learned to drive at the age of 10 behind the wheel of his father's 1962 Porsche 356B. In 1991, Alterman's passion for cars led him to the door of Automobile Magazine where, between classes at the University of Michigan, he maintained the magazine's fleet of test cars. He went on to hold various positions there (with a side gig as columnist for Men's Journal), before leaving the magazine in 2004. In that year, Alterman started MPH. Billed as the anti-car-magazine, MPH combined the irreverence of Spy with the offbeat storytelling of a 1960s-era Car and Driver. Results were mixed. MPH folded two years later, but not before many, many traffic laws had been violated. After MPH, Alterman took back up with Men's Journal and launched an automotive-lifestyle website, motivemag.com, while contributing to the New York Times. In 2009, Alterman was named editor-in-chief of Hearst Magazines' Car and Driver, the world's largest automotive publication. There, he expanded the brand's digital, commercial, and experiential offerings while reinvigorating the printed magazine. In 2015, he assumed the additional responsibility of editorial oversight for Road & Track. In 2019, Alterman was named Chief Brand Officer for Hearst Autos; in this role, he helps to shape the editorial and business strategies for Hearst's automotive brands, including Car and Driver, Road & Track, Bring a Trailer, and AutoWeek. He is 48 years old and lives with his wife, two daughters, one dog, and one old Porsche in Franklin, Michigan. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Eddie Alterman: Website: hearstautos.com Twitter: https://twitter.com/hearstautos LinkedIn: https://www.linkedin.com/company/hearst-autos Instagram: https://www.instagram.com/hearstautos/

Jon, Jeff, and Rick talk about how to sell in today's market. Rick Rubenfaer – Director of Business Development at Closerlook Closerlook is a data-driven pharma marketing agency focused on what matters most – Better health outcomes for patients and greater business impact for the biopharma brands that serve them. The firm is headquartered in Chicago and has over 100 employees across 5 primary competencies – Strategy, Analytics, Creative, Technology, and Client Service Rick has led new client acquisition efforts at Closerlook for the past 9 ½ years. Before joining closerlook he worked for a local pharma marketing agency called Big Communications, selling Sales Force Enablement solutions to pharma brand teams and prior to that, Rick sold online recruitment solutions to Fortune 1000 companies for a division of Yahoo at the time, called Hotjobs.com. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Rick Rubenfaer: Website: https://www.closerlook.com/ Twitter: http://www.twitter.com/closerlookinc Facebook: http://www.facebook.com/closerlook LinkedIn: https://www.linkedin.com/company/closerlook-inc- Instagram: https://www.instagram.com/closerlookinc YouTube: http://www.youtube.com/user/closerlookinc

Jon, Jeff, and Rick talk about how to sell in today's market. Rick Rubenfaer – Director of Business Development at Closerlook Closerlook is a data-driven pharma marketing agency focused on what matters most – Better health outcomes for patients and greater business impact for the biopharma brands that serve them. The firm is headquartered in Chicago and has over 100 employees across 5 primary competencies – Strategy, Analytics, Creative, Technology, and Client Service Rick has led new client acquisition efforts at Closerlook for the past 9 ½ years. Before joining closerlook he worked for a local pharma marketing agency called Big Communications, selling Sales Force Enablement solutions to pharma brand teams and prior to that, Rick sold online recruitment solutions to Fortune 1000 companies for a division of Yahoo at the time, called Hotjobs.com. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Rick Rubenfaer: Website: https://www.closerlook.com/ Twitter: http://www.twitter.com/closerlookinc Facebook: http://www.facebook.com/closerlook LinkedIn: https://www.linkedin.com/company/closerlook-inc- Instagram: https://www.instagram.com/closerlookinc YouTube: http://www.youtube.com/user/closerlookinc

Jon and Marti discuss the financial industry from a woman's point of view, and how important mentorship is at the beginning of your career. Marti is the managing director at Mass Mutual Great Lakes and runs a female-led advisory firm called The Collective. Connect with Marti: 248-331-2516 marti@collectivefg.com www.collectivefg.com Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon shares a quick tip about how often you should follow up with your clients and how to add value to your services. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon and Patrick talk about the power of building relationships through COVID-19. Industrial Services implements goods & services that directly impact humanity & industry. Our role as we construct is to install thermal, moisture & fire protection systems that produce living & working environments that are sealed, comfortable & protected. Our Industrial cleaning & filtration services provide sustainable solutions for energy conservation, waste minimization & operating efficiency. Our services are self-performed by highly skilled, trained & prepared experts in their specific discipline. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Patrick Hulswitt: Website: https://industrialservices1.com/ LinkedIn: https://www.linkedin.com/company/industrial-services-inc Instagram: https://www.instagram.com/industrialservices/

Jon and Julio discuss the ins and outs of the business behind a surgeon. Dr. Julio M. Sosa is an experienced, board-certified plastic surgeon in West Bloomfield, MI who specializes in aesthetic and reconstructive procedures for the face, breast, and body. As the owner and lead practitioner of Bloomfield Plastic Surgery, Dr. Sosa has been recognized for his passion and dedication to achieving the best possible results for his patients. As a former student of renowned plastic surgeon Dr. Ian Jackson, he has held a strong personal interest in the fields of plastic and reconstructive surgery since early in his education and training. Dr. Sosa was drawn to these industries because of the wide variety of procedures and creative challenges that regularly arise. In addition, Dr. Sosa is a lifelong resident of the state of Michigan and the proud parent of three children along with his wife, Julie. Connect with Julio: https://bloomfieldplasticsurgery.com/ Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!